In short Page Rank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).

How is Page Rank Used?

Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar (http://toolbar.google.com/). But the Toolbar Page Rank only goes from 0 – 10 and seems to be something like a logarithmic scale:

Toolbar Page Rank:

(log base 10) Real Page Rank
0 0 – 10
1 100 – 1,000
2 1,000 – 10,000
3 10,000 – 100,000
4 and so on…

We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.

Also the toolbar sometimes guesses! The toolbar often shows me a Toolbar PR for pages I’ve only just uploaded and cannot possibly be in the index yet!

What seems to be happening is that the toolbar looks at the URL of the page the browser is displaying and strips off everything down the last “/” (i.e. it goes to the “parent” page in URL terms). If Google has a Toolbar PR for that parent then it subtracts 1 and shows that as the Toolbar PR for this page. If there’s no PR for the parent it goes to the parent’s page, but subtracting 2, and so on all the way up to the root of your site. If it can’t find a Toolbar PR to display in this way, that is if it doesn’t find a page with a real calculated PR, then the bar is greyed out.

Note that if the Toolbar is guessing in this way, the Actual PR of the page is 0 – though its PR will be calculated shortly after the Google spider first sees it.

PageRank says nothing about the content or size of a page, the language it’s written in, or the text used in the anchor of a link!

Definitions

I’ve started to use some technical terms and shorthand in this paper. Now’s as good a time as any to define all the terms I’ll use:

PR: Shorthand for PageRank: the actual, real, page rank for each page as calculated by Google. As we’ll see later this can range from 0.15 to billions.

Toolbar PR: The PageRank displayed in the Google toolbar in your browser. This ranges from 0 to 10.

Backlink: If page A links out to page B, then page B is said to have a “backlink” from page A.

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I have seen in many forums that now a days website owners are little confused regarding link building for their site. They are not very sure what link building strategies they should adopt. Not to mention Google and yahoo heavily rely on quality back links. Content optimization is always a factor but these two search engines are heavily relying on volume of links and of course quality of links. A link back from a page where there are hundreds of links would not help you much. At the time of link building most people forget about the importance of link building. A theme based link back is more powerful than 20 non relevant link backs. Some times people reject link exchange request due to lack of pr of the link page. But you should know that relevancy is more important than page rank of a link page. If you get an offer for link exchange then first check if the site is any way related to your business ? If yes then check it’s link page for (a) Number of outgoing links on that page (b) Does that link page has all kind of sites ? (c) Does that page is accessible from home page ? These 3 are must.

We often get questions that our site is new, no one wants to exchange link with us. Yes it’s a big problem for any webmaster. But think if you propose a link from some of your other websites to the webmaster then he’ll certainly exchange link with you. But what if you don’t have any other site, then how you can do one way link building ? Many Bristol SEO companies, including us provide this kind of service at very reasonable rate, you can hire those companies. Let’s get back to the topic. There are thousands of sites for any category of sites you have. If you start gathering a list of relevant sites through search engine you’ll get bogus data/ search results after you cross page 20 or more. So it’s not a solution to gather sites from search engines. You should follow your competitors link backs and then approach relevant ones for link request. How you’ll find link backs list of your competitors ? it’s very simple just use linkdomain:www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort relevant ones for your site and then email those sites such a way that they should feel interested to your proposal. You should know here that One way links are many times more effective than reciprocal link building. So if you have other relevant site then you can use that site to propose a link exchange to your relevant sites. If you don’t have any other site to propose link back then you can always use directory submission, Blog submission join forums to get some links to your domain.

Hard problem what anybody face at the time of link exchange if you don’t have page rank on your proposed link page. 80% link requests get trashed because of “no pr” or “low pr’. After directory submission, Blog submission wait for next Google PR update. You’ll surely get pr 3-4 if you have 100-150 link backs. Now when you have good Pr then start link building for your site. If you are going to propose a well established site be sure you linked back the site first. Otherwise they may reject your proposal. The process I’m discussing here is actually 3 way – for your site A you are proposing a link back to site B from your site C. So this is 3 way link building. This kind of link building is hard to get detected by search engines because they can’t find a clue. But remember you should host your site C on a different server with different ip. For this different server and ip factor search engines can’t detect the link.

