The Main Benefits Of Directory Submission:
- New websites indexed by the search engines – If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do.
- One of the most important benefits of directory submission is the visibility enhancement of websites, which is why website owners employ this technique which has the potential to improve search engine rankings.
- As a result of directory submission, your website will be indexed regularly since your site will be found easily by crawlers. In other words, directory submission is directly linked to Liverpool SEO.
- Thus, the one way links provided by directory submission, which are considered more valuable than reciprocal links, will enhance your search engine rankings.
- Another benefit of directory submission is that you will be able to target several keywords rather than being limited to your website title. Therefore, you could consider traffic as another benefit of directory submission, though not as important as indexation or one way links.
- Links in a directory submission is deemed reliable by search engines because a person actually reviews the content of your site to determine its quality.

Mode Of Submission
- Manual & Auto Submission – Manual submission method is arguably a better submission mode as compared to the latter.
- However, recent research has shown that more and more cutting-edge auto submission software seems to be ready to challenge the notion that manual submission so-called a better accurate of submission method

Considerations
- Fast Submission – This is recommended for older sites or domains, which has been online for more than a year.
- Slow Submission – You can have your website submitted to web directories but, you may delay the submission process by making it to be completed in a course of few weeks, or even few months to make it look more natural in the eyes of Google and other search engines. This kind of submission is usually known as Liverpool SEO-Friendly submission

Tips For Effective Directory Submission

- Check if the directory has already been index by major search engines.
- You may also like to also note how many pages are already indexed.
- Ensure the page rank and inbound links of the directory you are submitting. Certainly a higher page rank and link popularity directory is the best.
- If you are submitting for link building, do NOT submit to directories that uses the nofollow for their site listings.
- Do not just submit your niche keywords, but also include those high volume keywords as it may provide a good source of FREE web traffic.

Before we get down to business, I have to tell you this very important detail: don’t start promoting your site until it has some content – it’s unlikely that you’ll get good results when you promote an empty site!

1. Directory submissions – this is a very important step for a new site, because this is probably how search engines will first find you. What you will need:

* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.

* an email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.

* a list of Bristol SEO-friendly directories – http://info.vilesilencer.com/main.php?rock=Bristol SEO-friendly.php has one of the best lists of Bristol SEO-friendly directories.

Now here comes the hard part: take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload – don’t worry, this can be made bearable by using 2 utilities: Roboform (www.roboform.com – which you can use with Internet Explorer and Firefox that has free and paid versions) and Informenter (https://addons.mozilla.org/firefox/673/ – a Firefox only plugin).

2. Reciprocal links (link exchanges) – I personally don’t use this method anymore because it’s too much work and there are not enough rewards! Link exchanges used to be a very powerful method in the beggining of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.

However this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.

3. Reprint rights articles (submitting articles to article directories) – this is one of my favorite methods of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of return on your investment!

Writing articles gives you perfect control over the enviroment your links are in, and even a little control over the site where your article resides (considering the fact that webmasters usually post only articles that have the same topic as their site). Writing articles of high quality will ensure that your articles will be posted on many sites – a good article will get you a good number of backlinks!

One last thing about article writing: never, and I mean never post the article that you’ll distribute on your own site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs. Your site should be as clean as a whistle, with as much original content as possible.

4. Buying links – in my opinion, if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors to take into account when looking to buy links: theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges or such methods), PR, anchor text and many more!

However, if you decide on buying text links on other sites, do the following:

* choose well established sites that have the same theme as yours.
* the link should be spiderable: check the robots.txt file, nofollow metatags and the rel=”nofollow” link atribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site’s footer or in an “Advertisements” or “Partners” box.

5. Link baiting is one of the most powerful method of online promotion, but this should be used only when your site is a little bit older and stable – getting a lot of links in a short time span can actually hurt your site.

There are a few hooks that you can use to attract links:

* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.

* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.

* controversy: this kind of link baiting can actually get you on the wrong side of some people because it requires contradicting a popular point of view or an authority figure. So tread carefully!

When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.

In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.

Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.

In order to make your website appear popular you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful, it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.

Relevance is judged by your content. By including the keywords you place in the metatags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.

By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you dont fully understand what you are doing.

More Traffic to Your Website:

First, the biggest benefit from link building is, of course, and increase in your website traffic. When you agree to post a reciprocal link for another website with a similar theme, you will find that both you and the other website benefit from the transaction. For instance, if visitors stop into the website you link with and are looking for websites with a similar theme, the reciprocal link provided by the website you are linking with can bring traffic into your website. Clearly, the more links you have with various websites the better as it gets your website out there and noticed. In fact, you will find that as long as other websites exist you can benefit from reciprocal linking and traffic will be directed to your site from the links you have established.

