Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping todays online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers.

As a marketing strategy for increasing a site’s relevance, An Leeds SEO considers how search algorithms work and know what people are lookingfor. An Leeds SEOs efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.

Leeds SEOs Can Help Generate More Sales

An Leeds SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked Leeds SEO blog, Leeds SEOmoz.org, has analyzed that “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites.

Keywords Are Crucial In The Web

Search terms are important. Even ones most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately.

Relevant Content Matters

Adding as much relevant content as you can to your site improves your customers appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isnt related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that youre tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.

When it comes to writing websites, what is good for the search engines is often not good marketing.

Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.

This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You’ll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy.

Search engine optimisation (often called Leeds SEO) basically means making sure your website ranks highly with Google and other search engines. Google wants to give people the right, relevant information. It does this by reading the copy on your website.

If certain words are used frequently, Google will calculate that the site is relevant for that “keyword”. When people search for that keyword, Google flags your site as one worthy of consideration.

So, when a copywriter creates his own website, he tries to use the word “copywriter” as frequently as possible.

It’s no good just listing the word either. It needs to be in real sentences. What’s more, it’s much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter.
So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.

Where are your customers in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into benefits for the customer. It’s just good marketing.

The copywriter should be explaining how he can increase sales, attract customers, save the client money, provide exceptional service and so on.

The same is likely to happen whatever business you’re in. If you’re a graphic designer, a client might come to you because they want you to create a professional image for their business.

But they don’t search for “professional image”, “design impact”, or “creativity”. They search for “graphic designer.” So your copy has to keep mentioning “graphic designer” this, “graphic designer” that.

What’s the solution? If you know an easy one, please share the secret. For most organisations and businesses, the answer is going to be a balance. You need to know how important Google searches are to you. If the answer is “not much” because visitors come from other sources perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked then your copy should weighted more towards good marketing, with less emphasis on search engine robots.

But if Google searches are everything to your organisation, then you’ll have to play the game by their rules.

Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto benefits for your customer.

It’s not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to customers, to benefits. Because that’s good marketing.

What are Meta tags?

Meta Tags are the information inserted in the area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately.

What can I include in a Meta tag?

There are basically four major Meta tags that you can use:

*Open tag META name=”resource-type” content=”document” Closed tag

oThe only resource type that is currently in use is “document” This is the only tag that you need to put in for indexing purposes, but use of the others is a good idea.

* Open tag META name=”description” content=”a description of your page” Closed tag

oDepending on the search engine, this will be displayed along with the title of your page in an index. “Content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point. However, don’t be so mean with your description that its not an appropriate reflection of the contents!

*Open tag META name=”keywords” content=”a, list, of,keywords” Closed tag

oChoose whatever keywords you think are appropriate, seperated by commas. Remember to include synoyms, americanisms and so on. So, if you had a page on cars, you might want to include keywords such as car, cars, vehicles, automobiles and so on.

*Open tag META name=”distribution” content=”one of several” Closed tag

oContent should contain either global, local or iu (for Internal Use). To be perfectly honest, I can’t quite get my head around this one; its supposed to list available resources designed to allow the use to find things easily, but I still don’t quite get it. My advice is to stick to “global”.

Using Meta Tags in HTML is not necessary while making your web pages. There are many websites that don’t feel the requirement to use Meta Tags at all. In short Meta information is used to communicate information to the search engine crawlers that a human visitor may not be concerned with. Infoseek and AltaVista were the first major crawler based search engines to support Meta keywords Tag in 1996. Inktomi and Lycos too followed thereafter.

Why are Meta Tags used? – Want to get a top ranking in search engines

Meta Tags were originally designed to provide webmasters with a way to help search engines know what their site was about. This in turn helped the search engines decide how to rank the sites in their search results. Making Meta Tags is a simple process. As the competition increased, webmasters started manipulating this tool through spamming of keywords. In turn most search engines withdrew their support to Meta keywords Tag, which included Lycos and AltaVista. From being considered as one of the most reliable and important tool, Meta Tags are now often abused. In the present day scenario a vital feature that the Meta Tags provide to the websites is the ability to control, to a certain extent, how some search engines describe its web pages. Apart from this, Meta Tags also offer the ability to specify that a certain website page should not be indexed.

