Almost daily, I see a report about a company or individuals who is trying to fool Google through Bristol SEO. When are they going to learn that you just cant fool Google? Why would you even want to try it, with when you risk being banned from the biggest search engine in the world? Many people seem to try just because they wonder if it could ever be done. As a general rule of thumb: it can’t!

There are some instances in which people think that they have tricked google. They believe that something that they have done has rocketed their site to the top of Google’s listings and they truly believe that they have managed to “stick it to the man.” Nine times out of ten when this happens they either performed an Bristol SEO procedure that Google allows or even endorses or they just happened to fill Google’s criteria better than other sites in their category without even realizing it.

Once in a while someone will actually come up with a way to fool Goggle. They will be enjoy a nice high spot on google’s listings for maybe even several months, but then the end comes for these proud sites. As soon as Goggle notices that it has been cheated, these sites are removed from the index; sometimes permanently.

The fact is that these people dont understand the power that Goggle has. Anyone with a real interest in making money from the web should consider that getting banned from the search engines effectively removes your site from the web. They dont have to let you back in, and they dont have to give you any right to respond youre entirely at their mercy. You dont want to get in their bad books.

Aside from the fact that Goggle will remove you from its listings, there is another incentive against trying to fool Goggle. If you fool Goggle, you are fooling your clients. There is no reason to try to lure visitors onto your page expecting to get something and really giving them something else. This is a poor way to conduct business and more often than not it will chase the customer away for good.

If you want your website to be found in categories that dont apply to it, try purchasing ads on pages that are listed towards the top of the Goggle listings in these categories. You can actually increase your sites reputation in Googles eyes rather than hurting it by adding another link to your site. This is an excellent form of marketing because it allows you to reach out beyond your market simply by dishing out a few dollars a month.

Some of the most popular methods of trying to fool Google’s PageRank system are link farms and link exchanges. Link farms are basically websites that exist only to get links to specific sites counted by the search engines. Link exchanges are groups of websites that each pay a monthly fee to link to each other like link farms, only more expensive and dodgy. In both cases, the websites involved are attempting to climb the ranks of Google’s search results through the sheer quantity of links to them this is known as Googlebombing. But it doesnt always work.

Goggle knows that cheaters can ruin their search engine for the rest of us. After all, if link farms inflate the rankings of less-useful Websites, then well all start seeing worse search results. Thats why Goggle constantly updates PageRank to keep those kinds of sites away. The Page Rank formula that Goggle implements is mysterious and ever changing. This is the primary reason that Goggle cannot be fooled.

It has been found recently that Goggle is now sending out cloak bots, disobeying robots.txt to find out whether sites are cloaking serving a different page to search engines than what visitors see. These cloak bots are controversial but seem to have some positive effects on the Googles results.

Unethical methods make it difficult for people who are trying to do Bristol SEO the proper way, which is one of the reasons why it needs to be monitored so carefully. If people stopped trying to find ways to manipulate the system, it would be much easier to keep up with whats going on.

As you may already know, Goggle publishes a list of guidelines suggesting legitimate ways to improve a site’s ranking, by making it more accessible and better. One of the tips is to make pages for users and not for search engines. Youd do well to listen to their advice.

Meanwhile, for completeness of information, here below some links related to previous articles in reverse chronological order:
- July 2007, Google, penalized or floating website?
- March 2007, Google: from dancer to surfer

But when started these fluctuations?

The first events were recorded at the end of February 2007 and completed by the 20th March, 2007. The second wave began in the last days of June 2007 and seems not to have arrested yet.
Let see point by point what connect websites victim of this particular swinging condition in search results of the Californian search engine.

How to understand if a website is in floating step?

1) Unfortunately, the easiest way, is the most “painful”, in fact just look at the chart path from the site visits by our software collection of statistics web. In fact, this chart will be easy to focus all sine waves that the site has passed. For example, if we take this example:

In fact, here we can see the behaviour of visitors (then the Google access “unfortunately”) over the past 5 months, with a down of the site initially for 1 day, lifts the next day, down to about 3 months, the up for 15 days and the phase fluctuation continues that characterizes daily this site.
From this chart, you can also see and quantify the frequency sine wave, long since up to a week before the PageRank export, but now closer in a few days.
2) the pages of the site is properly indexed in Google, to check do a search on site:nomesito.com

3) the site is not penalized. To check do use some small query listed in that other post (Understand if a site is penalized on Google)

4) the site is no longer present in the top positions of Google (first 2 pages) in the searches for keywords before fluctuation brought traffic to the site. Usually the site for these keywords is about 10-30 results of the first results omitted in the final page (around 950th position)

5) Not all keywords are vanished, but only those secondary and the long-tail (long tail, which means the combination / extension of multiple keywords for example, the long-tail “Rome hotels” can be “hotel in Rome near the station and a vista of the Coliseum”).

