Lets examine an example: a local moving company decided to optimize its website. It knows (or assumes that it does) that the most popular keywords for their type of business are movers and moving. At a first glance, looks like everythings fine: the keywords seem to be relevant, and should produce good results. However, there are two mistakes made here.

The first one is keyword relevancy. Whats the use for our local moving company of people that are looking for movers or moving in Denver, CO, Boston, MA or New York, NY, if they are located and offering services in and around San Francisco only?

Another mistake is keyword effectiveness. Itll take much more time and effort to get top rankings for such popular and competitive general keywords as moving and movers than to get same results for something more specific and relevant, such as movers San Francisco or moving San Francisco. Not only are these keywords more likely to convert visitors to buyers, but also its a much easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most important particles in search engine optimization world are keywords. In fact, theres nothing complicated about them, if one remembers three things about keywords: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK based company that offers an irreplaceable search engine marketing service tool: keyword research and analysis. It helps to find and pick keywords that are both relevant and competitive. Relevant mean that the keywords are related to your website, and that these are the words people are typing in Google, Yahoo or MSN in order to find your kind of business. Another important factor in determining a good keyword is its effectiveness. Lets say we have a keyword movers which has a record of appearing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This means that this keywords effectiveness index is 1009/15400000=0.066. This index shows that the keyword is far too competitive and youll probably end up somewhere in the middle of Googles search results if you try to optimize your webpage for this particular keyword. A rule of thumb is to find keywords that are quite popular and at the same time have fewer webpages competing for them. A good keyword is considered to have an effectiveness index of over 100, although anything in between 10 and 100 can be targeted as well.

Needless to say, without having the right keywords that are both relevant and competitive its impossible to succeed in any search engine optimization campaign. Without knowing your niche words, youll probably end up competing against web sites with thousands of inbound links optimized by search engine optimization gurus and will be lost in millions of search results no one will even ever find out you exist. On the other hand, all it takes to get your web traffic from 0 to couple hundreds a day might be something as simple and cost-effective as Wordtracker.

What IS the goal of search engine optimization?

The goal of search engine optimization is to bring new customers to your web site. Liverpool SEO is about being found by the right people. It’s about matching a prospect with the right offer. It is as simple as that.

What is NOT the goal of search engine optimization?

Liverpool SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by webmasters and web designers. Most people try to get as many high search engine rankings as possible, AND for as many keywords as possible. That is not only a lot of work, it is also a complete waste of time.

It is not important that your web site is listed for a lot of keywords. It is important that your web site is listed for the right keywords, and that your web site then turns visitors into buyers. Without achieving this you will not be successful.

How can YOU improve your search engine optimization results?

1.Create convincing web pages

That really is a very important step. If you do not have web pages that appeal to your target group, then do not bother with trying to get visitors.

Your web pages must be designed so that your visitors become buyers.

2.You must also first create trust, and convince your visitors by making your web pages easy to use.

3.Find the right keywords

You must find the keywords that work best for you, and for your website. Build a keyword lists that is related to your business. There are many Free Keyword Generators that can help you with finding the right keywords for you.

Yahoo offer one here:

http://inventory.overture.com

4.You can then use the keywords that you find in a pay per click (PPC) campaign on say Google’s Adwords, or with Yahoo’s Overture. What this will do is give you a quick way of testing your new keywords. It is also important that you then track these keywords with a conversion tracking tool, which will tell you which keywords lead to sales, and which keywords are just a waste of both time and money.

5.Optimize your web pages for these keywords

Once you know the keywords that lead to conversions, (sales) you should then set about optimizing your web pages for these keywords. While PPC allows you to quickly test keywords, and you can see the results within only a few days, optimizing your web pages allows you to get targeted visitors, WITHOUT you having to pay for them.

Search engine optimization can lead to great results if you concentrate on the right goals. Search engine optimization is about improving your business. It is not about getting as much traffic as possible. Focus on your target group, and on keywords that work best for you. You will save a lot of work while at the same time increasing your profits.