But here is a big question – is it completely valueless if we do reciprocal link building ? NO it’s not. reciprocal link building has value but not as one way. Search engines now understand that both sites have mutually agree to show each others link to gain link popularity. But in case of one way it can’t trace a link back. That’s why it gives more value to those one way links. Why one way links are important ? Think of a situation : can you ask Google.com or yahoo.com to place your link on their home page ? No, if you even do they’ll not place your link. But many web sites place a link of google/ yahoo/ msn on their page. That creates the one way link for those domains. They are doing nothing to get a link back. When a site continues to get more and more one way links then search engines also start to think that the domain must be important so other sites are linking back. I would suggest you do mixture of everything. 1) Do one way link building 2) submit your site to free and paid directories 3) Make your own Blog and submit it to Blog directories 4) Use article submission.

Various techniques are used by Specialists and Webmasters to Improve Search Engine Rank. This is because more than 80% of the people who want to know something go to the Search Engines to get what they want. Hence a Good Search Engine Rank is extremely important for the success of your Internet Marketing Business. Given below are some very Special Tips and Techniques that will help you in your efforts to Improve Search Engine Rank of your website.

1. FOCUS ON KEYWORD.

Choose Your Keyword:

The first and most important step is to choose the right keywords for which you wish to rank well. You have to focus on this because all your efforts are going to be centered around this. While doing this for your home page it is important to adopt the same procedure and target different keywords for different pages of your site. This is because search engines match each query with the most relevant page and not the site.

Target The Right Keyword:

Optimizing your site for a popular keyword and securing a high page rank is not enough. You should optimize for the right keyword that is most relevant to your site otherwise your efforts will be in vain.
The keywords that you choose should be specific. Since there is fierce competition for popular single word keywords, it is better to choose two or three word phrases that specifically describe your site content.
Though you might obtain a good page rank with a very well optimized site and it appears high in the results, if no one searches for them in the search engines you are not going to enjoy the benefits of a high PR. so choose one that is reasonably popular and ones that people actually type.

2. INTEGRATE KEYWORD.

Once the right keywords relevant to your site are chosen, you should now integrate these keywords into your site, placing very special attention to places where Search Engines look.

Website URL:

It is very important that you have at least one of the important keywords in the URL.This will help the search engine to understand what your site is all about.

Page

To improve page rank the page title is another important place to integrate your keywords. Since this too gives an indication to the search engine useful information about your site. Though most sites use the same title for all the pages, it is better to have different titles with specific keywords integrated into it, reflecting the content in that particular page.

Page Content:

It is a well known fact that the page content or text is most important to search engines. So to improve page rank you should focus all your attention to ensure that the targeted keywords are well represented in your content. Unless these keywords appear in the text your chances of obtaining a good page rank will be remote.
In addition to having your keywords in the text of the page three very important criteria should also be adhered to, which is very often overlooked by most webmasters.

a. Use keywords frequently but do not stuff your page with keywords. Search Engines do not approve keyword stuffing.

b. Place your keywords close to each other. This helps the the search engines.

c. Place the keywords near the top of your page in the page content.

3. OBTAIN LINKS FROM OTHER SITES.

To improve search engine rank another important thing you should do is to get other sites to link to you, because the number of links, linking to your site is a measure of popularity. Most search engines consider link popularity as the most important factor in deciding the relevance of a site.
It becomes obvious that you should put in a lot of effort to get as many sites as possible to link to you.

If it is a new site get a link from a website that has already been listed in search engines.

Search Engines look at not only the number of sites that link to you but also the quality of the sites that link to you. In other words a link from a popular and relevenant P7 site is much better than several links from smaller sites. Hence quality is considered more important than quantity. A judicious mix of quality and quantity will help improve search engine rank.

4. META TAG:

It is an embedded HTML tag that contains descriptive information, keywords and other information about a web page and does not appear when the web page is displayed in a browser.
There was a time when search engines relied on Meta tags to assess the sites relevance and rank them. Most Search Engines no longer rely on meta tags since they have developed new systems for this purpose. Nevertheless it is advisable to have them to improve search engine rank.

