Take a peek for yourself.

1 – Search for your top key word in Google (usually the first key phrase within your title tag).

2 – Now copy & paste this description in a note pad or word doc.

3 – Once you have this, go to: www.alexa.com

4 – Type in your “url” in the address bar

5 – Look at the description from Google and the description from Alexa, they should be an exact match.

NOTE: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn’t you want to be in control of your website’s description within the SERP’s?

Not having a description in Alexa – Could it directly affect your Google search engine results?

ABSOLUTELY ! ! !

I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within Google.

Your Alexa description could very well determine better SERPS within Google! Google feeds results into Alexa which in turn updates information on website ranking. They are partnered up, why wouldn’t they use each others results?!

Alexa’s Description is the “text book” definition:

I don’t blame Google for wanting to use these descriptions. Most descriptions in Alexa are the “text book version” of your company’s description and are usually well written, and well thought out. This would give Google an advantage so that they can spend less time on delivering quality descriptions and more time delivering better results within their searches.

I really like this idea because if this were true across the board, Google would be giving the individual website owner more freedom to write a proper description for their SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa’s team anyways, they probably wouldn’t allow key word stuffing for their site as it is.

Google uses a particular search algorithm that assigns a value to websites called PageRank that is one part of how it ranks pages. The PageRank value is determined by several things but the most important are the values derived from the ingoing and outgoing links in your page. Lets look at that first.

The links in your website allow Google to navigate the pages on your site and index more of the content. Keep in mind that it is your pages that are ranked and not your site. You could conceivably have one page ranked higher than all of your others put together. This is the biggest reason to make sure that all of your pages have links into and out of them and that you never have dangling links or pages that can be linked to but not out of. This is why the navigation structure of your site is vitally important.

With that covered lets look at the main factors used for PageRank. First of all a page on your site has to be indexed by Google to even have a PageRank. At that point the page has an intrinsic PageRank value. That page has links to your other pages. When one page links to another page it increases that pages PageRank value without deceasing its own. It is almost like one page voting for another without penalizing itself. This is why you want to avoid any dangling links because although that page would have an increase in PegeRank it could not do the same for another page. With this in mind it is prudent to direct more links to your most important pages to increase its value. Then from that page the visitors to your site can link to the other pages.

The best strategy for increasing PageRank is to link pages to each other with a single link. By doing this you avoid splitting the value between multiple pages. However you want to make sure that all of your pages are linked together so that you can navigate your entire site from a single starting point.

Remember that in Manchester SEO you must learn as many aspects of it as possible as they are ever evolving.

Its a lot more systematic and efficient than random crawling, where there are no guarantees that the web crawlers will pick up on the most important pages. So even if it requires an additional step for web developers, its greater assurance that all the hard work you put into your content actually shows up in the searches.

Google Sitemaps was developed partly to resolve the problem encountered by big websites, wherein web crawlers would skip over some pages and fail to index some of the content. Considering the effect this can have on your search engine optimization efforts, that glitch can have a big impact on your ranking. And for websites that regularly change content (like product sites), youd want your new stock to actually registerespecially when youre promoting a hot, trendy item.

So in short, to get your site into Google, youve got to make it easier for Google to find youvia their map. Its not as complicated as it sounds. You just need to use a software tool to create a sitemap in Googles chosen XML format, upload that to your site, and then send a URL notification to Google. And since youre doing that anyway, make an HTML sitemap for the other search engines (Yahoo, MSN, etc.) and then include a link to it in an unobtrusive corner of your website. Many of those software tools can do that for you.

Is it expensive? Not really. For smaller sites (less than 500 pages) you can find several free Google Sitemap Generators. Look for those that allow you to restrict the directories that are being searched, and give instructions as to which files to index and which to avoid. This can be programmed through the filters and settings. For your convenience, youll also want one that lets you include PDF, .doc, .xls, and .zip documents.

Larger sites may require a trained webmaster, who can install a program on the site to help you index it and generate a sitemap. Of course, you can do it on your own (and again, youll find many XML sitemap tutorials and software on the Internet), but with 800 pages to handle you probably have other web administration worries to think about. Its just easier to pass it on to a professional. Or at least, invest in a very efficient XML software that will take care of most of the details and has several tools and functions at its disposal.