Here are some of the most important factors that the search engines use in determining your rankings:

1. Web Site Content

Content on your site is one of the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly. It’s not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.

It’s also important that you don’t try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines.

2. Link Popularity

Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website’s rankings.

Here are some of the best ways to get inbound links:

* Articles – Writing and submitting articles to website’s and article directories is a very good way to get inbound links.

* Content – Not only will adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmaster’s will want to link to your site because it is valuable to them and their own visitors.

* Directories – Submitting your site to online directories will help you gain inbound links.

* Blogs – Start a blog that you update frequently with information related to your website’s niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.

* Link Exchanges – Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links.

When trying to increase your link popularity remember that the more inbound links you get the better, but quality is always better than quantity. Stay away from low quality sites, FFA’s, and sites unrelated to yours.

The next things that should be considered when doing Birmingham SEO for your web site are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element.

On-Site Elements:

3. Title Tag and Meta Tags

Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search.

Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords and the Meta Description…

Ideally the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords in to the title tag!

The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.

Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn’t be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here… they should only be those that are actually on the page and do not repeat any word more than 3 times.

4. Heading Tags

The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers.

5. Bold Text

Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page.

6. Alt Text

The alt tag provides alternative text when images cannot be displayed… This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the users internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.

Off-site elements:

7. Link Text

This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other web sites use to link to you. Either way, it is important. If possible the target page’s main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page’s main keywords in the link text. Links carry more weight when the text around them is relevant to the target page’s keywords and phrases.

Following the above Birmingham SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don’t try to trick them because they will eventually catch on and that could mean the end of your web site. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.

In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where Search Engine Optimization comes.

The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, exchange topical links and register in meaningful for the search engine catalogues. Every search system estimates the value and use of your document in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, Manchester SEO optimizers have to concentrate on these words or phrases.

Now that we got that out of the way, let’s address why optimization is important. For starters, who doesn’t want more business, right? I mean business is money and almost everyone I know enjoys making more money.
So, with that being said, Manchester SEO is an essential part of the online community when it comes to actually making money.

The reason I’m saying this is because the web is a vast place.
Whatever your company sells or offers as a service is more than likely offered by many others. Some of your competitors have probably already had their site optimized. My point being is that there are probably 100′s if not 1000′s of sites ahead of you in the search engines.

A professional Manchester SEO can rank your site and bring EFFECTIVE traffic your way. Let’s use an example. Let’s say you’re selling candles and you want your site to come up in Google when some one types in “candles”.

Now there is definitely some competition going on to rank for that key term, but not a whole lot. You’re competing with roughly 7 million other sites using that term. Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad.

The term “candles” was searched a total of 2,580 times over the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let’s say you rank #1 for that term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.

Assuming a candle is 5 dollars and each person only purchased ONE candle. 5×258 = $1290 Not bad right? The hard part is done. That’s getting people to your site. Now all you have to do is sit back, relax, and watch sales increase. The possibilities are endless!

Too often, companies ignore search optimization or shelve requests for it simply because senior management does not understand it well enough to provide the necessary leadership and support. And if top management does not view it as priority, marketing and sales people are disinclined to pursue it. They will apply traditional, accepted tactics, shying away from one of the most efficient, measurable ways to get in front of prospects.

Too often executives focus on the technical aspects of Birmingham SEO and lose sight of the more important strategic aspects. Meta tags, spiders, hits and visits dont mean much to company stakeholders and shareholders. Resultsin terms of better leads and more of themdo.

Here are a few questions every CMO should ask (and be able to answer):

What do we want our web visitors to do?
Whether your desired response is a demo request or a completed inquiry form, management should know and agree upon this primary action and communicate it to all stakeholders. You may have a few different actions that you wish to track.