5. ALT TAG:

Another important aspect that is often overlooked is the importance of ALT tags. Search Engines don’t index images. They can’t read them; so to fix this problem there are ALT tags which are descriptions of images that are recognized by search engines. So to get the search engines to recognize the images on your site, ALT tags with keywords can be used which will in turn help you to improve your rank in search engines.

Finally a word of advice, do not try to trick the search engines by using unaccecptable techniques becuse it will not pay in the long run and you could get penalised. By following these methods you will succeed in your attempt to improve search engine rank yourself and be happy and proud of your achievement. Advice from a Specialist will certainly be of help if your intention is to reach the top.

First, the jargon.
Back link: this is where a website links to your site; i.e. Site X has a link pointing to your site, so your site has a back link from Site X
One-way link: where only site X links to your site, but your site does NOT link to site X
Reciprocal link: where two sites have swapped links so they both link to each other
Anchor text: the text/description that is associated with your link on the back link site.
Page rank: Google’s proprietary system for assigning a value (from 1-10 where 10 is best) to the combined number and the quality of back links pointing to your site. Often abbreviated to “PR”
Search Engine Results Page (SERP): we use the terms “SERPs” to refer to the search engine results page, and the position of a site on it. So if a website has a SERP of 3, it means for a particular keyword search it appears on page 3 of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 may also mean the site appears at #3 on the first page.

Check you page rank and backlinks now! Quick and easy Page rank checking at http://www.quickpagerank.com/

So, what does it all mean?
In the online marketing world, Page Rank means a lot. Increasing a website’s PR is one of the major foci of online marketing.

The goal is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the site linking to your site. How does it do this? By measuring, amongst other things, that site’s PR. There is also evidence that the degree of relatedness of content is also important. If you site is an e.g. Real estate website, then a back link from a site dealing in scuba gear may not be worth much to you. But back links from sites that have good PR and are related to you (e.g. by industry or by region/location) are well worth pursuing. By increasing the number and quality of links pointing to your site, over time you will increase your PR.

Note also that many other engines also use back links as part of their SERP algorithm. Some may not be as sophisticated as Google, but many measure the number of back links in their index and use this as part of how they rank your site under a particular search.

You can check your back links and page rank at http://www.quickpagerank.com/

So how do I improve my Page Rank?
Firstly, make sure your site has good quality content. Make other sites and their owners want to link to you. Then get out on the web and start making propositions to other website owners in related fields.

Ideally, you will get links from sites that have a higher Page Rank than yours, but this isn’t always possible. What you should look for are sites that:
Have good content
Are relevant or related to your site
Have some Page Rank already (i.e. not brand new)
Also, older domains may do better than newer domains

Some of the do nots.
Be wary of FFA (Free For All) sites; often these do you no good and can actually do you damage as they tend to be viewed as spam sites by some engines.
Don’t “spam” your anchor text; make it relevant and don’t overload it with keywords or repetitions.
Vary your anchor text. Use different variations or re-writes of anchor text on different sites.
Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can’t be for whatever reason) then you won’t get any benefit from it.
Make sure that the pages you place links on have limits to the number of links listed. Single figures are ideal, but not always possible.

Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high.

This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.

Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned.

Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most Leeds SEO companies are trying to do to increase page rank.

You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords.

You will notice there are some hidden texts in Leeds SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background.

This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all.

The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages.

A black hat Leeds SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page.

You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming.

If you are going to put up your own website, make sure that you will avoid these things and keep Leeds SEO marketing fair and do not think of competition. Think of how you can increase your site ranking fairly.

So why does it happen? Well, Google pulls its results from over ten thousand servers, and they cant all be updated at once Google would have to go down for the update. Instead, each server is updated with the new index, one at a time. This can cause very strange behavior in the page rank process if two major sites located on separate servers happen to have a close linking bond. These sorts of separations are interesting and can contribute to a great deal of change and motion in page ranks. The most important thing to keep in mind is that eventually Google will get you into your proper place. Generally, if you behave, you will not be thrown down for long by the odd activity that can occur when Google is in the process of updating its index for your server (or for the servers of your favorite link partners.

