Meanwhile, for completeness of information, here below some links related to previous articles in reverse chronological order:
- July 2007, Google, penalized or floating website?
- March 2007, Google: from dancer to surfer

But when started these fluctuations?

The first events were recorded at the end of February 2007 and completed by the 20th March, 2007. The second wave began in the last days of June 2007 and seems not to have arrested yet.
Let see point by point what connect websites victim of this particular swinging condition in search results of the Californian search engine.

How to understand if a website is in floating step?

1) Unfortunately, the easiest way, is the most “painful”, in fact just look at the chart path from the site visits by our software collection of statistics web. In fact, this chart will be easy to focus all sine waves that the site has passed. For example, if we take this example:

In fact, here we can see the behaviour of visitors (then the Google access “unfortunately”) over the past 5 months, with a down of the site initially for 1 day, lifts the next day, down to about 3 months, the up for 15 days and the phase fluctuation continues that characterizes daily this site.
From this chart, you can also see and quantify the frequency sine wave, long since up to a week before the PageRank export, but now closer in a few days.
2) the pages of the site is properly indexed in Google, to check do a search on site:nomesito.com

3) the site is not penalized. To check do use some small query listed in that other post (Understand if a site is penalized on Google)

4) the site is no longer present in the top positions of Google (first 2 pages) in the searches for keywords before fluctuation brought traffic to the site. Usually the site for these keywords is about 10-30 results of the first results omitted in the final page (around 950th position)

5) Not all keywords are vanished, but only those secondary and the long-tail (long tail, which means the combination / extension of multiple keywords for example, the long-tail “Rome hotels” can be “hotel in Rome near the station and a vista of the Coliseum”).

6) The site for historical keywords or major ones does not seem to suffer “penalties” in SERP (search results) if not by some “natural” lowering of any position (maximum 5 or 6 positions). This allows the site to have a reduction of traffic generated by Google equal to 90% and not 100%.

7) The fluctuation is not made with regard to the site nor to the page, but precisely for each keywords. Indeed it is possible that a different page for keywords present in a natural way or fluctuation..

What is shown in SERP instead of the site?

Through a somewhat comparisons and analysis with colleagues and friends of the web, I can say that usually instead of “downgraded” sites are proposed search results rather unique, in addition to sites that “merit” in the engine ranking:
- List directory containing the backlink to the site in fluctuation (although this appears to be inserted in the directory)
- Sites SPAM (spam engine, sites that use black-hat techniques, etc.)
- Sites with duplicate contents
- Sites without valid content and concerned for the end user (for example, an e-commerce site that has similar materials but does not have those)

What kind of sites have been affected?

Unlike previous fluctuations associated with new sites with little popularity and low TRUST, the fluctuation of the end of June struck several very authoritative sites with hundreds of backlink, contents valid both at Bristol SEO level and users.

Moreover, it seems not to be no association between the nature of the affected sites. Indeed were downgraded websites:
- E-commerce
- Showcase / Institutional
- With / without Adsense
- From industrial to adult content
- Etc..

When you have these fluctuations?

The fate has it that the beginning or the end of fluctuations coincide with the PageRank export/update. Much more difficult is to find the link between these two actions carried out “simultaneously” by Google.

Why these sites suffer such penalties?

Hard to say, but what I can say is that the idea of cleaning SERP is no longer reliable, given that times are too long and would not guarantee a good service to the end user.

Probably this is the fluctuations due to inclusion/activation of new algorithms that Google tests and try again and re-evaluate the results obtained from the SERP.

But how can a website resolve this situation?

My suggestion is always the same, continue the promotion of the site as if nothing had (I know it is difficult but now there are not immediate remedies) trying to create original content and collect spontaneous links even from sites with high TRUST (we will see later how to recognize and capture the trust of a site).

The ideal would be to became independent from Google, by creating a community always present on the site through a blog or a forum or other innovative services that provide users loyalty.

A few days after publishing, I received a ‘please help’ email from Loren, a small business owner. Her website is all about glass art (http://www.headchangearts.com ), and she wanted some clarification on some of the points I made in my previous article. Loren’s questions were good ones, and the answers important, so I thought I’d publish them.

Q: We have a site for glass art. From your article, I gather that if I create an articles page with free reprint articles (written by other people) containing ‘glass art’ type keywords, I’ll get higher search rankings for those keywords? Is that correct? If so, what page comes up in the rankings? The article itself or my Home page? Also, if the article is being used by other webmasters, won’t the search results also include their version of the article?