Using Meta Tags, however, provides no guarantee that your website page would rank highly in the search engine rankings. Due to the rampant abuse and manipulation of the Meta keywords Tag by webmasters, most search engines don’t support it anymore.

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I started doing Search Engine Optimization very recently, at the end of December 2005, at first I could not understand anything about it, when I started, I couldn’t tell what was the difference between a Search Engine and a Directory! It was hard to believe that people has to do that much to get their website listed in Search Engines. I think all normal internet users don’t realise this, what’s important for them is that they get what they want from their searches.

Well I am still new in this field but I’ve already learned a lot and want to share some ideas and my point of view about the matter. To optimize your website you should follow these simple steps:

1. Search Engine and Directory Submission
2. Article Submission
3. Link Exchange

The motive of Search Engine Optimization is to get the maximum of links pointing to your website, that is more links pointing to you means better ranking in Search Engines. Traffic plays a big role in your ranking, there are many ways you can bring traffic to your website, posting your website to the maximum directories and Search Engines that you can. And be sure to post in the good category, if your website is not suggested in the good category, it has many chances of not getting listed. Article submission is also a very good way of getting traffic.

For those who are not familiar with these terms:
A Search Engine is a searchable online database of internet resources. Some examples are www.google.com, www.yahoo.com, www.msn.com, www.altavista.com, www.askjeeves.com, etc there are really thousands of Search Engines on the net but these listed above are what surfers use most frequently (the major search engines). Among these google is the mostly used by internet users then yahoo, I personally do like 80% of my searches on Google and the rest on yahoo and very rarely on msn. It’s important that you submit your website to these search engines, you can add your website to google here http://www.google.com/addurl.html

A Directory is a web page consisting mostly of categorized links to other web pages. Some examples of directories are www.dmoz.org (google directory is based on dmoz, it is important that you submit your website here, but there are very small chances of inclusion), the yahoo directory, and so on and as for Search Engines, there are many directories where you can submit your website. The submission process is very easy but the real point is whether the directory will list your website or not. The best way to get your website listed is to read the guidelines well as you would not like spending all this time and not getting listed..

Article submission is another way to get traffic and links to your website. Write articles and submit to as many article directories as possible, try to write about things that people want to read, make them want more, well your article must reflect what’s in your website, for e.g. if your website talk about wedding your article should also be about wedding not about any other subjects, you can give tips, or explain about the particular stuff, anything that you want as long as it is interesting. It doesn’t need to be long articles of more than 1000 words from 500 words should be fine.

You can also exchange link with websites having the same subject as yours, contact only websites with good PR (Page Rank) I suggest 3 or more as exchanging links with a website with PR0 will be useless as itself is not having much traffic, how will it be able to bring traffic to your website? And the website you’ve been exchanging links with try to verify regularly if your link is still on their website as they may remove your link as you’ve added a link back to them.

You now have an idea of what Leeds SEO means, it’s very interesting and I really enjoy doing, what I find more time consuming till now is Link Exchange as you have to wait a lot until a person reply to you. You can start doing Leeds SEO for your website. Good Luck.

Some most important tips and points, which are very necessary in getting leads from your website, are as notified bellow: –

Selecting the customers needs

1 Every website has a particular target customers, so first need is to read the customers mind and then working according to it. Targeting the customers, gives you the facility to work specifically for your own customers and resultantly you are more concerned. Your time and efforts gets the right value they deserve.
2 Your customers are the primary target for your business, you have to decide if you want them to contact you or to directly buy the product from your website.
3 If you want the customers to contact you, then it is necessary that you provide them contacting links everywhere they find. It can be added in the form of a simple switch or the normal link, but it should be clear, so that customers go to contact you and you get better leads.
4 The details you give to your customers should be brief, but fully explaining. It must raise the curiosity and comfort in customers mind so that the customers have to contact you.

