Here are some of the most important factors that the search engines use in determining your rankings:

1. Web Site Content

Content on your site is one of the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly. It’s not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.

It’s also important that you don’t try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines.

2. Link Popularity

Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website’s rankings.

Here are some of the best ways to get inbound links:

* Articles – Writing and submitting articles to website’s and article directories is a very good way to get inbound links.

* Content – Not only will adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmaster’s will want to link to your site because it is valuable to them and their own visitors.

* Directories – Submitting your site to online directories will help you gain inbound links.

* Blogs – Start a blog that you update frequently with information related to your website’s niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.

* Link Exchanges – Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links.

When trying to increase your link popularity remember that the more inbound links you get the better, but quality is always better than quantity. Stay away from low quality sites, FFA’s, and sites unrelated to yours.

The next things that should be considered when doing Birmingham SEO for your web site are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element.

On-Site Elements:

3. Title Tag and Meta Tags

Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search.

Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords and the Meta Description…

Ideally the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords in to the title tag!

The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.

Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn’t be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here… they should only be those that are actually on the page and do not repeat any word more than 3 times.

4. Heading Tags

The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers.

5. Bold Text

Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page.

6. Alt Text

The alt tag provides alternative text when images cannot be displayed… This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the users internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.

Off-site elements:

7. Link Text

This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other web sites use to link to you. Either way, it is important. If possible the target page’s main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page’s main keywords in the link text. Links carry more weight when the text around them is relevant to the target page’s keywords and phrases.

Following the above Birmingham SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don’t try to trick them because they will eventually catch on and that could mean the end of your web site. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.

Lets take a look at the benefits that webmasters derive from web directories:

1. Some webmasters might wonder why they should bother to submit to web directories when 80% of all website traffic comes from search engines. The answer is simple when you consider the following: what about the other 20%? When you are attempting to maximize the traffic that comes to your website, every little bit of promotion helps and web directories can help you gain a big chuck of that 20% of web traffic you have been missing out on.

2. Did you know that a key factor in the ranking algorithm of search engines is link popularity? By using web directories you will be creating more links that point directly to your site and the higher your ranking becomes in various search engines across the Internet. Further, everyone knows that a higher search engine ranking is equivalent to easier accessibility and easier accessibility equals more traffic for your website.

3. The first way to increase your link popularity is to include keywords in your hyperlinks. When you submit to web directories, the links you submit should not only lead to your site, but also should possess themed keywords within the links. The themed keywords will not only make your site easier to find, it will also increase the rating of your links in various search enginesagain getting more, free web traffic for you.

4. Links that are created within web directories are votes for a site and they use your keywords within your hyperlinks to associate your link with certain key phrases. As such, the keywords you select are extremely important because they determine how often your links will be pulled up whenever a key phrase is associated with your created links. Therefore, It is a good idea to research the most popular keywords associated with your website theme before submitting your website to various web directories: the most popular keywords can make all of the difference in the world.

5. If you are submitting to various web directories, there are a few things that you need to consider. First, for a directory to be valuable, the pages you submit your listings to must, at minimum, be listed in various search engines. For instance, if you submit your links to a web directory that doesnt appear in any search engines, chances are web visitors will not only have difficulty finding your website, but they will also have extreme difficulty finding the web directory you have listed your site in. In such cases, the listing in the web directory is a fruitless endeavor. Conversely, if you list your web site in several popular web directories and you utilize keywords in your hyperlink and short website description, you greatly increase the visibility and accessibility of your website.

6. The second consideration you must keep in mind when submitting to web directories is that when you are submitting your hyperlinks, you will derive the most benefit from submitting to directory pages that have a comparable theme to your website. For instance, if you have a website that is based on credit cards you will find that you get more web traffic from a web directory page that focuses on credit cards. Thus, when searching for web directories, look for web directories with topics that parallel the central focus of your website.

7. Heres a quick tip for you that can help you derive the most benefit from listing your hyperlink in web directories: watch out for Google Adwords as these are a good indicator of how Google at least categorizes the page. In other words, if you mirror your hyperlinks and descriptions to appear much like those seen in Google ads, you will more than likely increase your search engine ranking as well as your listing in various web directories.

8. In order to be successfully listed in any web directory, you will need to conform to the terms and conditions of the directory. Typically, web directories list a series of specific listing regulations that you must adhere to and it would pay for you to adhere to them. In addition, to improve the chances of your listing being accepted you should try to avoid promotional language and you should choose a category that is as close to your website theme as possible.