A Higher Search Engine Ranking for Your Website:

Search engines determine the popularity of your site based on a number of factors, including how many links are directed to your website. The more links pointing to your website on the web, the higher your search engine ranking is. Thus, it really pays to establish a link building system in which you can create reciprocal links to other websites that share commonalities with your website as, not only do you improve your website traffic, but you also improve your search engine ranking.

An Increase in the Informative Nature of Your Website

If you are creating a website that you want to be informative for viewers, then you will definitely want to add links to your site. Adding links to your site suggests your familiarity with the other websites on the Internet that address the same topics as you do. Plus, for those individuals that are interested in your website and dont know where to look for similar websites, you afford them the convenience of easily finding such sitesa convenience that the visitor is sure to remember.

Linking Increases the Credibility of Your Website

If you apply and successfully place reciprocal links to other websites, the credibility of your site immediately increases. Why? Due to the fact that other, reputable websites are linking to you, your sites credibility increases because visitors realize that other webmasters deem you a credible source on the Internet. Finally, credibility goes a long way in many Internet communitiespeople will begin to revere you as an expert and you will be able to reap the rewards afforded to you through your increased popularity and web traffic.

Establish Connections within the Internet Community

By engaging in Link building, you can increase the number of people you reach. Link building, in and of itself, is a form of free advertisingfor every link you establish; you establish the possibility of reaching a new web audience. In essence, the more people you reach, the more traffic you are able to draw to your website. Plus, while you are meeting new people with similar interests, you can become a serious member of the Internet community. Finally, in becoming a member of the Internet community, you will also increase your credibility.

Suggest an Affiliation with other Websites

Even if you are not affiliated with a website, if such websites decide to link to you, you have created the suggestion that you are affiliated with such sites. Visitors will find that credible websites have supplied links to your website and they will believe that you have some kind of affiliation with the site linking to youan illusion yes, but a powerful one indeedone that increases your credibility on the Internet, as well as your ability to be recognized.

Submitting a site to relevant directories can help you get that link building campaign underway. There is no time like the present to get your link campaign startedthe sooner you start establishing links from other sites, the sooner you can reap all the benefits from link building.

It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.

For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules.

So knowing this how do we get ahead of the game?

Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on?

For me I will take the later…. and this is how it’s done…

We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible…. here is a list

domain name >> the name itself, length of registration past and future
domain hosting >> good hosting network. different ip range for mininets/virtual real estate
meta tags >> title, keywords, description
on page >> keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames
visitor usability >> fast loading, good content, good navigation, search equipped, site map
html >> w3c compliant
directories >> dmoz & yahoo, local, industry specific, large generic
linking >> inbound links, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range

I’m sure there are a few others that I could add to this list however on the whole currently this is it.

If you include all of these items into building your next web page and sites, no matter how the SE’s decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.

Like anything else, high search engine ranking is not rocket science! You just have to know the rules and then do the work.

Start with one keyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase…..

And if you want a huge head start, there’s some great info out on fast Manchester SEO ranking.

Happy rankings….

Search for link partners by key words. Exchange links with other websites within your Niche Market.

-For example, if your site is about web design, you will want to exchange links with other web designers, web templates and resources related to the web

-Likewise, if your website is related to Toys, you’ll want to exchange links with sites that target your market. Keywords such as: toys, dolls, games, children, kids, parents.

-Keywords that you would use to promote your site will provide you with a good indication of sites you should exchange links with.

Select a key Link Text

-Your link text is generally your title. You want to select a few key words and focus on that as your title. As above, if your website is about web design, you will want to pick a few keywords and always use that in your link exchanges. A good suggestion if we are following our first example above would be: Web Design – yourdomain.com

–Do not use all caps in your title
–Do not use excessive punctuation in your title
–Do not use excessive keywords in your title

Be consistent. When you are adding your domain name, utilize the complete domain: http://www.example.com ( always include the www )

-http://example.com and http://www.example.com are different. If you want to make each exchange count, promote ONE format only.

Select a solid description

-Do not fill descriptions with keywords. This most likely will get your site rejected from being posted on most reciprocal link exchanges

-The majority of link exchange scripts have a limit of 255 characters. It’s a good idea to keep it short and sweet, but also include a few key words. If we’re continuing with the example above, a sample description we’d use is:

–A professional, affordable, website design firm specializing in Leeds SEO design, e-commerce and scripting solutions.