6) The site for historical keywords or major ones does not seem to suffer “penalties” in SERP (search results) if not by some “natural” lowering of any position (maximum 5 or 6 positions). This allows the site to have a reduction of traffic generated by Google equal to 90% and not 100%.

7) The fluctuation is not made with regard to the site nor to the page, but precisely for each keywords. Indeed it is possible that a different page for keywords present in a natural way or fluctuation..

What is shown in SERP instead of the site?

Through a somewhat comparisons and analysis with colleagues and friends of the web, I can say that usually instead of “downgraded” sites are proposed search results rather unique, in addition to sites that “merit” in the engine ranking:
- List directory containing the backlink to the site in fluctuation (although this appears to be inserted in the directory)
- Sites SPAM (spam engine, sites that use black-hat techniques, etc.)
- Sites with duplicate contents
- Sites without valid content and concerned for the end user (for example, an e-commerce site that has similar materials but does not have those)

What kind of sites have been affected?

Unlike previous fluctuations associated with new sites with little popularity and low TRUST, the fluctuation of the end of June struck several very authoritative sites with hundreds of backlink, contents valid both at Bristol SEO level and users.

Moreover, it seems not to be no association between the nature of the affected sites. Indeed were downgraded websites:
- E-commerce
- Showcase / Institutional
- With / without Adsense
- From industrial to adult content
- Etc..

When you have these fluctuations?

The fate has it that the beginning or the end of fluctuations coincide with the PageRank export/update. Much more difficult is to find the link between these two actions carried out “simultaneously” by Google.

Why these sites suffer such penalties?

Hard to say, but what I can say is that the idea of cleaning SERP is no longer reliable, given that times are too long and would not guarantee a good service to the end user.

Probably this is the fluctuations due to inclusion/activation of new algorithms that Google tests and try again and re-evaluate the results obtained from the SERP.

But how can a website resolve this situation?

My suggestion is always the same, continue the promotion of the site as if nothing had (I know it is difficult but now there are not immediate remedies) trying to create original content and collect spontaneous links even from sites with high TRUST (we will see later how to recognize and capture the trust of a site).

The ideal would be to became independent from Google, by creating a community always present on the site through a blog or a forum or other innovative services that provide users loyalty.

I have seen in many forums that now a days website owners are little confused regarding link building for their site. They are not very sure what link building strategies they should adopt. Not to mention Google and yahoo heavily rely on quality back links. Content optimization is always a factor but these two search engines are heavily relying on volume of links and of course quality of links. A link back from a page where there are hundreds of links would not help you much. At the time of link building most people forget about the importance of link building. A theme based link back is more powerful than 20 non relevant link backs. Some times people reject link exchange request due to lack of pr of the link page. But you should know that relevancy is more important than page rank of a link page. If you get an offer for link exchange then first check if the site is any way related to your business ? If yes then check it’s link page for (a) Number of outgoing links on that page (b) Does that link page has all kind of sites ? (c) Does that page is accessible from home page ? These 3 are must.

We often get questions that our site is new, no one wants to exchange link with us. Yes it’s a big problem for any webmaster. But think if you propose a link from some of your other websites to the webmaster then he’ll certainly exchange link with you. But what if you don’t have any other site, then how you can do one way link building ? Many Bristol SEO companies, including us provide this kind of service at very reasonable rate, you can hire those companies. Let’s get back to the topic. There are thousands of sites for any category of sites you have. If you start gathering a list of relevant sites through search engine you’ll get bogus data/ search results after you cross page 20 or more. So it’s not a solution to gather sites from search engines. You should follow your competitors link backs and then approach relevant ones for link request. How you’ll find link backs list of your competitors ? it’s very simple just use linkdomain:www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort relevant ones for your site and then email those sites such a way that they should feel interested to your proposal. You should know here that One way links are many times more effective than reciprocal link building. So if you have other relevant site then you can use that site to propose a link exchange to your relevant sites. If you don’t have any other site to propose link back then you can always use directory submission, Blog submission join forums to get some links to your domain.