9. Webmasters have much to look forward to in terms of web directory posting. In fact, the next generations of web directories are now appearing that allows business card type pages. Not only do webmasters get the opportunity to post a short description of there website, but now they are afforded the opportunity to display their logo and contact information as well. Such offerings prove to be particularly appealing because eye catching logos and easy contact information will make a Webmasters website that much more appealing.

10. In the end, web directories are a valuable part of your web promotional program and should not be overlooked in terms of their value. Along with the use of search engines, and article databases, a Webmaster will be pleasantly surprised at the free advertising available on the Internet. Finally, the increase in web traffic that webmasters will reap is truly astonishing indeed.

Currently, there is a lot of misinformation lingering on the Net regarding Search Engine Optimization or Bristol SEO and marketing, therefore it is imperative that customers and web users get to have some facts laid out clearly, in order to prevent tripping on a lot of errors and misconceptions. Here are some of those common misconceptions about Bristol SEO’s.

* Not Enough Link Popularity.

Some search engines make almost every attempt to qualify the results which are laid out in search results. They try to do this is by tracking the number and quality of the incoming links to a web site. A website with a huge number of incoming links from quality sites is given a higher ranking in search results with regards to Bristol SEO.

This is an important factor to consider, and is sometimes over-looked by those attempting to market web sites. Bristol SEO service providers and link services that promise to link your site to thousands of other sites are far from productive; in fact they can sometimes do more harm than good. Most search engines these days consider services like this to be spam, so-called “link farming” and often give sites with these types of links a low ranking or drop them all-together from the search results.

* Lack of Research On Effective Keywords

If you have a web site, it would be important to ask yourself “Do I know what pages in my site are generating the most interest? Do you know what terms people are searching for that would lead them to finding your site? Let’s cite an example. You own a web site that sells jelly beans, and so you spend some money on paid search advertising, and logically; you assume that the key phrase “jelly bean” is a prime candidate to target.

So, what happens after? Usually one of two things. First, the term jelly bean is such a popular search term that probably twenty million other web sites are competing for the same key phrase. Second, the term jelly bean is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime. Proper keyword research can solve these problems

* Putting Too Much Emphasis on Design, and Bristol SEO later

Most often, even experienced web designers fail to consider the results of design decisions on Bristol SEO until it’s too late. So what’s the point of spending thousands of dollars for a well “designed” web site if nobody even sees it, or clicks on it? One needs to consult with a Bristol SEO specialist early in the design process, even if your web site marketing strategy relies too much on paid search advertising. Consulting with a professional Bristol SEO expert first may expose flaws in your site’s layout.

* Splash Pages May Look Nice, But Are They That Effective?

Most often we see entry pages that instruct the user to “Enter”, which are usually decorated with a large graphic or a flash animation. The index page of a web site is the one that search engines read first, and more often than not the only readable content on this type of page is a link that says, “skip intro”. The notion is that splash pages lack indexable content, and generally contain no links and often contain a “redirect” to the real home page. Search engines generally hate redirects, for they want the real thing. It would be best to avoid splash pages unless you aren’t serious about being found by search engines.

Relying Too Heavily On Pay Per Click

For many small and medium-sized businesses, trying to compete in the internet marketplace simply becomes overwhelming. While paid search advertising is a highly effective means of targeting an audience, organic search optimization greatly increases the chances of success for any web site. Ensure that the site you are advertising is one that people can easily locate without the assistance of a paid search advertising campaign, which sometimes could be real costly.

London SEO stands for search engine optimization and if you have a website that is selling services, then this is what you want for your website. You want your website to appear at the top of engine results pages whenever someone types in a specific keyword, London SEO web site promotions can help you get there. Studies prove that being at the top of search engine pages get a much better return on their investment compared to traditional forms of advertising. It is said by others that London SEO web site promotion is the only fool proof method’ to guaranteed the top 10 placement on the page. Search engines use two types of listings, those that are paid for, usually by sponsored links, the other is organic. Organic search engines listings are those that appear down the middle of the page. Spider-driven search engines such as Google, Yahoo and MSN use robots or crawlers to score websites across the Internet. Robots will spider or crawl over each site and keep a tally of pages based on how pertinent they are. Your website placement within any spider driven search engine comes from many variables such as link popularity, density and frequency of keywords in page content, HTML code, site themeing along with more things that are too many to count here. You want your website positioned well among the major search engines and a London SEO web site promotion can do this for you.