How many search visitors per month actually do what we want them to do?
Since we are only talking about Birmingham SEO in this article, we are only interested in search visitors. Knowing this number now and tracking it each month, will give you quick insight into the quality and quantity of your search traffic. Do not be surprised to learn that as much as 99 percent of this traffic is not taking the desired action. Pulling in the right traffic and converting it into bona fide leads is a never-ending challenge. Knowing how well (or poorly) youre doing in this area is a big first step.

What percentage of search visitors leave our website within 10 seconds?
This magical statistic, which I like to refer to as short visit syndrome, obviously relates to all of your web traffic. But focusing on search visitors tells us a couple of things. First, are you pulling in the right search traffic? Second, is your website doing an adequate job of hooking them or giving them what they are searching for? It is not at all uncommon for companies to spend lots of money and resources to drive search traffic, only to have the overwhelming majority leave within 10 seconds.

Which search phrases are we focusing on?
You want to come up on the search engines for the phrases that your best prospects and influencers are likely to type. Youd be surprised at how differently people actually search, compared to how your sales and marketing people think they search. This is because most searches occur in the research and investigation phases of the buying cycle. In fact, more than half of all B2B searches for purchases over $50,000 occur between two and six months before a purchase is ever made. And often, the person doing the searching may not have the technical understanding of your product or service. The key is to consider carefully how your audience searches (there are some great research tools out there) and come up with a list of approximately 20 phrases that become your companys target phrases. These are the phrases that you should measure and focus your resources on.

How often are we appearing for our target phrases?
Too often, a webmaster, marketing manager or even CMO assumes everything is up to par because the company appears at the top of Google for their company name or some extremely specific, non-competitive phrase. Its important to know how often you are coming up on Google (as well as other major engines like Yahoo and MSN) for your target phrases as a whole. While it may be more rewarding to focus on where you are coming up, it is more productive to see where you are not currently coming up, and thus missing opportunities.

How often are we appearing compared to the competition?
If its important for you to know which major tradeshows or events your competition attends and exhibits at, wouldnt it make sense to know how often your competition is being found on the search engines compared to you? After all, the Internet and search engines have become the largest, most prolific tradeshow on earth.

Tying It All Together With The Big Picture
Obviously, there are other and even more important things that a CMO would want to know about an Birmingham SEO effort– number of opportunities generated, cost per opportunity, revenue produced, etc. Many executives assume that someone is tracking this information and reporting on it. But more than likely, no one is. Beginning to capture and act upon some of the basic points in this article could be the catalyst to help measure the true effectiveness and production of your internet efforts.

All of this data should be readily available to you if your company has developed a prudent search optimization strategy and implemented some basic and widely available tools. If you are not getting this information, you are missing an increasingly important business development medium. Compared to the amount of energy and resources you are currently spending to generate new business, Birmingham SEO may be the most effective and cost-effective way to fill your pipeline.

London SEO techniques play an important role in improving the visibility of your website in search engine listings. Search Engine Optimization is defined as the process of making the contents of the website relevant for both users and search engines. In other words it’s the method of attracting search engine spiders to crawl over your website to increase its ranking for specific keywords.

To elaborate – for people to find a site through a search engine, the site requires a high SERP (Search Engine Results Position) as people rarely go to the second page of the search results. This means that when a user searches with relevant keywords or phrases, they should be able to find your website page listed on the first page of the search results. What is important in respect to search engine optimization is getting a high SERP. Many different London SEO techniques are used by London SEO companies to get high Search Engine Result Position.

Today people using the search engine optimization technique as an effective method for increasing the relevance of a particular website. Search Engine optimization is a hyper – competitive tactic which requires acute focus and an exhaustive understanding about the search engine algorithms and how the robots operate.

The commonly accepted technique in London SEO is the method of including unique phrases into the content of websites and thereby making sure the content is indexed by search engine robots. This can be done by inputting articles or other writings in the website containing your target keyword phrases for which you want your site to achieve high search engine rankings. This method is commonly accepted as the secure and cost effective method of increasing the traffic of the website.