Hard problem what anybody face at the time of link exchange if you don’t have page rank on your proposed link page. 80% link requests get trashed because of “no pr” or “low pr’. After directory submission, Blog submission wait for next Google PR update. You’ll surely get pr 3-4 if you have 100-150 link backs. Now when you have good Pr then start link building for your site. If you are going to propose a well established site be sure you linked back the site first. Otherwise they may reject your proposal. The process I’m discussing here is actually 3 way – for your site A you are proposing a link back to site B from your site C. So this is 3 way link building. This kind of link building is hard to get detected by search engines because they can’t find a clue. But remember you should host your site C on a different server with different ip. For this different server and ip factor search engines can’t detect the link.

But here is a big question – is it completely valueless if we do reciprocal link building ? NO it’s not. reciprocal link building has value but not as one way. Search engines now understand that both sites have mutually agree to show each others link to gain link popularity. But in case of one way it can’t trace a link back. That’s why it gives more value to those one way links. Why one way links are important ? Think of a situation : can you ask Google.com or yahoo.com to place your link on their home page ? No, if you even do they’ll not place your link. But many web sites place a link of google/ yahoo/ msn on their page. That creates the one way link for those domains. They are doing nothing to get a link back. When a site continues to get more and more one way links then search engines also start to think that the domain must be important so other sites are linking back. I would suggest you do mixture of everything. 1) Do one way link building 2) submit your site to free and paid directories 3) Make your own Blog and submit it to Blog directories 4) Use article submission.

This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.

This is great news for you because it means you can save a ton of money on your bids.

You dont need to be listed first in Google! There is often a significant gap between the first and second or third position bids for Google pay-per-click ads. This is where you save. Let others pay the top dollar to be listed firstor even second or third. By stretching you advertising dollar this way you will not only save money on your pay-per-click bill but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!

Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. Youll save a lot of money this way.

Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad on a regular basis, it means what they are doing is workingso you should study what they are doing.

Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.

Hardly anyone will buy a product the first time they go to the website. Follow-up is vital to converting your pay-per-click traffic. If you dont capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send people directly to the product page, you are losing hundreds and probably thousands of dollars every year. Capturing contact information is not difficult and can make the difference between success and failure of your overall Internet business.

A few days after publishing, I received a ‘please help’ email from Loren, a small business owner. Her website is all about glass art (http://www.headchangearts.com ), and she wanted some clarification on some of the points I made in my previous article. Loren’s questions were good ones, and the answers important, so I thought I’d publish them.

Q: We have a site for glass art. From your article, I gather that if I create an articles page with free reprint articles (written by other people) containing ‘glass art’ type keywords, I’ll get higher search rankings for those keywords? Is that correct? If so, what page comes up in the rankings? The article itself or my Home page? Also, if the article is being used by other webmasters, won’t the search results also include their version of the article?

A: In answer to your first question, yes, having an articles page with keyword rich free reprint articles generally has the effect of increasing your ranking. Google thinks highly of sites with a lot of helpful content, but it all comes down to whether other webmasters do as well. If your site contains heaps of helpful content about glass art, other webmasters in the glass art field (be they suppliers, distributors, or competitors) will be inclined to link to you simply because that link implies (to their customers) an association with you. That association boosts their credibility because you’re obviously an authority in the field. It also may help their own search engine ranking a little as Google will then see them as part of an expert, credible community of sites (although the benefits of this for the linking site are minimal and arguable). So, in a roundabout way, I’m saying that yes, article-based content can help your ranking, but only if it increases the likelihood that other related sites will link to yours.

As to the question of which page (the article itself or your home page) displays in search results, that really depends on which page has the most links to it*. If you have an article which is just THE BEST source of info in the industry, and everyone’s linking to it, that page will display in the search results. This is good because people who click on this result are interested specifically in the content of the article. So when your website displays, they get the information they want, and they’ll be pleased. And assuming your navigation is clear and easy to use, it is likely they’ll at least visit your home page.

And finally, yes, if other sites have published the same article, they may display in the results alongside you. The same is true of the original author’s website. But it’s important to remember that, generally, the site with the highest PR will rank highest in the results, and it’s this site that most users will visit. You just need to work hard to make sure that’s you! For an example of how this works, do a search for a very specific term related to the article of mine which you’ve obviously read. Search Google worldwide for “Google’s love affair with content” (including the quotes). You’ll notice that the no.1 result is actually a page on EzineArticles.com which contains my article. The page on my site (DivineWrite.com) containing the article only ranks no.2. This is because EzineArticles.com has a higher PR than DivineWrite.com, and overall, the keywords are considered more relevant to the rest of the content on their site than they are to mine. Obviously, this means that a good article can display several times in the same search results, but that’s ok – it simply adds to the perceived authority of the article and the sites containing it.