A: In answer to your first question, yes, having an articles page with keyword rich free reprint articles generally has the effect of increasing your ranking. Google thinks highly of sites with a lot of helpful content, but it all comes down to whether other webmasters do as well. If your site contains heaps of helpful content about glass art, other webmasters in the glass art field (be they suppliers, distributors, or competitors) will be inclined to link to you simply because that link implies (to their customers) an association with you. That association boosts their credibility because you’re obviously an authority in the field. It also may help their own search engine ranking a little as Google will then see them as part of an expert, credible community of sites (although the benefits of this for the linking site are minimal and arguable). So, in a roundabout way, I’m saying that yes, article-based content can help your ranking, but only if it increases the likelihood that other related sites will link to yours.

As to the question of which page (the article itself or your home page) displays in search results, that really depends on which page has the most links to it*. If you have an article which is just THE BEST source of info in the industry, and everyone’s linking to it, that page will display in the search results. This is good because people who click on this result are interested specifically in the content of the article. So when your website displays, they get the information they want, and they’ll be pleased. And assuming your navigation is clear and easy to use, it is likely they’ll at least visit your home page.

And finally, yes, if other sites have published the same article, they may display in the results alongside you. The same is true of the original author’s website. But it’s important to remember that, generally, the site with the highest PR will rank highest in the results, and it’s this site that most users will visit. You just need to work hard to make sure that’s you! For an example of how this works, do a search for a very specific term related to the article of mine which you’ve obviously read. Search Google worldwide for “Google’s love affair with content” (including the quotes). You’ll notice that the no.1 result is actually a page on EzineArticles.com which contains my article. The page on my site (DivineWrite.com) containing the article only ranks no.2. This is because EzineArticles.com has a higher PR than DivineWrite.com, and overall, the keywords are considered more relevant to the rest of the content on their site than they are to mine. Obviously, this means that a good article can display several times in the same search results, but that’s ok – it simply adds to the perceived authority of the article and the sites containing it.

* Above I say that the page that displays in the results will be the one with the most links to it. There are some complicating factors here. For instance, the text in a link plays a big part in how effective that link is. A link to your site that says “Click here” or “check this site out”, won’t do you as much good as a link which says “Glass Art sales” or “glass art creator”. So if lots of people are linking to the page containing the article, but the text in their links is generic, then that page may not rank as highly as a page with fewer – more keyword rich – links pointing to it. Of course, this assumes that both pages are equally well optimized for search engines and for the same keyword phrases.

I know that the above is a very specific question and the answer is full of ifs and buts, but hopefully this exchange will answer a few questions for a few people.

Happy reprinting!

Google’s search engine bot is automated. There are no more manual submissions put into the Google index anymore. It’s been said using their submission form could take a week to years to getting listed to not even at all. It’s bot crawls the internet looking for websites to index according to their relevancy. As it combs through your pages it looks for words that tell it how your site should be indexed and if the words it finds really are what your page is about. InBound and OutBound links need to be relevant to your page as well. If your site is not relevant, or not relevant enough, it may move on and not list you at all. So, basically, Google is at the top of the mountain and you want your site Google bot friendly.

On my first site, I thought I had done this correctly, but to this day it’s not listed in Google. After having some inspiration for anotehr website I openned a new page. I was picky with sites linking back to me and careful keeping each page slightly different in subject matter, but just enough to hit other keywords the Google bot may like when seeing if it was relevant. It was already preset with Manchester SEO as a habit so when the bot came along, everything it found through the Manchester SEO, it would find onsite. Sure enough, I was listed very, very quickly. Especially when you compare it to the zero listings of my first site in a much longer period of time.

It’s really amazing how quick the bots add you when it’s done correctly. The extra time it takes to make sure everything is just right more than makes up for the extra time it’ll take to get it listed and indexed the hard way.

SEO UK Delhi company (e-fuzion) keep their methods and ranking algorithms secret, to get credit for finding the most valuable search results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listing where the factors themselves and the weight each carries may change continually. A simple link from a well recognized site will get the search engines to visit the new site and begin to spider its inside. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

SEO UK Delhi Company (e-fuzion) uses different key words in page titles as SEO UK Delhi (e-fuzion) technique. It is most important to use keywords in page titles. What ever text you place in the title Tag will emerge in the browsers when they view the web page. Search engines also rank this as an important factor when terms your page should rank for, if any. It is also the title your web page will be listed as in SERPS (Search Engine Result Pages), so it needs to appear gorgeous to human also. In it if you repeat your key words with every other word or in every line, then your site will probably be rejected as an artificial site or spam site. The established standard for a key word density is between three percent and five percent, to get recognized by the search engines and you should never beat it.

