Too often, companies ignore search optimization or shelve requests for it simply because senior management does not understand it well enough to provide the necessary leadership and support. And if top management does not view it as priority, marketing and sales people are disinclined to pursue it. They will apply traditional, accepted tactics, shying away from one of the most efficient, measurable ways to get in front of prospects.

Too often executives focus on the technical aspects of Birmingham SEO and lose sight of the more important strategic aspects. Meta tags, spiders, hits and visits dont mean much to company stakeholders and shareholders. Resultsin terms of better leads and more of themdo.

Here are a few questions every CMO should ask (and be able to answer):

What do we want our web visitors to do?
Whether your desired response is a demo request or a completed inquiry form, management should know and agree upon this primary action and communicate it to all stakeholders. You may have a few different actions that you wish to track.

How many search visitors per month actually do what we want them to do?
Since we are only talking about Birmingham SEO in this article, we are only interested in search visitors. Knowing this number now and tracking it each month, will give you quick insight into the quality and quantity of your search traffic. Do not be surprised to learn that as much as 99 percent of this traffic is not taking the desired action. Pulling in the right traffic and converting it into bona fide leads is a never-ending challenge. Knowing how well (or poorly) youre doing in this area is a big first step.

What percentage of search visitors leave our website within 10 seconds?
This magical statistic, which I like to refer to as short visit syndrome, obviously relates to all of your web traffic. But focusing on search visitors tells us a couple of things. First, are you pulling in the right search traffic? Second, is your website doing an adequate job of hooking them or giving them what they are searching for? It is not at all uncommon for companies to spend lots of money and resources to drive search traffic, only to have the overwhelming majority leave within 10 seconds.

Which search phrases are we focusing on?
You want to come up on the search engines for the phrases that your best prospects and influencers are likely to type. Youd be surprised at how differently people actually search, compared to how your sales and marketing people think they search. This is because most searches occur in the research and investigation phases of the buying cycle. In fact, more than half of all B2B searches for purchases over $50,000 occur between two and six months before a purchase is ever made. And often, the person doing the searching may not have the technical understanding of your product or service. The key is to consider carefully how your audience searches (there are some great research tools out there) and come up with a list of approximately 20 phrases that become your companys target phrases. These are the phrases that you should measure and focus your resources on.

How often are we appearing for our target phrases?
Too often, a webmaster, marketing manager or even CMO assumes everything is up to par because the company appears at the top of Google for their company name or some extremely specific, non-competitive phrase. Its important to know how often you are coming up on Google (as well as other major engines like Yahoo and MSN) for your target phrases as a whole. While it may be more rewarding to focus on where you are coming up, it is more productive to see where you are not currently coming up, and thus missing opportunities.

How often are we appearing compared to the competition?
If its important for you to know which major tradeshows or events your competition attends and exhibits at, wouldnt it make sense to know how often your competition is being found on the search engines compared to you? After all, the Internet and search engines have become the largest, most prolific tradeshow on earth.

Tying It All Together With The Big Picture
Obviously, there are other and even more important things that a CMO would want to know about an Birmingham SEO effort– number of opportunities generated, cost per opportunity, revenue produced, etc. Many executives assume that someone is tracking this information and reporting on it. But more than likely, no one is. Beginning to capture and act upon some of the basic points in this article could be the catalyst to help measure the true effectiveness and production of your internet efforts.

All of this data should be readily available to you if your company has developed a prudent search optimization strategy and implemented some basic and widely available tools. If you are not getting this information, you are missing an increasingly important business development medium. Compared to the amount of energy and resources you are currently spending to generate new business, Birmingham SEO may be the most effective and cost-effective way to fill your pipeline.

Sites have different goals for search optimization. Some sites search for all kinds of traffic. A Bristol SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

The importance of having a high rank for an advertiser’s site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.

2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site’s design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful Bristol SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.