The two most influential London SEO web site promotion factors you can use to help your website are Link Popularity and Page Content. Link Popularity: Google’s database currently has about 4 million pages making it the most popular spider-driven search engine on the Internet today. When Google spiders the Web, it finds sites by traveling through links and the more sites that link to you, the more important these search engines believe your content to be. So your focus should be on getting as many important sites that you can to link to your site, and the more hits your site get, the more sales you can make, if that is what your website is about. There are many ways to do this: exchange links with business partners and industry related sites, submit to online directories, or participate in Link Building . Page Content: The search engine spiders only spider through text and will use the content on your site to determine what your site is all about and this will help decide how popular your site will be ranked for specific keyword phrases when someone types them into a search engine. This is why keyword research is so important to obtaining top search engine placement. In order to get the top spot in search results, your going to need to know how many people are looking for your keyword phrases and also to see what kind of competition you are facing while trying to get a top spot in the search results. A London SEO web site promotion may be the best thing that can happen to your website, so why wouldn’t you want it?

The Main Benefits Of Directory Submission:
- New websites indexed by the search engines – If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do.
- One of the most important benefits of directory submission is the visibility enhancement of websites, which is why website owners employ this technique which has the potential to improve search engine rankings.
- As a result of directory submission, your website will be indexed regularly since your site will be found easily by crawlers. In other words, directory submission is directly linked to Liverpool SEO.
- Thus, the one way links provided by directory submission, which are considered more valuable than reciprocal links, will enhance your search engine rankings.
- Another benefit of directory submission is that you will be able to target several keywords rather than being limited to your website title. Therefore, you could consider traffic as another benefit of directory submission, though not as important as indexation or one way links.
- Links in a directory submission is deemed reliable by search engines because a person actually reviews the content of your site to determine its quality.

Mode Of Submission
- Manual & Auto Submission – Manual submission method is arguably a better submission mode as compared to the latter.
- However, recent research has shown that more and more cutting-edge auto submission software seems to be ready to challenge the notion that manual submission so-called a better accurate of submission method

Considerations
- Fast Submission – This is recommended for older sites or domains, which has been online for more than a year.
- Slow Submission – You can have your website submitted to web directories but, you may delay the submission process by making it to be completed in a course of few weeks, or even few months to make it look more natural in the eyes of Google and other search engines. This kind of submission is usually known as Liverpool SEO-Friendly submission

Tips For Effective Directory Submission

- Check if the directory has already been index by major search engines.
- You may also like to also note how many pages are already indexed.
- Ensure the page rank and inbound links of the directory you are submitting. Certainly a higher page rank and link popularity directory is the best.
- If you are submitting for link building, do NOT submit to directories that uses the nofollow for their site listings.
- Do not just submit your niche keywords, but also include those high volume keywords as it may provide a good source of FREE web traffic.

The technique is in the gray-to-black range. I wanted to mention that first, however if your site has been boxed for a while, this may be an alternative for you. It also requires some coding, and assumes your site is built in PHP although I would also guess there is similar ASP code out there.

First lets look at how this works: You have an established related domain and a new domain which is boxed. By establishing a subdomain on the established site and mirroring the content of the new domain there you will get the new subdomain indexed more quickly because it would inherit some of the trust of the main domain.

Once it has established itself you would use some form of redirect (likely a 301) to redirect crawlers to the new domain. The new domain then inherits whatever the subdomain gained in terms of link popularity transferred from the established, trusted domain.

Sounds simple, but there are a few things you need to do.

First, obviously, is to find an established domain. If you need to buy an expired but still relevant site (and its in your budget) the author recommends you do so. You would also not change the registrar information, according to the author (this would be considered in that dark gray range).

You dont want to change the registrar information because there is a chance that Google will notice the change in ownership and any trust the domain you just bought has previously earned would likely be lost.

So lets say you just bought a related domain thats been around for a couple years and has a PageRank 5. by leaving the site intact and not changing the registrar information you are essentially ensuring the site maintains its existing stature in the engines.

Then you will create a subdomain on the site. Here you will place a mirrored copy of all your content navigation, etc. from your new site. Since the new site hasnt been added to the index yet there will not be a duplicate content penalty.