Keep a Spreadsheet

-Depending on the link exchange software you are using, you may have to keep tabs on the exchanges you initiate with a spreadsheet. Make a note of the URL you have visited and the date that you requested the exchange. When you receive the conformation email of approval, add in the URL where your link was posted. If you are using an online script to maintain your reciprocal links, you can enter in the reciprocal link in that database as well. If your link was denied, feel free to remove their link from your website. After all, it’s a reciprocal link exchange only if both parties exchange links

When visiting sites for link exchange, ensure there is a link from the main page to their directory. If you cannot easily find their reciprocal link directory, you can bet the search engine can’t find it either. Look for links that read:

-Links
-Link Exchange
-Link Exchange Partners
-Link Partners
-Link to Us
-Add your Link
-Resources
-Other Sites

Ensure their link exchange software of your reciprocal link partner is Search Engine Friendly. This is the ONLY way that your exchange will count!

-You can validate outgoing links as a spider sees it by using a Search Engine Simulator. Visit one of your partner’s directory pages, and cut and paste the URL into the search engine simulator, submit it and it will show you how many outbound links there are on that page. Looking into it you’ll be amazed at how many scripts available do not provide you with proper back link credit.

Validating True Reciprocal Link Exchange Partners, is the key to make each back link count!

The Search Engine Optimization (Liverpool SEO) industry is currently one of the most spectacular and dynamic entities that dominate the online economy, and the truth is that every web owner should keep an eye open for the trends that characterize Liverpool SEO.

Reciprocal linking is and always has been one of the top web promotion methods.

The idea behind reciprocal links is simple: one webmaster places a link to a different website and, in return, that website also places a link back. This helps both websites as visitors from one will also go to the other and vice versa.

However, there are bigger stakes here the search engines rank websites on several factors, but one of the most important concerns the number and quality of back links of your website. If you get hundreds of links from established websites that are also related to the topic of your own website, chances are your search engine placement will be excellent.

Pleasing the three main search engines

The power of reciprocal links is huge, as it is one of the most effective ways to get Google, Yahoo and MSN to favor your site. While you know, as a webmaster, that high quality content and good linking are the best keys to long lasting success, chances are you dont like to spend hours and hours carrying out manual link exchanges.

This is why there are tens of thousands of amazing websites out there that are barely known by a few people their webmasters are simply overwhelmed by the idea of exchanging the necessary number of links to rank high on Google, Yahoo and MSN.

While there is no set number of links that you need in order to have your pages displayed in the top 10 results, you will most likely need hundreds or thousands of links.

Automating the process

In order to address the needs of webmasters who would love to promote their websites but simply dont have the time or energy to carry out hundreds of manual link exchanges, many web entrepreneurs have designed automated link exchange software and websites.

One of the most popular and innovative ways of dealing with link exchanges is through automated directories. Not only will these link exchange directories facilitate the link exchange process by offering other webmasters a fast and easy way to performing the exchange, but they also offer excellent link management systems. A great linking directory you may want to consider is:

o http://www.MyLinkMachine.com

Veteran Internet marketers will tell you that keeping track of active and broken links is almost as important as acquiring them in the first place, so the tools that come with such directories are real time savers. The automated link directory approach has several other benefits, such as the fact that you can categorize the reciprocal links, offering a better structure for both link partners and website visitors.

When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let’s say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (Liverpool SEO) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

When webmasters exchange links, a lot of them care too much about pagerank of partner’s website. Yes, you are right — link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let’s answer this important question: What is easier — get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.

Let’s look at another factors used by search engines to determine the value of back links. You have probably heard terms “one-way” and “reciprocal” links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn’t link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:

1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don’t renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair Liverpool SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don’t forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.

There are two main solutions for this goal:
– Finding links on our own, not spending money.
– Buying text links (backlinks).

1. Finding links on our own, not spending money

*Methods in this solution include:
– Find relevant, quality websites and request for link exchanges.
– Submit to quality directories.
– Submit testimonials on websites where you have purchased any services or products.
– Write articles or posts to submit to other websites, blogs, press and forums.

*Pros in this solution:
– No money.
– Robust, stationary links.
– Accepted by search engines.

*Cons in this solution:
– More time and efforts.
– Two-way links (reciprocal links).
– Difficult to determine the time to achieve goal.

*References for this solution:
– Link Exchange programs: linkalizer.com, linkmarket.net, freelinkcentral.com
– Automatic link exchange programs: belinked.info, onewaytextlinks.com, build-reciprocal-links.com, linkdash.com
– Quality Directories: businesspages.org, a2z-free.com, alphabiz.org
– Article Directories: goarticles.com, articlealley.com, article99.com, ezinearticles.com

*Tips:
– You can find more sites for link exchange from studying your competitors' link popularity. Use search engines to perform this check, the keyword in many cases is: link:your_competitor_url.
– When visiting some directories, pay attention to Directory category. You may find the others directories there. For example, in Directory category of businesspages.org, you can find some other good Australian directories.