London SEO techniques like spamdexing and black hat London SEO will harm the search engine experience of the user. Using these techniques may lead to your website being banned by search engines and should be avoided.

Another important method for increasing web traffic is to code the content of the web page with meta tags to optimize the keyword. This will enable search engines to index the web pages easily. Many other factors such as the architecture, structure, pagerank and design of the web page also contribute to your website’s successful ranking.

What is the business benefit you gain by optimizing your website using effective London SEO techniques? The answer is very simple free targeted traffic. And targeted traffic means better conversion ratios and higher ROI for your business.

The majority of online users wont venture beyond the first or second page of hits in order to find what they are looking for. Instead they will do a new search with modified keywords. Therefore it is essential that you continually work to get your website recognized among the top listings on the major search engines.

The only way you can do so is through the process of search engine optimization, commonly referred to as London SEO. This can be a very tricky area for many business owners and almost completely overwhelming if you dont take your time to follow the entire process. All of the elements of it have to be in place for London SEO efforts to be successful.

You have to carefully balance providing what the robots for the search engines want while maintaining information that your consumers will find interesting as well as understandable. There is a great deal of research that has to be done in order for London SEO to be effective. You need to find out what the most common keywords and phrases are for your product or service so that you can add them to the materials on your website.

It is important to understand that your London SEO efforts will never be completed. They will always be a work in progress due to the constant shifts in the consumer market. By adding fresh materials to your web pages the robots for them will continue to categorize your information.

The various search engines make money off the advertising that is on their pages so they have to be able to offer the newest and most relevant information for consumers. Otherwise they risk losing the consumers to other search engine sites. Therefore they are careful not to index duplicate information. This way you wont type in a keyword and get 20 hits all with the same or too similar of information to meet your needs.

Almost half of the new online businesses fail because they arent engaging in such practices and therefore they cant reach their target market. Before you launch your website or start advertising your products you need to have effective London SEO strategies in place. There are several to choose from so look for those that will work well for your type of business as well as the budget you have available.

If you arent comfortable with doing London SEO for your business you need to find someone reliable to do it for you. There are plenty of freelancers and professional businesses out there that specialize in London SEO. Dont fool yourself into thinking you can have a successful online business without making London SEO a priority.

Copywriting for search engines should be part of your search engine optimization strategy, but its challenging to say the least. Most of us are either artistic or scientific types; few are both. But thats what online copywriting is all about. Its both an art and a science, and thats what gets most people on the wrong track.

In a nutshell, good web site copy needs to be rich, keyword-specific and topic-based. Many inexperienced web developers simply use brochures for their web site copy. Dont let them talk you into it! Search engines most likely wont find your web site if you do.

The optimal web site page size is around 2 MS Word pages. If you have more copy than that, consider splitting it into two or more. If you find youve got more than one topic on a page, split it into two or more.

If youre like me, your first instinct is to sit down and start plunking away at your keyboard and get as many of your thoughts out as quickly as possible.

And thats fine for your basic outline, but thats about as far as itll get you. Thats the artistic side. And it just might be the wrong side to start with. Ive learned over the years that, contrary to my instinct, starting with the scientific is actually easier and faster.

So, where do you start?

The first thing I do is find the right keywords to base my copywriting on, and theres a relatively simple way to figure out which keywords to use. Open your favorite spreadsheet program (I use MS excel), and head four columns with:

Keyword&nbsp&nbsp #Searched&nbsp&nbsp#Returned&nbsp&nbspRatio

Then, find a good keyword suggestion tool. Wordtracker has one and so does Overture, and both have free trials. There are also several others out there to use.

Tip: Keyword suggestion tools suggest more keywords and phrases for your search terms.

So, what youre going to do is brainstorm some keywords and phrases for your product or service, enter them in the keyword column, and find out how often its searched for in your keyword suggestion tool.