If you didnt hear about Manchester SEO, or you heard but you dont know anything about it let me start telling you that Manchester SEO is an acronym for Search Engine Optimization. Is there such thing? you may ask. Yes, and thats why other websites are better placed in search engines than your website.

There are many rumors about the search engines and their algorithm which make the calculations for website positioning in the search results, but no one knows for sure the importance (in percentage) for every optimization you do. One thing is for sure: Google and other search engines are looking for your importance and fame in the internet. So, if your website name and link for it doesnt appear in other websites it means that you have a very low fame and youll be given a rank 0 from maximum 10. Ok, maybe youre right, but how can I have links to my website in other websites? I dont know anybody who has a website to ask him (if it likes) to have my link in his webpage. Or it may cost a lot of money. There is an answer for this. You can do it free and can have thousands of links to your page in only few days. How? Submitting your website to Web Directories and Article Directories. There are thousands of directories in the internet and also a lot of tools for submitting your website automatically. Write an article about your business and submit it in the article directories and dont forget to mention your website there.

Engaging in pay-per-click (Manchester PPC) advertising has its own benefits and drawbacks. But what exactly is Manchester PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is Manchester PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of Manchester PPC advertising are:

1.You need not be a genius in computer and technology to be able to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.
4.Nothing to lose even if you do not top the pages of different search engines. You can still always choose Manchester PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.

Cons of Manchester PPC advertising includes:

1.Fixed payments every month to the search engine you choose.
2.Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.This advertising can only be used temporarily because it is difficult to handle in the long run.
5.Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly Manchester PPC advertising can increase traffic, leads and sales?

Think about what you’ve read so far. Does it reinforce what you already know about Manchester PPC Advertising? Or was there something completely new? What about the remaining paragraphs?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. Manchester PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. Manchester PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

Manchester PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. Manchester PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In Manchester PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using Manchester PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

Manchester PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

If you’ve picked some pointers about Manchester PPC Advertising that you can put into action, then by all means, do so. You won’t really be able to gain any benefits from your new knowledge if you don’t use it. http://www.article-ecommerce.com/

Almost everyone has probably heard of AdSense by now, if not then I am pretty sure you have seen AdSense and may have not even known what it was. To explain AdSense, I must first tell you a little about ‘ AdWords ‘, Adwords is a Pay-Per-Click (PPC UK) advertising system that is available through Google the search engine. You create a small text ad, which is placed on Google’s search result pages, the ads match your websites subject or content. You bid or set a fee that you are willing to pay Google every time someone clicks on your ad, this is a great way to get highly targeted traffic that can turn into sales, subscribers, or whatever you are trying to achieve with your website traffic.

Now that I have explained Adwords, I can now tell you about AdSense. AdSense makes it possible for website owners to earn money by simply letting Google place ads on their web pages. AdSense ads can be either text or images, the ads can be altered to blend into the webpages, so they don’t make your site look junky or poorly designed. AdSense ads are highly relevant to the content of most webpages, for instance if you place AdSense ads on a webpage that sells Coins, you will get ads about selling coins or other coin related subjects. Every time a website visitor clicks on one of the AdSense ads on your webpage, you earn money, and every month after your first balance reaches one hundred dollars, Google will send you a check or you can have the money deposited into your checking account. The AdSense program is a great way to earn extra money if you have a website, it’s easy to make a few dollars every day, and some folks are making thousands of dollars per month doing it.

When I first started Adsense, I placed the ads on my webpages and it wasn’t very long until I had made a small amount of money, a few days later my account balance had grown even more. I was pretty happy, but I thought to myself, after reading a lot of articles, I am not making nearly as much money as others are making with AdSense, something must be wrong. Then I thought, maybe my website doesn’t get the traffic that the others are getting ? I chatted with a lot of people on the internet that were in the program, and I discovered that the amount of visitors I get, was higher than some of the traffic they receive. You may think that 200 – 400 unique visitors a day is low for website traffic, you are very wrong, the average website gets a lot less per day, especially if your website is only a few months old or is not optimized for the search engines, or it’s subject matter has a very low search demand.

If my website was getting a nice amount of traffic or visitors, why was my AdSense earnings so low ? The first thing that I discovered that was wrong was ‘ adsense ad placement ‘, that’s right, you have to study each webpage’s layout that you plan on placing the ads on. Wherever your webpage has sections or areas that grab and hold the visitors attention, this is a prime area to place a section of AdSense ads, in other words, place the ads on your webpages where folks will notice them. We are currently allowed to place up to 3 different AdSense ad sections or groups on each webpage. I found after some testing that the best places for my ads are, just under the title or sub-title, near the middle of the page, and near the end or bottom of my page. If you place one section of AdSense ads near the top of your webpage, folks entering your site will probably notice the ads, and if they scroll down a ways and theres more ads, that increases the odds that they will notice them also. Probably the best place to place one section of ads is at the bottom of your webpages, right after your last bit of text or interesting reading, but make sure you place the ads before any other links, because when visitors are ready to leave your site, they may leave by clicking on one of your ads, earning you money, and if you have other links showing before your ads, they may leave your site by clicking on one of them. So after I studied the layout of all my webpages, I went back through and repositioned the AdSense ads, almost immediately I noticed my earnings increased.