Reaching the customers

1.One needs to reach his customers to get full use of the website and for this, one needs to make steps which reaches to the customers. Your customers may be surfing on other related sites so go for ads on all related sites, where your customers may be found. An attractive ad which can raise the curiosity in the customers mind and can assure him that your website can help him is one of the best ways to get Leeds.
2. You can also reach to your customers by Search engine optimization, when you have good rankings in all search engines; it is automatic lead to your website. Most of the people like to find the appropriate site thought the search engines and it help to be popular for you site.

Inlet linking: –

1.Links to your website are very important in guiding visitors toward your website and so get the better leads. You need to put your links to all important website, where you have a good probability to find customers interested in your website.

2. You can also put your links to WebPages, which can be a source for your users as you can add your link to bloggs.

3. You should always use your signature in all your E-mails and electronic papers. The signature can be or can include the address and URL of you website. Thus whenever you send any information you send your URL to a new person it guides the users toward your website.

4. You can use your websites URL to the newsletters, which your users may be interested in subscribing. It can offer many users to find your website as resources of their interests.

5. You can use any establish newsletter for this purpose or can start your own newsletter, which can inform the users about the latest activities related to your works.

Proper detailing and explanation

Customers like to go for the website which explains them well. You need to make good prospects and details. If you have good services then it should be clear by the prospect that you are the best provider.

Also you customers would be telling others if they like the way your prospect is., it will also increase your leads.

Referrals

Referrals are very important in getting leads from your websites. Referrals can be sent up to the customers by the newsletters, E-magazines and by using the signature in every E-paper you use, it may be used as your signature. It gives the address of your site every time you use any E-delivery.

Other main websites are also good references for you. You must put your add on the website where your customers nay be directly or indirectly interested. It will make you in their reach and you will get better leads.

Offline sources

There should be some attention on offline sources too. You can advertise your details on newspapers, magazines and other such sources which can guide the user toward your website.

Those are some of the basic tips and strategies which are important to getting the leads to your website and thus utilizing your website at its best.

A lot of webmasters today want to get top search engine rankings in search engines such as Google or Yahoo. In order to attain this purpose, some webmasters go to great lengths as willing to spend incredible amount of efforts in doing link exchange, refine their meta tags and body content. However, most still overlook some crucial issues. In order to address some of these sensitive Leeds SEO issues, here are a few tips to briefly lay out some things that Leeds SEO markets should avoid doing.

Avoid Keyword Stuffing

This term refers to the repeated use of a word to swell or boost its frequency on a page. Search engines now have the capability to analyze a page and resolving whether the frequency is above a “normal” level in comparison to the rest of the words in the document.

Optimize Both Homepage And Inner Pages As Well

A number of webmasters squander lots of time optimizing their website, but for their homepages only. A webmaster should also need to spend time optimizing the inner pages as well, since this increases the likelihood of getting search engine traffic. In most fully optimized sites, an optimized inner page gets more search engine traffic than the homepage.

Use HTML Hyperlinks And Not Just Javascript

Some Leeds SEOs only use Javascript to construct their navigation menus. However, many search engines do not “read” hyperlinks written in Javascript. On search engines like Yahoo and Google, what they do is only to index their homepage. To avoid this, you must use HTML hyperlinks so that search engines can follow and index them

Avoid Submitting Identical Pages Often

Most webmasters and Leeds SEOs know that it is a no-no to submit virtually identical pages. Do not simply duplicate a web page, give the copies different file names, and submit them all. This move will be simply interpreted as an attempt to flood the search engine.

Be Careful In Selecting The Right Content Management Software (CMS)
Most firms agree that using web-based CMS to construct web sites makes things easier. Right, it is a easy to use this software, however, it does not allow users to create different Title and Meta tags for different web pages and has limited characters, and is obviously, not good for optimizing websites. Ideally, every web page must have specific Title and Meta tags.