London SEO stands for search engine optimization and if you have a website that is selling services, then this is what you want for your website. You want your website to appear at the top of engine results pages whenever someone types in a specific keyword, London SEO web site promotions can help you get there. Studies prove that being at the top of search engine pages get a much better return on their investment compared to traditional forms of advertising. It is said by others that London SEO web site promotion is the only fool proof method’ to guaranteed the top 10 placement on the page. Search engines use two types of listings, those that are paid for, usually by sponsored links, the other is organic. Organic search engines listings are those that appear down the middle of the page. Spider-driven search engines such as Google, Yahoo and MSN use robots or crawlers to score websites across the Internet. Robots will spider or crawl over each site and keep a tally of pages based on how pertinent they are. Your website placement within any spider driven search engine comes from many variables such as link popularity, density and frequency of keywords in page content, HTML code, site themeing along with more things that are too many to count here. You want your website positioned well among the major search engines and a London SEO web site promotion can do this for you.

The two most influential London SEO web site promotion factors you can use to help your website are Link Popularity and Page Content. Link Popularity: Google’s database currently has about 4 million pages making it the most popular spider-driven search engine on the Internet today. When Google spiders the Web, it finds sites by traveling through links and the more sites that link to you, the more important these search engines believe your content to be. So your focus should be on getting as many important sites that you can to link to your site, and the more hits your site get, the more sales you can make, if that is what your website is about. There are many ways to do this: exchange links with business partners and industry related sites, submit to online directories, or participate in Link Building . Page Content: The search engine spiders only spider through text and will use the content on your site to determine what your site is all about and this will help decide how popular your site will be ranked for specific keyword phrases when someone types them into a search engine. This is why keyword research is so important to obtaining top search engine placement. In order to get the top spot in search results, your going to need to know how many people are looking for your keyword phrases and also to see what kind of competition you are facing while trying to get a top spot in the search results. A London SEO web site promotion may be the best thing that can happen to your website, so why wouldn’t you want it?

Sheffield SEO is a technique with the help of which a site attains a position in search engine. Depending on how well the website is optimized and marketed will decide its position in Search Engines. The higher the position, the better. Higher position will ensure higher traffic to the site, more visitors, means more sales.

Optimizing is done with the help of key phrases. Key phrases are what people generally type in Search box while searching for a particular topic.

Freezing upon key phrase requires a major effort on the part of Search Engine Optimizer. He has to decide this on the basis of the briefings from his client for whom he is designing and optimizing the website.

Search engine optimization can be learnt online from various sites dedicated to it. These sites give you free access and lessons about Sheffield SEO. Sheffield SEO can be learnt by anybody provided one is willing to have the patience to learn it. Sheffield SEO doesn’t require any formal educational background.

Sheffield SEO is a very lucrative profession by itself. If you get the hang of nuances related to Sheffield SEO and develop a genuine intrest while building your own site, you can become a SE Optimizer.

Sheffield SEO is a time taking and intricate process but it can be learnt. ALso Sheffield SEO is an ongoing process. You have to apply the Sheffield SEO techniques on a contineous basis. “Optimize Once And Forget It Forever” is not how its done. There are many sub-topics in Sheffield SEO all of which one by one have to be mastered and applied in various combinations to achieve the desired result.

Thus we can conclude that Sheffield SEO is the heart of any business website. A healthy heart will lead to a problem free prosperous life. So will a well optimized website be. A profitable venture.

When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.

In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.

Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.

In order to make your website appear popular you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful, it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.

Relevance is judged by your content. By including the keywords you place in the metatags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.

By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you dont fully understand what you are doing.

Professional Bristol SEO

Profession Search Engine Optimization (Bristol SEO) is more than simply understanding the goal of a website. The real Bristol SEO Professional, or real ‘Search Engine Optimizer’, will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

Bristol SEO professionals ask the all important question … Who is the “target audience” or the “target market” … and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (Bristol SEO) involves:

-Optimizing every page’s page titles, meta tags, attributes, anchor text and more. – Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites). – Content is king … and paramount to good optimization.

- Search engine friendly GUI navigation (internal linking strategy). – A must have ‘inbound link’ building strategy (external links coming in).

The professional Bristol SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page Bristol SEO, as well as a fully comprehensive link strategy.