You will also use some PHP coding to change the page header information to fool the webserver into thinking the page was created earlier than it was (the suggested PHP code is found in the forum post linked above). By telling the webserver the pages are old, you are informing the crawler that the pages are old as well.

This is because the crawler requests this information from the webserver at the time of indexing.

Because youve established a completely new section within an established domain the new section will get indexed sooner than the new domain.

It will inherit link popularity and trust from the parent domain allowing it to establish itself more quickly than the new site.

Once the subdomain has been fully indexed by Google you will want to redirect it to the new domain.

By doing this you have allowed the content to be found by Google which then assumes the pages are properly aged because it has been told by the webserver that the pages are in fact old (even though in reality youve recently created them).

By redirecting the subdomain you are then passing the inheritance and trust given to the subdomain by the main domain to the new site.

The reason this works is because the established site is already trusted by Google. Therefore the vote from the trusted site helps illustrate to Google that the new site is also trusted.

There are some things to consider with this tactic however:

Now that its been widely publicized I wouldnt expect it will take that long for Google to realize the hole and patch it.

Also, the whole trustbox patent is based partly on authority but also on age. So while a page may appear old (because youve altered the page header served) Google may opt to instead consider the pages age from the time it found the page.

In other words, even if the page is a year old, if Googlebot just found the page yesterday then its only 1 day old. While the patent does say that scoring the document based, at least in part, on the inception date corresponding to the document, it also goes on to say that Google could determine that age to be not the page date, but the date when it found the page.

And remember that like any type of blatant manipulation you risk being penalized by Google. Google engineers also visit these forums, dont forget, so they are also keenly aware when new tactics are shared which are designed to circumvent the current algorithms.

Therefore it is their job to fix those holes, and likely also find ways to penalize the sites taking advantage of the holes. While no one can prove or disprove this theory, Ive heard of enough sites which have been removed from the index for doing something they werent supposed to.

Therefore, while this may sound like a great way to get yourself out of the box early, consider the alternatives. What if you do get out of the index early but Google catches on in 3 months, 6 months or more? Do you think they may decide to backdate any changes to your site if they determine that you participated in such a tactic? Then, not only are you back where you started, you could be worse off than if you had just taken your lumps and done things properly.

This article will guide you the importance of directories submissions in launching a new site, or ranking an existing one. I am going to review 6 important areas.

Directories are the brand new site best friend.
Since every new domain gets put in the Google TrustBox, since they favor links from trusted sites. This is a part of the “TrustRank” equation within the algorithm. Directories play a very important roll in getting good quality inbound links that help your site to get out. As they pass PageRank and reputation with Google, your site will greatly benefit from its inclusion in these directories, especially in the launching phase of its life cycle. So, finding solid directories to get your site listed is the key.

The viable alternative to link buying… and safer.
Directories provide one-way inbound links to your site, and drive traffic to your site through direct referrals. By doing this, they boost your link popularity and ultimately improve your search rankings. All this done naturally, and cost free in many cases.

Paid vs. free: the differences and the similarities.
Paid directories quickly list your site, were free ones may take several weeks or even months to review it. On the other hand, some paid directories charge expensive listing fees for the link they provide, and that is not cost effective. If you work on a limited budget for your site, you may want to submit to a handful of paid directories but a few hundred of free ones. Of these last ones, prioritize one-ways preferably. Whatever directories you submit to, paid or free or a combination of both types, the quality of the directory itself should be the biggest consideration in your decision.

The directory page that counts is were the link is.
When doing a directory submission, not only look at the PageRank of the homepage, but also of the subpage, where your link will be. While it may seem like a benefit to have your site listed on a PR7 directory, this is less effective when you realize that the internal page where your link is actually only a PR3, when you expected more.

Pagerank is not the only factor of directory quality.
A low PR directory is not necessarily a bad one. New directories fall in this category. These directories do review and list sites quicker. Also, when they become more popular, so will your listing. Again, base your decision based on the quality of the directory. And keep in mind whether or not the directory is search engine friendly. When checking the structure of the link to your site, make sure it is not dynamic.

Directories links shouldnt be more than 10%.
You shouldnt have more than this percentage in your overall inbound links count. Dont rely on directories alone as your link source. Diversify them for your benefit.
Please refer to Search Engine Optimization (SEO) Basics – Part 2 for more sources.