Leeds SEO methods are classified by some into two wide categories: techniques that search engines suggest as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, often termed as spamdexing. Some industry analysts classify these methods, and the folks who employ them, as either white hat Leeds SEOs, or black hat Leeds SEOs.

A White hat tends to produce results that last a long time, while black hats foresee that their sites will eventually be banned once the search engines find out what they are doing. Black hat Leeds SEOs try to improve rankings in ways that are rejected by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, which are invisible, or positioned off screen. Search engines may reprimand sites they find using black hat methods, either by reducing their rankings or purging their listings fully from their databases.

Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high.

This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.

Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned.

Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most Leeds SEO companies are trying to do to increase page rank.

You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords.

You will notice there are some hidden texts in Leeds SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background.

This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all.

The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages.

A black hat Leeds SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page.

You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming.

If you are going to put up your own website, make sure that you will avoid these things and keep Leeds SEO marketing fair and do not think of competition. Think of how you can increase your site ranking fairly.

Leeds SEO is the short way to say Search Engine Optimization. It is the practice of trying to get better rankings in Google, Yahoo! and MSN. Those three are known as the big three because nearly all searchers use one of them, so it is the most profitable for you to try to optimize for them.

Americans conducted 7.4 billion searches online in May, up 12 percent from April. Google Sites registered the most search queries performed with 3.3 billion, followed by Yahoo! Sites (2.1 billion), MSN-Microsoft (963 million) – Comscore

Search engines take into account many things in your website, optimizing those is called on-page optimization, everything that isnt your website is off-page optimization. Now, while the exact ranking formulae are secret, this is what is widely believed as simple Leeds SEO.

First, we want to improve on-page optimization. So we have to pick keywords. There are a variety of tools you can search for which will give you lists of keywords that are usable.

Now you have your keywords. So you now have to see what the top 10 people are doing for them (warning: basic html and math needed ahead). Go to the top person on the most important keyword you have, on google. As an example, well use the keywords free downloads, and Ill do the math with you.

The number one website is download.com, so lets analyze this top website.

Keyword density is the measure of how many times a keyword appears compared to the rest of the text in that area. The areas include: title, meta keywords, meta description, plain content (text), h1, h2, h3, bold, italics, underlined and domain name.

Lets do some of the math for download.com Their title is: Reviews and free downloads at download.com First we ignore any common word, like and, the, at etc. So we have: Reviews free downloads download.com So, free downloads takes up 14 characters out of 35, or 40%. In the meta description tag, its 14/272 = 5.14%, so go on and on through the list, keeping it in an excel. After youve done the top 10 in google, go to the top 10 in yahoo and msn, ignoring the repeats and do it again. Now, take the average. For the title, lets say my average was 15%. I wanna try to have a percentage close to that. Too much, and I might get penalized, too little and It wont help.

Thats the basic on-site Leeds SEO. Matching keyword density on the site. Off-site Leeds SEO is everything that is not on your site, mainly getting links for the beginner. The kind of links you want are links from a relevant website that has few other links to other sites. Ways to get these: Submit to directories and reciprocal linking. Submit your site to directories. You can find many lists of them on google. Reciprocal linking is trading links, or in effect, Ill link to you if you link to me. The best way to get one is to go to a person whos site is close in topic with yours, find their email and send a personal one.

_______________
Dear (contact info, or Webmaster)
I was looking at your site and I really liked (thing on their site) about it. (comment about site). I have placed a link to you at (URL of link you place to them) and would appreciate if youd link back.

Regards,
(name)
(your site url)
_______________
Yes, you have to do this manually, yes, it will help you, and yes, you have to link first. Youre the one asking for a link, so you have to show them you mean it.

Do that for all the top websites in your keywords, and keep doing it. The more you get links, the higher youll be in the rankings. You can find the number your competitors have by going to MSN search and typing in Link:download.com for my example. It showed that there were 692,811 links to download.com Better get to work.