* Above I say that the page that displays in the results will be the one with the most links to it. There are some complicating factors here. For instance, the text in a link plays a big part in how effective that link is. A link to your site that says “Click here” or “check this site out”, won’t do you as much good as a link which says “Glass Art sales” or “glass art creator”. So if lots of people are linking to the page containing the article, but the text in their links is generic, then that page may not rank as highly as a page with fewer – more keyword rich – links pointing to it. Of course, this assumes that both pages are equally well optimized for search engines and for the same keyword phrases.

I know that the above is a very specific question and the answer is full of ifs and buts, but hopefully this exchange will answer a few questions for a few people.

Happy reprinting!

There are many webmasters who are looking into ways to increase traffic and on how to obtain a higher page rank for their websites. I myself have many websites which I am always looking to promote.

PPC

Pay per click is where you agree to pay a certain amount of money when people click on an advert that you have created. Programs such as adwords from the search engine Google allow you to place an advert on the right hand side of their search results. Which position you are placed in depends on how much you are willing to spend per click, it is like a kind of auction. Be careful not to spend more on the adverts than you are likely to receive in income. This can be very popular especially if your website is fairly new and is low down in the natural search results.

Paid text adverts

Paid text adverts is another way of attracting additional visitors to your website and it also has the potential of increasing your Google page rank. If the advert is on a high ranking page, this may well on its own lead you to moving up a level in your page rank. If the page is a high traffic page, part of this traffic could well be redirected to your website. I personally would only ever consider paying for a text advert on a website which was related to my own and which had a page rank of five or six.

Writing articles

I believe that the best way of promoting your website is by writing articles like the one you are reading. People reading the articles are potential visitors to your website, as you are able to include a link to your website in the article. Other webmasters are able to use the articles on their websites which creates you a one way backward link. Google are more likely to increase your page rank if you have a large number of backward links, especially one way links.

Link exchange program

As I have just stated, it is vitally important to spend time building up the number of backward links your website has. Joining a link exchange program can seriously reduce your workload, and people have told me that linkmetro is quite good.

I must also note that not all search engines determine your ranking the same and to state that would be a lie but this article will definitely help you increase your
chances at success.

By now, we should all know what meta tags are for and how to implement them. Ex. Title Tag, Description Tag, and the famous Key Word Tag. (If you don’t know, search “creating meta tags” in www.google.com)

Back to ExactSeek, if you haven’t already submitted your site, submit it here: http://www.exactseek.com/add.html

It doesn’t cost you a thing but MAKE SURE that you already have quality meta tags in place within your site.

ExactSeek has a unique search engine ranking tool that they invite everyone to use! This is what this article is all about.

That’s right, unlike so many search engines that don’t want you to check your ranking, ExactSeek even gives you the necessary tools to improve your ranking and keep improving your ranking results.

Before you go, there are two things you’ll want to remember. 1) There are two tools available within the page I am about to give you. (left) Ranking Checker, (right) re-submitting your web site.

You’ll want to pay attention to the submission on the left in order to check your ranking. Simply enter your web site url and a key phrase that you would want your web site to be listed in.

Also, ExactSeek has provided you with a better explanation on what they look for within your meta tags. I would suggest you also read this 1st. http://www.exactseek.com/srank2.html

You should also remember that by adding a “Search” box to your site and keeping within the minimum daily requirements, ExactSeek guarantees you top 100 placements. This might be a route you might want to take for yourself, you can do so here: http://www.exactseek.com/add_priority.html

SEARCH ENGINE RANKING TOOL:

http://www.exactseek.com/srank.html

Use this tool to determine the rank that you’re current meta tags get you. If you’re not satisfied with your rank, simply tweak the meta tags within your site and re-submit your site to be crawled again (revised within ExactSeek).

Don’t forget that you can also log into ExactSeek with your user name & password they send you. By login in, they give you the option of manually changing the title and description of your sites listing whenever you want.

I hope that you have much success within ExactSeek and that you improve your meta tags with the tools available to you.

More Traffic to Your Website:

First, the biggest benefit from link building is, of course, and increase in your website traffic. When you agree to post a reciprocal link for another website with a similar theme, you will find that both you and the other website benefit from the transaction. For instance, if visitors stop into the website you link with and are looking for websites with a similar theme, the reciprocal link provided by the website you are linking with can bring traffic into your website. Clearly, the more links you have with various websites the better as it gets your website out there and noticed. In fact, you will find that as long as other websites exist you can benefit from reciprocal linking and traffic will be directed to your site from the links you have established.