One common misunderstanding is the idea that Google controls which server each kind of information is coming from, and so stores similar information on the same server. Googles index doesnt work this way its a big, disorganized mass of information that Google searches very quickly. This is a blessing in disguise because it allows your site to remain reachable via other sites that are related to it when the index is taking place. Your site generally wont suffer for too long when an update is taking place anyway, but if you are heavily dependent on Google results, you will see a slight drop for a short period of time. This drop is often followed by a slight spike especially if your page rank has increased since the last index.

The 10,000 servers that Google uses are distributed between seven datacenters all over the world. Google doesnt keep all of those eggs in one basket they want to be able to lose one datacenter and have the rest survive. If part of Google goes down, people can still use the search engine and as I said before, this allows your site to be accessed via related sites if the server holding your sites index happens to go down. The datacenters that Google has put into play are enormous in comparison to most datacenters around the world. Google rivals some of the largest datacenters in the world with each of its datacenters and is probably the largest in the world if all were combined into one.

You see, the time-to-live for www.google.com is only five minutes that means that Googles IP address can change every five minutes. This allows them to switch between their datacenters regularly, spreading the search load between them intelligently and routing around any damage. If you constantly entered the same datacenter with every search that you placed it would almost certainly fry within twenty four hours. Considering the number of users on Google each and every day, it is surprising that ten thousand servers is enough. A server can only handle so much traffic in a day and Google insures that it can hold more than any other service on the internet.

The datacenters updating their indexes at different times causes Google to do its dance. Unless youre looking for your websites ranking, youd never notice this as your site is normally available at all times. The unfortunate bit is that often times you will lose your page ranking for a short period of time or your site will seem to have a lower number of pages indexed by Google. If you insure that you have several hundred pages available on Google at all times you will most likely be able to provide all of your content at all times either directly or indirectly.

One of the most important aspects of search engine optimization (Bristol SEO) is the proper selection of keywords or key phrases. Keywords are the terms that searchers enter when using search engines like Google or Yahoo. For instance, a user looking for someone to help them build a small business website might enter terms like website design or small business website into the search box. The search engines use those terms to find relevant web pages.

What makes a page relevant to any particular search is the topic of another discussion, but it is clear that the presence of related keywords on a webpage create a high degree of relevance. So in the search for help building a small business website, search engines will be looking for web pages that contain the specific search terms as well as other information that is relevant to the same term.

Selecting the proper keywords for your website is crucial to making sure your pages are returned when searchers are looking for the products, services or information you are providing. While there is certainly a lot of information available about how to select keywords, in reality, keyword selection is as much art as it is science. It is a mix of ratios, search probabilities and good detective work to figure out what searches will be looking for, and how the search engines will relate you webpage to their searches.

In general, you can think of keywords as mini ads for your website. Make you ads to generic and searches, and search engines, may overlook the specific thing they are searching for. You can think of keywords as falling into three basic categories: Niche, Primary and Secondary.

Niche keywords are very specific and may result in a low volume of searches but a higher listing in search results. For instance, a site that sells Bristol SEO services may focus on the keyword phrase increase ExactSeek page rank. For searchers who are knowledgeable enough to understand this term and are targeting the ExactSeek search engine there is a high chance your site will show up in a search for Increase my page rank on ExactSeek. However, there will be less people searching for this phrase then say, get better search engine rankings or get better search results on Yahoo. The up side with niche keywords is that there is less competition for the keyword.

Primary keywords are those that appear to be a good balance between volume of search and competitive use. These are the words you should consider focusing your Bristol SEO efforts on. These words have good amounts of search volume because they are relatively generic, however they are a good match for your websites content. These keywords do have competitors, but there is likely enough search volume to generate traffic for your site. A page optimized on the keyword non-profit website design would be relevant to a good number of related searches but would have less competition than a page optimized for website design.

Secondary keywords provide a good volume of searches but have a higher level of competitors. An example is website design. While there are lots of people searching for website design there are millions and millions of competitors. Secondary keywords should not be ignored because of the potential volume, however, trying to optimize for such a generic term without other primary or niche keywords will likely not lead to much traffic.