Once youve chosen a program (or hired someone to set it up for you), youll have to create a Google account. They dont charge for the service, and youll want to get features like tracking the status of your Sitemaps and reviewing the diagnostic information for your sites.

Now, youre ready to conquer Google.

Choose you keywords right
Keywords are words, or combinations of words, that people use when searching for a website. In order for people to find your website though, your website must show up in the SERP. If those keywords appear in your website then your site should appear somewhere in the results. When people search using Google, Google uses a ranking system to show the order of the results. One of the things Google takes in to account is keyword relevance, therefore keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing keywords in a strategic way with in your website’s content is vital. It is important for the text to still to make sense for visitors to your website. Repeating your keywords over and over again does not help at all, or using text the same color as the background. The best thing to do is have a seat, research your keywords and take your time writing your content so that it makes sense to anyone reading your website and incorporating as many keywords as possible in to the content.

Valuable incoming links are important
All links help. Some links are just more valuable then others. Links that are more important in Google are pages with higher PR (Page Rank) and pages that are relevant. For an example a website with a PR 5 and is unrelated to your website is actually less valuable that a link from a website with a PR 4 that is related to your website. It is important to build your incoming links slowly. It is most important to create links to your website from valuable websites other than a whole bunch of links from websites that are just filled with links or they are link farms.

Page Layout
In order for the search engines to see the text on your website it has to be able to find it. If you have text that is contained within a table which is then contained in another table, it is possible that the crawler or spider may not find it. To avoid this, it is best to avoid using tables at all. In many cases this is not practical. Try putting the most important text outside the table or at least not placing it in table in tables, use just one table. If the crawler cannot find the content then it can’t use it to evaluate where your listing should appear in the SERP. To give your self the best possible chance, avoid this mistake.

Your website’s code
Creating clean code isn’t really an option, it’s a necessity. Some designer’s don’t really remember to clean up the code on the website, as long as it looks right who cares right? It is important, cluttered code also prevents the search engines from getting to your content. Content is King! Right? If your website has unnecessary code, get rid of it. Make sure your pages validate. To get rid of some extra code use external style sheets and external JavaScript sheets and just link to them. Crawlers find it hard to read JavaScript, most times they just skip over it.

Besides the point listed above, my top five tips for “Being Seen in the Search Engines, Now! ” would be to minimize the use of JavaScript, as most crawlers can’t read it. Make sure every image has an alt attribute. Don’t use images for the navigation bar, use plain text and make sure that it remains the same on all pages to make it consistent. Hyperlink to the pages that are lower within the hierarchy of your website from the content of pages on the top level of the hierarchy. Use keywords in your url.

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are dedicated to search engine placement 24 hours a day, 7 days a week?

Don’t fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place…

If you’ve never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There’s no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you’ve never seen these small ads within Google, go to: www.google.com

If you type in “web design” in google’s search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; “Place your ad here”. Another route is by going here: http://adwords.google.com

Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You’ll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that’s catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!
Legal Services in Ontario

http://www.legalservices.com

After that you need to predetermine the “Key Phrases” you think that your potential clients are typing in Google when it comes to your product or service.

EX. “Legal Services”.

When Google asks you to enter your key words or phrases, you might want to try entering something like this….

1. Legal Services
2. Lawyers in Ontario
3. Law Services
4. Lawyer Services
5. Lawyer Services in Ontario

Try using as many as you can think of… Google will later show you the most popular key phrases compared to the key phrases that don’t work at all.

Please Note: I am using Goggles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

Once you’ve entered your “Key Words & Phrases” now you’re going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

Ex. If someone searches “Legal Services”, you enter that you will pay a maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let’s move on a little now..

Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your “Key Words & Key Phrases” are performing with your campaign.

It might read something like this….

1. Legal Services ———- Ad was viewed 2000 times ————- Clicked on 100 times.
2. Lawyers in Ontario —– Ad was viewed 4560 times ————- Clicked on 9 times.

Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

Ex. Let’s use “Lawyer Services” again, type in that phrase in any Manchester PPC search engine and look at the top placements! It should read something like this…

5) Legal Services.com
Our firm is dedicated to helping you win your case each and every time.
Cost: $0.10

The key is to look at the cost. The cost is what “Legal Services.com” was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to at least master the Google Adword program. Goggles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!