By Dedicated SEO Consultant Jose Nunez

An expired domain may have been used by one or more persons in the past. They may have designed a website, advertised it, linked it to search engines, done business deals on it and even had reciprocal link connections with other websites.

Why are valuable domains ever allowed to expire?

Many reasons, including but not limited to:

Not enough funds to renew them
Invalid contact e-mail address
Loss of interest in online world
Closing down of business
Lack of knowledge about value of domain names
Being away at time of domain renewal

There may have been any of the aforementioned reasons or any other cause, but whatever the case, the domain is now an available option for you. You can use it by designing a website on it or divert traffic to your existing website.

The main advantage of taking over an expired domain is the traffic. There may still be visitors who, on finding the better alternative offered by you, can redirect their business. It is not impossible to know the exact amount to expired traffic to a particular domain. However, the analysis of some specific aspects lets you gauge the amount of expired traffic. They are as follows :

LINK POPULARITY

This will give you an estimate of the number of portals or web pages that are linked to the expired domain. The more the number of links, the higher is the possibility of future traffic. Also, a higher link popularity betters the probability of quality traffic.

ALEXA RANK

An Alexa toolbar keeps tabs on the number of hits for a domain and then awards a rank based on this. If the site has had no traffic for the past three months, it is automatically dropped by Alexa. So, look for an Alexa rank to get an idea about the number of visits and the domains worth.

GOOGLE PAGERANK

The PageRank is a value that Google gives to a web page, based on the number of and quality of incoming links.

The popularity of a web page is ranked on a scale of 1 to 10 and this is called a Google PageRank. This ranking system takes into account the number of quality web pages that have links to the web page. Normally the homepage of a web page would have the highest PageRank.

About PageRank, Google says:

The heart of our software is PageRank(tm), a system for ranking web pages developed by our founders Larry Page and surgery Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.

A Google toolbar is required to obtain a Google PageRank. You can type in the website name in the address bar of your browser and get the PageRank.

YAHOO AND DMOZ LISTINGS

A domain may have been indexed by search engines. The domain owner may have paid for registrations on search engines like Yahoo and LookSmart. A domain also may have been approved by a Dmoz editor. If you take over a domain, these listings are automatically transferred to you. You can do your own research by visiting these search engines and typing the full URL in the directories section. Your results page will show you whether the domain is listed with them or not.

An inclusion in the top search engines does not ensure continuous visits but it certainly increases the chances of receiving worthy traffic. If you do not want to use the domains yourself, you can easily turn it around and sell it. It will certainly be profitable if the domain is registered with the top ten search engines.

WHERE TO GET THOSE DOMAINS?

There are many sources but the author considers ExpiredDomains.com to be the best where he managed to get many valuable domains.

Happy hunting!

The Sheffield SEO Services in Delhi are also in the form of contracts and companies do web promotion and Internet marketing activities for their clients. They take care of the website and report to client every month. There are many companies that offer these services in the form of monthly management scheme.

The process in which the website undergoes redevelopment to more effectively communicate your keywords to search engines is termed as Sheffield SEO. Search Engine Optimization enables your website to rank higher on major search engines. The process is dependent upon two factors which are unique content that contains pertinent keywords, and link popularity – the number of quality incoming links to your website. There are other important factors too which determines the ranking with search engines termed as the architecture of the website, the visibility of the content, its underlying code and how natural site appears to the engines.

Some of the Sheffield SEO services Delhi are providing genuine services these days. If your website needs to be search engine optimized, always take great care in choosing the Sheffield SEO Delhi Company. Getting a good search engine rank is not an easy task but it is a long process. You should beware of black hat Sheffield SEO Delhi techniques as it may affect your business in the long run.

There are many Sheffield SEO consultancies which are involved in this work. You can easily avail the services of the consultants at any time. There are maximum types of services through these consultancies like defining of keywords, writing of content on keyword basis, on page, off page optimization techniques and other internet marketing techniques.

When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let’s say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (Liverpool SEO) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

When webmasters exchange links, a lot of them care too much about pagerank of partner’s website. Yes, you are right — link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let’s answer this important question: What is easier — get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.

Let’s look at another factors used by search engines to determine the value of back links. You have probably heard terms “one-way” and “reciprocal” links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn’t link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:

1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don’t renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair Liverpool SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don’t forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.