*Estimated time: 2 months

2. Buying text links

*Methods in this solution include:
– Buy text links (backlinks) directly from sites (in case they don't accept link exchanges)
– Buy text links from text link brokers.
– Buy text links from link auction sites.
– Pay fee to be included in big, quality directories (Yahoo, Overture, LookSmart…)

*Pros in this solution:
– Less time and efforts to get links.
– One-way links (better than reciprocal links)

*Cons in this solution
– Money. We must pay fee every month (or year) for some links.
– Buying text links (many in the same time) from text link brokers isn't encouraged by search engines. They can penalize us.
– Some links are volatile (not permanent).

*References for this solution:
– Advertising on sites: iwebtool.com/pagerank_checker (PR5 – $10.00 per month)
– Text link brokers: textlinkbrokers.com (5 Permanent Links PR0 PR4: $175 /month), textlinkpopularity.com (10 Links from PR 3 Pages: $150 – Pay only once for permanent links – no recurring charges)
– Link auction sites: linkadage.com
– Big, quality directories: Yahoo! Directory (1 link – $299/year – your site will be reviewed first)

*Tips:
– When buying links from brokers, be sure that you can preview the pages in which your link will be included. Besides the PageRank, there are other factors to take into consideration such as: relevant links in this page, how many links in that page, whether your link is static, …

*Estimated time: 1 week (some directories need more time to review our request)

3. Conclusion:
It seems that the goal of 50 backlinks with PageRank greater than 2 for new websites is not an easy one. Improving link popularity is a long, patient but obligatory process. It's up to you to decide which solution is better or the combination of these two ones.

To get the needed targeted traffic in search engines such as Google, you need your blog, and your post to prominently show in the top ten search engine results. There are also tools to determine the rank of every keyword in key phrase to be used in the titles and first paragraph of the post to be able to get high ranking.

There are two factors affecting search engine ranking of a blog on-page and off-page optimization. The former means that you have to make use of high ranking keywords to be used on your post (meaning putting it in the title or the first paragraph of the text) and off-page optimization which is getting quality back links pointing to your blog and its pages.

To on-page optimize your blog, as what I stated in my earlier posts:

* Keywords – it is what the search engine look for in your title tag and the content of your post when someone type it in the search engine. When you search on a particular phrase, the title or the content of the web page with the exact phrase you have searched for will be the first to be shown on search engine results.

* On page relevancy – since Google has tweaked its algorithms on title tags, it now requires that your page/posts should have relevancy to your title in a particular keyword your choose. It simply means that your title has a particular keyword that is being search and some of it is also found in your posts.

For off-page optimization:

* Get a lot of one way links – since link-exchange and reciprocal links no longer works and it will only clutter your site template Google looks at it with a frown. But one-way links is the best way to get page rank they said but I said since page rank does not contribute much in the search engine ranking, links to your posts from other sites with a particular keyword.

It means that many sites links to your blog with a particular keyword your blog page located on your title post and on the body post itself your blog page will show higher on search engine results.

Let us say your blog post is about niche fishing, and there are thousand of links pointing to your page from the anchor text niche fishing your page will be put on the top list of the search engine when someone look for the term. But dont jump on creating links like this yet.

Search engine looks at the thousand of links going to a blog especially if its new as a link spam, and your effort will be wasted.

* One way links with the right anchor text (ex. niche fishing) pointing to your post from other sites. Links should come from variety of locations (let us say forums with different ip address, social networking sites that are not owned by just one owner (know what I mean).

* Do not overuse the keyword or same anchor text in your link building effort. Just one keyword pointing to your blog post will trigger search engine suspicion.

* Creating links to your blog should be done minimally at leas 8-10 links a day will be enough in order for your blog post not to be put in the Google Sandbox.

Getting back link is easy but requires a lot of effort. You can manually submit your own created articles or rehash content from private label articles to article directories.

Here are some of the article directories that you can submit your articles:

Articledashboard.com
GoArticles.com
Ezinearticles.com
Isnare.com
ArticleHub.com
ArticleCity.com

Or you can use a software called Article Submitter that I use in submitting articles to 300+ article directories manually or automatically.

If you have problems creating content, I suggest you grab PLR articles, and rewrite it using Article Content Spinner or other article rewriting softwares to avoid duplicate content issue.

Join forums. Look for forums that allow user signature. Use title of your blog and its link as your sig file. Be active in forums and post or reply to posts. Read the rules however in posting so that you will not get banned.

You can also avail of the Forum Assistant Pro in handling various forums on your account.

Minor methods but highly popular is leaving comments on other blogs. You can use as your username your blog title in posting comments. However, you should be posting comments that are fitted on the posts or else your comments will be considered spam by the blog owner.

Thats my simple tips in optimizing your blog using search engine optimization. Watch out for more tips on making money blogging.