I left my webpages alone, and about three months later I received my first check in the mail, it wasn’t a lot of money but still for really doing no physical work I was very glad to get it. My earnings slowly started getting better and better after that first check, the next month I received another check, then the following month I got another and so on. After having been in the AdSense program for about 8 months, and chatting with more folks who were also in the program I found that my earnings were still low compared to some other people.

I then discovered another method that increased my earnings even more. I noticed that my ads stood out from the rest of my webpages text and content. I had always thought, I should make my ads a different color than my webpages background so folks would notice my ads, and click on them, I was totally wrong. Almost everyone that has been on the internet for any length of time, has become so accustomed to seeing banners and other flashy ads that almost everyone now has what is called ‘ad blindness’, that is, when they visit a site they are automatically turned off or they ignore anything that looks like an ad. I used the Adsense editor and I changed my ads background and border colors so they matched the background color of my webpages, and I changed the text color of the ads so they matched the text color of my webpages content. The ads blended in very well, to me they were barely noticeable from the rest of my webpage, but right away the number of clicks on the ads increased, and the earnings went up even more.

I left my webpages alone and for another couple months my earnings stayed about the same, I was content with the results, but my earnings were still not as good as some of the other folks who received roughly the same amount of traffic that I did. Then I found out that they had done something else to their AdSense ads, something that made the ads seem to really get peoples attention, they were placing images near the ads, it seemed adding images made the ads look unique and it helped make the amount of clicks on them rise. So I searched the internet and I found some little icons and images that matched the content of my webpages, and near where the Adsense ads were shown, I displayed the images by adding a simple html image tag. I asked google if adding the images was within the AdSense rules, and I was advised that they were fine as long as they didn’t make folks click on the ads, by this I mean, you cannot have a flashing sign that says, ‘ click these ads ‘, or you shouldn’t have a scantily dressed girl pointing to the ads saying ‘ make me happy – click here ‘ or stuff like that, just make some nice little images that pertain to your webpages content.

The next couple months or so, my earnings still continued rising slowly. By this time, besides my regular webpages I had been working on several BLOG’s pertaining to different subjects, so I thought I might as well place AdSense ads on all of my blogs also and make even more money. For a couple weeks my earnings went up quite a bit, and I was very happy, then all of a sudden, just like someone turning off a switch, my AdSense earnings plummeted. I was now making in a day, what I had made when I first joined the program, what the heck happened I thought to myself ? My traffic was still slowly rising, the number of clicks was rising, but for some strange reason, the earnings per click, (EPC) had dropped a lot, it was horrible.

Then I learned that Google had introduced a new feature or system into the AdSense program, called ‘smart pricing’, ‘smart pricing’ automatically adjusts the cost of an ad click. Using Googles system of analyzing AdSense data, if it shows that a click from one of your webpages is less likely to turn into an online sale, or other business result for the Ad publisher, the amount you earn per click in AdSense is greatly reduced. When ‘smart pricing’, was introduced, some AdSense users saw their EPC drop to as low as 3 cents a click, where before ‘smart pricing’, that same click might of earned them a dollar or much more, this was quite a drastic drop in earnings. What is horrible about ‘smart pricing’, besides the earnings loss to AdSense users, is that one site or webpage can trigger it, and once triggered by that one webpage, it effects your entire account and every webpage you have will now earn substantially less per click. Remember awhile back when I had added AdSense Ads to my BLOG’s, that seemed to be what had triggered smart pricing for me. The BLOG’s were on numerous subjects, but they were not business or real professional sites, so hardly any business results such as sales, occurred from folks clicking the ads on these sites. After I removed the Adsense ads from the BLOG’s, it took about a week, then I noticed that the EPC was once again climbing back up, yes the ‘smart pricing’, spell had been broken.

If you are thinking about trying AdSense, or if you are already in it, beware of the smart pricing curse, or if it has already effected your earnings, try removing AdSense ads from your webpages a few pages at a time, the smart-pricing system is evaluated each week, so it will take a few days to see if you have removed ads from the page(s) that triggered it.

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