Next go to a search engine and search for the phrase in quotations to find your competition for that word or phrase. And then figure out the ratio of #searched to #returned. What youre looking for is a low number of returns for a highly searched word or phrase, or a relatively low ratio.

Tip: Keyword phrases often work better than keywords alone.

You want brainstorm a hundred or more words and phrases, and choose two to four to use in your web site copy. And as the saying goes, two heads are better than one so ask your family, friends and neighbors for input if you can.

Try a general keyword and start there. Youll find a general keyword will be searched a lot, but youll also find theres too much competition in most cases, so your ratio is too high. Then try different spellings, misspellings and more specific phrases. Youre looking for two to four target words or phrases per page.

For example bodybuilding has a ratio over 4,000, but body building is under 3,000. To get more specific, try targeting women. Body building woman has a ratio of around 500.

Once weve found our target phrases, we can start writing our web site content. But where do we put our targeted keywords and phrases?

Search engines look in specific places to try to determine your web sites theme, yet theyre all slightly different as to exactly where they look and relative importance of each placing.

Nearly all search engines use page title as one of the most important, so try to make sure your page title uses at least one targeted phrase, or better yet, two. Our example title could be Body Building Supplements How to Build Muscle Company Name for example. That uses two of our target phrases and our company name. Or we could substitute the protein shake name for the company name.

Some search engines use meta tags, others do not, so I generally include meta tags for the search engines that do.

Heading tags are next in importance, ranging in importance from H1 and down. If you recall, in our last newsletter, we mentioned that headings are also high on your list for catching clients interest, so h1 heading tags carry lots of weight for both. One thing to watch for is cute headings, which can work for clients, but wont work for search engines. To make the search engines happy, you need to include your keywords in your headings.

The last thing to be aware of for search engine copywriting is keyword density and placement. Again, each search engines seems to want something a little different, but youre pretty safe if you have keywords near the beginning, middle and end of your copy. Youre looking for keyword density balance though because too many and your site is seen as spam by the search engines, while too few mean your web site theme isnt clear enough to be found by your target audience.

So, now you have your keywords and you can start writing, right? Well, you can, but unless you keep a few points in mind, your copywriting wont be as effective as youd like it to be. But thats the subject for another article.

When you own a web business you have to be aware that a strong web presence and high brand respect means higher sales and increased profits. But if your website ranks beyond the top twenty positions in the search engine listings you have a small hope of getting people to check out your site. No matter how good your products are and how exciting and stunning your pages are, you wont still be able to get the required traffic.

There are essentially three ways for a customer to get to your site. First is for the customer to type your website address. The only problem with this is that people have to actually know your web address in order to use it. The second way is for people to link to your site from other website. Again, the problem with this is that the other sites must grant you permission to post a link on their site. The third method is for a customer to find your site through a search engine. And this is how you plunge into the world of search engine optimization.

Consider this situation: if you get a visitor to your site from a search engine, chances are the person is interested in your products. Although there are instances that some high school kid happen to stumble on your site because he was writing an essay on candle making. Just the same there is a possibility that he also wants to buy candles from you. You just simply have to convert this visit into a sale.

When it comes to online marketing, search engine optimization is the key to obtaining visitors at very little cost. To increase your websites traffic, it should rank within the top positions in the results of the major search engines. You also have to make sure that your site keeps its ranking over along period of time.

However, search engines consider dozens of aspects to rank sites. For instance, Google says they have more than a hundred standards in their ranking system. Basically, the search engine has to be convinced that your site contains the information that the browser is looking for. For this purpose you need a lot of keyword rich content. If you have lots of articles with information on candles but you have not used the keyword candles often enough, you may lose the battle. Apart from keywords, you can boost your search engine rankings by using links on your site. This convinces the search engine that yours is an important site therefore more likely to have useful information.

Search engine optimization is, thus, one of the important marketing tools available today. So what are you waiting for? Work on those rankings to get the customer that you need. Remember that for every second that you waste you could be losing out on those all-important visitors that could translate into customers for your business.