So, search engine optimization is used to boost page rankings with the search engines. Search engines look for sites and rate them upon the number of the keywords searched appear within content on pages on the site. They also look for lots of links.

The desire to have a high ranking with the search engines is great. As everyone knows, you have to have a high ranking if you want to get visitors. And lets face it, the whole point of having a web site is to get visitors! If you arent getting visitors, you arent improving business and you arent getting customers. And your web site is totally worthless if no one is looking at it. Search engine optimization becomes very, very important when you think about it and everything that it means.

Some may be so determined to get those high rankings that they do unethical things with their web sites in order to boost rankings. These unethical practices are best avoided. These practices can be changed, these unethical motives turned into ethical ones, and you can boost your sites rankings the way youre supposed to. First, identify the wrong things that you might be doing.

-Using your keywords improperly
Search engines are very clever, but they arent so smart that they cant be tricked. Search engines do search sites for content, but they cant exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska come up all the time. Search engines may only be looking for the words fish and fishing and since those keywords appear within what seems to be content, a false ranking is given. But dont do this! Customers dont like this, and in the end tricking a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.

-Improper use of META tags
META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and trick search engines in a similar way as described above. This wont work long, however, and search engines do not look by META tags alone. Search engines always search content.

-Having false content
False content are long strings of text that make no sense, that are only on the site to make use of keywords for search engines. While its important to impress the search engines and get that high ranking thats so valuable, its more important to impress your visitors. Visitors like great content, too, and theyre going to be put off by a bunch of text that doesnt make sense and isnt a good read. While its true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at least real content, and make the most out of your keywords using that content. Thats how to get a truly high ranking with a search engine, ethically.

So why does it happen? Well, Google pulls its results from over ten thousand servers, and they cant all be updated at once Google would have to go down for the update. Instead, each server is updated with the new index, one at a time. This can cause very strange behavior in the page rank process if two major sites located on separate servers happen to have a close linking bond. These sorts of separations are interesting and can contribute to a great deal of change and motion in page ranks. The most important thing to keep in mind is that eventually Google will get you into your proper place. Generally, if you behave, you will not be thrown down for long by the odd activity that can occur when Google is in the process of updating its index for your server (or for the servers of your favorite link partners.

One common misunderstanding is the idea that Google controls which server each kind of information is coming from, and so stores similar information on the same server. Googles index doesnt work this way its a big, disorganized mass of information that Google searches very quickly. This is a blessing in disguise because it allows your site to remain reachable via other sites that are related to it when the index is taking place. Your site generally wont suffer for too long when an update is taking place anyway, but if you are heavily dependent on Google results, you will see a slight drop for a short period of time. This drop is often followed by a slight spike especially if your page rank has increased since the last index.

The 10,000 servers that Google uses are distributed between seven datacenters all over the world. Google doesnt keep all of those eggs in one basket they want to be able to lose one datacenter and have the rest survive. If part of Google goes down, people can still use the search engine and as I said before, this allows your site to be accessed via related sites if the server holding your sites index happens to go down. The datacenters that Google has put into play are enormous in comparison to most datacenters around the world. Google rivals some of the largest datacenters in the world with each of its datacenters and is probably the largest in the world if all were combined into one.

You see, the time-to-live for www.google.com is only five minutes that means that Googles IP address can change every five minutes. This allows them to switch between their datacenters regularly, spreading the search load between them intelligently and routing around any damage. If you constantly entered the same datacenter with every search that you placed it would almost certainly fry within twenty four hours. Considering the number of users on Google each and every day, it is surprising that ten thousand servers is enough. A server can only handle so much traffic in a day and Google insures that it can hold more than any other service on the internet.

The datacenters updating their indexes at different times causes Google to do its dance. Unless youre looking for your websites ranking, youd never notice this as your site is normally available at all times. The unfortunate bit is that often times you will lose your page ranking for a short period of time or your site will seem to have a lower number of pages indexed by Google. If you insure that you have several hundred pages available on Google at all times you will most likely be able to provide all of your content at all times either directly or indirectly.