In summary, ideal keywords receive a reasonable number of searches in major or niche search engines, are relevant to your sites content and are not heavily used by competitors. Keywords that have below average search volumes still may be excellent choices because they may be very relevant to your specific content and have limited competitors. Select multiple keywords for your site and consider using unique keywords for each page if the content is different.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring Bristol SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

It is also used to describe the contents of the picture or graphic while down loading that image or picture or while moving on to other page. Some time, alt tag is also used to describe the contents of the image when the browser is using graphic-off mode. Although only Sheffield SEO Services Delhi (e-fuzion) uses this factor to boost page rank but it is advisable to use comment tags with key words to organize page content which helps in easy editing and review.

To get the needed targeted traffic in search engines such as Google, you need your blog, and your post to prominently show in the top ten search engine results. There are also tools to determine the rank of every keyword in key phrase to be used in the titles and first paragraph of the post to be able to get high ranking.

There are two factors affecting search engine ranking of a blog on-page and off-page optimization. The former means that you have to make use of high ranking keywords to be used on your post (meaning putting it in the title or the first paragraph of the text) and off-page optimization which is getting quality back links pointing to your blog and its pages.

To on-page optimize your blog, as what I stated in my earlier posts:

* Keywords – it is what the search engine look for in your title tag and the content of your post when someone type it in the search engine. When you search on a particular phrase, the title or the content of the web page with the exact phrase you have searched for will be the first to be shown on search engine results.

* On page relevancy – since Google has tweaked its algorithms on title tags, it now requires that your page/posts should have relevancy to your title in a particular keyword your choose. It simply means that your title has a particular keyword that is being search and some of it is also found in your posts.

For off-page optimization:

* Get a lot of one way links – since link-exchange and reciprocal links no longer works and it will only clutter your site template Google looks at it with a frown. But one-way links is the best way to get page rank they said but I said since page rank does not contribute much in the search engine ranking, links to your posts from other sites with a particular keyword.

It means that many sites links to your blog with a particular keyword your blog page located on your title post and on the body post itself your blog page will show higher on search engine results.

Let us say your blog post is about niche fishing, and there are thousand of links pointing to your page from the anchor text niche fishing your page will be put on the top list of the search engine when someone look for the term. But dont jump on creating links like this yet.

Search engine looks at the thousand of links going to a blog especially if its new as a link spam, and your effort will be wasted.

* One way links with the right anchor text (ex. niche fishing) pointing to your post from other sites. Links should come from variety of locations (let us say forums with different ip address, social networking sites that are not owned by just one owner (know what I mean).

* Do not overuse the keyword or same anchor text in your link building effort. Just one keyword pointing to your blog post will trigger search engine suspicion.

* Creating links to your blog should be done minimally at leas 8-10 links a day will be enough in order for your blog post not to be put in the Google Sandbox.

Getting back link is easy but requires a lot of effort. You can manually submit your own created articles or rehash content from private label articles to article directories.

Here are some of the article directories that you can submit your articles:

Articledashboard.com
GoArticles.com
Ezinearticles.com
Isnare.com
ArticleHub.com
ArticleCity.com

Or you can use a software called Article Submitter that I use in submitting articles to 300+ article directories manually or automatically.

If you have problems creating content, I suggest you grab PLR articles, and rewrite it using Article Content Spinner or other article rewriting softwares to avoid duplicate content issue.

Join forums. Look for forums that allow user signature. Use title of your blog and its link as your sig file. Be active in forums and post or reply to posts. Read the rules however in posting so that you will not get banned.

You can also avail of the Forum Assistant Pro in handling various forums on your account.

Minor methods but highly popular is leaving comments on other blogs. You can use as your username your blog title in posting comments. However, you should be posting comments that are fitted on the posts or else your comments will be considered spam by the blog owner.

Thats my simple tips in optimizing your blog using search engine optimization. Watch out for more tips on making money blogging.

Manchester SEO Guidelines Thou Shall

Write your pages for people, not for search engines. It seems obvious, doesn’t it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other Manchester SEO guidelines prohibit offering different content to search engines than your visitors. Called “”cloaking”, it’s unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.

Manchester SEO guidelines – Thou Shall Not…

Here are some important search engine optimization methods to avoid when using Manchester SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.

Manchester SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking Manchester SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.

Manchester SEO guidelines Search Engine Optimization

Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again read the same thing again read the same thing again neither does the search engine. After all, search engines are people too!