Almost everyone knows that when a person wants to know something on the Internet they turn to search engines like MSN, and Google to find what they are looking for. This makes it very important for web site owners to know how to get their web sites ranked well on search engines, so that the people doing the searching can find their web site.

The first thing you should know is that the job of a search engine is to bring up the web page, that is most relevant to the search.

Search Engine Optimization isn’t rocket science!

The job of the web site owner is to make their web site more relevant than other sites. The other job they need to do is make sure the web site gets submitted to search engines. Do those two things and you are getting some attention well needed from the search engines, the reward is free targeted traffic.

I wrote an my first article titled “The plug-in Profit Home Business Review.” Now I didn’t know too much about writing articles at the time so this happened to be dumb luck. After a few weeks I did a search to find that my article got placed on the first pages of MSN, GOOGLE and Yahoo, when I searched for “plug-in profit site”( E-Commerce business). Surprised to see that the article was ranked higher than hundreds of thousands of possible sites, I looked into the reason for my article’s great success.

When you read the article you’ll see that the article is extremely related to the plug-in profit home business site. The title after all was called “The Plug-in Profit Home Business Review.” The content is all about the program and mentions the name of the program several times. To sum things up this is what made my article step in front of my competitors.

I soon applied my new found knowledge into my own web site. I built my web site around the keyword, “plug-in Profit site. I made the title of my home page “plug-in profit home business site” Now days you will see somewhere on the first pages of the search engines internet5kincome.com when a search for “plug-in profit” is done. You may even find my first article hanging around. This proves that content is still king when it comes to search engines! I will also add the title helps out a great deal too!

In my efforts I made a mistake on my web page, I created a link titled :”Can taking on-line serveys really make you money? Click here to find out”.

Notice the misspelled word serveys. While the rest of the world spells surveys with a “U”. I spelled this one word with an “E”.

I am embarrassed to say it, but that mistake placed my site on page 1 when a person searched for “on-line serveys” this winning mistake brought a surprising number of free traffic.

I am amazed at how many people spell surveys with an “E”! (The mistake has been corrected, but it is something you should know!)

When experimenting with search engine optimization, or Bristol SEO for short. Track your web site’s performance with a tracking service. I use opentracker.net for my web site’s tracking. This service will show you where all your visitors come from.

If a visitor was referred by a search engine, obviously the visitor did a search. The tracker will tell you what keyword the visitor searched for. That keyword is something you should know, so that you can build on it, to bring in even more traffic. You may be surprised at what you find out from the web site tracker. I was surprised that so many people spelled surveys wrong, but I would have never found out if it wasn’t for the web site tracker.

Experimenting with Bristol SEO is well worth the time. Set your sites on what people are searching for, and build your web site around those keywords, and you might find your web site on the first page.

Understand that not all search engines will rank your web site the same, try different search engines to see where your site shows up. MSN.com is one of my favorite engines to use because this site indexes web pages more often than others. This will help you to see if your experiments work a little faster that using the other top named search engines.

I hope to see your web site on the first page of the search engines real soon.

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What led, at the time, to what many would have said were very rash moves? After all, reciprocal linking was still being expounded, by all and sundry, as an essential way to get a good ranking, and the software tools were being actively marketed still. Search engine positioning software was still being heavily marketed and is still today; keyword density was a buzz term being branded around as if it were an essential science to be practised by all good Bristol SEO conscious webmasters.

What I did was to go back to marketing basics. I had received my marketing training back in the 1980’s and had practical marketing experience with my own business from the mid 1990’s. I was not born into internet marketing alone, so could still see outside the blinkers and the hype.

A very basic but important aspect of marketing is to know your market place. When it comes to search engine rankings, then clearly a major part of that market was the major search engines, Google, Yahoo and MSN, with Google being the clear leader then, and a year later today.

I started to think 18 months ago that as far as reciprocal linking went, it was becoming a spammers’ zone. Surely, I argued with myself, Google did not really want to rank a web site highly just because the web master had the tools and the time to chase around getting reciprocal links? It just did not make sense. And the same was true of buying links. Why should a web site rank highly because they have splashed out on buying links?

What Google, and the others, really wanted was to rank the best web sites for a particular search term, and it seemed only a matter of time before they sniffed out and extinguished the abuses such as blatantly artificial link building, Blog spam, scraping and extreme Bristol SEO’ing.

A year ago, I started two new web sites without any real thought of Bristol SEO. As a writer, I was happy to try to provide what search engines wanted: original content on what people were searching for. While I did provide title and description tags, everything else was just written on a go with the flow basis. The keyword phrase for any page would come out in the natural flow. I could just write to my heart’s content without using any tools checking keyword density.

The first of those new web sites 13 months ago was in the self improvement niche, which is highly competitive. I was expecting to be Sandboxed by Google because of that, and so it proved. But I just kept plugging away, sticking to my no-Bristol SEO principle. Of course, none of us outside Google knows for sure if there is such a thing as a sandbox, but there is undoubtedly a waiting time before a new site is thrown fully into the ranking melting pot.

In the self improvement case, the last Google update saw my site emerge from the sandbox after about 12 months. So, at last, I was able see whether my no Bristol SEO approach was to yield any positive results. Thankfully, a few high rankings were immediately apparent, including a few #1 positions. On one of those terms, Yahoo followed a few weeks later to the #1 position, while the site was #2 (now 1) at MSN.

Now, this is early days for that particular site, and there is much to do to get more high rankings. However, I am confident that Bristol SEO is infinitely more simple than some experts, especially those selling ranking tools, tend to have you believe.

Since I started that particular site, I have only made one major change, and that is convert all my web sites to CSS. Providing a content rich site that is easy to crawl for search engine robots is the most important aspect of the new, simplified Bristol SEO. In fact, following Google’s advice to webmasters is about all you need to do, and that is free.

Of course, those with software products to peddle will argue that I could do even better with their software. But if Google decides to blacklist that software as a manipulating tool, then all my hard work could be undone. So I will leave the others to chase shadows with ranking software, and just enjoy writing content. After all, that is what basic marketing told me to do.

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