A Higher Search Engine Ranking for Your Website:

Search engines determine the popularity of your site based on a number of factors, including how many links are directed to your website. The more links pointing to your website on the web, the higher your search engine ranking is. Thus, it really pays to establish a link building system in which you can create reciprocal links to other websites that share commonalities with your website as, not only do you improve your website traffic, but you also improve your search engine ranking.

An Increase in the Informative Nature of Your Website

If you are creating a website that you want to be informative for viewers, then you will definitely want to add links to your site. Adding links to your site suggests your familiarity with the other websites on the Internet that address the same topics as you do. Plus, for those individuals that are interested in your website and dont know where to look for similar websites, you afford them the convenience of easily finding such sitesa convenience that the visitor is sure to remember.

Linking Increases the Credibility of Your Website

If you apply and successfully place reciprocal links to other websites, the credibility of your site immediately increases. Why? Due to the fact that other, reputable websites are linking to you, your sites credibility increases because visitors realize that other webmasters deem you a credible source on the Internet. Finally, credibility goes a long way in many Internet communitiespeople will begin to revere you as an expert and you will be able to reap the rewards afforded to you through your increased popularity and web traffic.

Establish Connections within the Internet Community

By engaging in Link building, you can increase the number of people you reach. Link building, in and of itself, is a form of free advertisingfor every link you establish; you establish the possibility of reaching a new web audience. In essence, the more people you reach, the more traffic you are able to draw to your website. Plus, while you are meeting new people with similar interests, you can become a serious member of the Internet community. Finally, in becoming a member of the Internet community, you will also increase your credibility.

Suggest an Affiliation with other Websites

Even if you are not affiliated with a website, if such websites decide to link to you, you have created the suggestion that you are affiliated with such sites. Visitors will find that credible websites have supplied links to your website and they will believe that you have some kind of affiliation with the site linking to youan illusion yes, but a powerful one indeedone that increases your credibility on the Internet, as well as your ability to be recognized.

Submitting a site to relevant directories can help you get that link building campaign underway. There is no time like the present to get your link campaign startedthe sooner you start establishing links from other sites, the sooner you can reap all the benefits from link building.

1) Keyword tag A keyword tag is for keywords, but not for any keywords. You cant just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don’t write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.

2) Abstract tag It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.

3) Description Tag The whole point behind this tag is to describe what the page is about. Keywords related to the page should be implemented as well. The limit on words should be 20 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.

4) Title tag This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the page is about. Don’t put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.

5) Content- If you notice, I have been commenting on relevancy to the page, not your overall site. Each page has its own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesnt have these terms, how will you be found? You wont. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about Liverpool SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an Liverpool SEO professional.

Once your new web site is up and it is open to the public, it is vital to begin formulating a promotion tactic. The apparent objective is to catch the attention of as many visitors as you be able to. One of the finest ways to do this is by using a “Linking Campaign”.

A lot of non-reciprocal inbound links tells a search engine that your site contains valuable information, so you need to get those, but how do you do that?

Let’s say you have one more additional site with some pages already indexed in the search engines. Instead of promoting the new site that you want to rank high by placing a text link to it on all of the pages on the other site (which may be looks at as spam by many Manchester SEO experts), using a non-reciprocal link exchange network like LinksDealing.com, you can get hundreds of text links to your desired promoted URL with the anchor text of your choice from quality sites spread all over the Internet, which is something good for your link promotion efforts.

LinksDealing is an automatic system that enables you to promote sites by almost instantly receiving many text links pointing to your promoted URLs. The text links are placed on quality sites, most of which are related to the same theme group as your promoted site, and these text links to your promoted site stay on those sites for a lengthy time.

How does it work? When you signup as a member of the LinksDealing network, you contribute areas of text link placement on your other site’s pages; these sites are named Donor Sites. You also specify another list of URLs that you wish to promote using the LinksDealing network; these URLs are named as Promoted URLs. The Promoted URLs in turn get text links from other members’ donor sites’ pages.

The more donor sites you contribute to the Links Dealing network, the more text links from other members’ donor sites’ pages you get to your promoted URLs, thereby increasing the number of visitors to your promoted URLs and their search engines results pages placements for your desired keyword.

Promoting your site and getting new incoming links to it should not be hard work, Visit http://www.LinksDealing.com to find out how to instantaneously receive many non reciprocal links to your website without the hassle of engaging in link exchange activity all day long.