Professional Bristol SEO Company

Any Professional Bristol SEO worth hiring understands that effective Bristol SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the Bristol SEO professional is Google. Here’s Google’s tips on things to look for in an Bristol SEO company:

- Be wary of Bristol SEO firms that send you email out of the blue. – No one can guarantee a #1 ranking on Google. – Be careful if a company is secretive or won’t clearly explain what they intend to do. – You should never have to link to an Bristol SEO. – Some Bristol SEOs may try to sell you the ability to type keywords directly into the browser address bar. – Choose wisely. – Be sure to understand where the money goes. – Talk to many Bristol SEOs, and ask other Bristol SEOs if they would recommend the firm you’re considering. – Make sure you’re protected legally.

- Professional Bristol SEO Strategy and Conversion

The truly Professional Bristol SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional Bristol SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting … is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that’s why a real Bristol SEO professional who is on top of the trends, can be worth gold to the success of your business.

Do you want to learn more about search engine optimization, website marketing, read informational articles on the search industry, and learn how to achieve good search engine position and ranking? Visit our Website Development, Website Marketing Articles and Tutorials pages at http://www.wildwolf.ws and http://wild-wolf.com today.

Q: Why are search engines important to me?

A: 85% of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2% of US users don’t go to page 2 of search results. 42% of users click on the no.1 result. For the under-40 age-group, the Internet will become the most used media in the next 2-3 years.

Q: How do search engines decide on their rankings?

A: IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines.
Search engines identify relevant content for their search results by sending out spiders or robots which crawl (analyze) your site and index (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engines search results.

Q: Can’t I just pay for a high ranking?

A: No. The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a short-lived search engine.

Most search engines these days return two types of results whenever you click Search:

Natural/Organic The real search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled Sponsored Links, and normally take up a smaller portion of the window.

Q: How do I get a high ranking?

A: There are four main steps:
Step 1 – Use the right words on your website
Step 2 – Get lots of relevant sites to link to yours
Step 3 – Use the right words in those links
Step 4 – Have lots of content on your site & add more regularly

Q: What is search engine optimization (Birmingham SEO)?

A: Search Engine Optimization (Birmingham SEO) is the art of creating a website which is search engine-friendly. This means:
using the right words in your copy
using the right words in your HTML code
structuring your site properly
designing your site properly

For more information on these 4 elements, download our free ‘Birmingham SEO Secrets’ eBook from divinewrite.com/Birmingham SEOsecrets.htm.

Many people use Birmingham SEO to also describe the other ingredient in a high ranking, ‘Link Popularity’.

Q: What is link popularity?

A: Think of the search engines as a big election. All the websites in the world are candidates. The links to your website are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking. Link popularity is all about how many links you have, and how you can get more.
Links to your site tell the search engines how important your site is. They assume that if its important enough for a lot of other sites to link to, its important enough for them to display at the top of the rankings. Links are the single most important factor in ranking. Generally speaking, the more links you have to your site from other sites, the better your ranking.

Q: Are some links better than others?

A: Yes! The ideal kind of links are those that:
come from relevant sites (sites which use the same keywords);
come from important sites (have a high ranking);
include your keyword as part of the visible link text;
include varying link text (not the same link text each time); and
come from a page that links to few other sites.

When a search engine sees a link which satisfies most or all of these conditions, it says, Hey, this site must be credible and important, because others in the same industry are pointing to it.

Q: How do I get lots of links back to my site?

A: There are many possible ways to generate links. Some are dubious (like auto-generation software, and sites set up by webmasters simply to host links to their other sites) and I wont be discussing them here. Others, like those discussed below, are legitimate.
Add your site to DMOZ & Yahoo Directories (and other free directories)
Check where your competitors links are coming from
Article PR – Write and submit articles for Internet publication
Swap links
Partner websites
Pay for links

For more information on these methods, download our free ‘Birmingham SEO Secrets’ eBook from divinewrite.com/Birmingham SEOsecrets.htm.

Q: What do you think is the best way to get lots of links?

A: Article PR. Write helpful articles and let other webmasters publish them for free in exchange for a link in the byline. With article PR, you don’t have to pay for the link, you determine the content of the page containing the link, you determine the link text, and the link is more or less permanent. A single article can be reprinted hundreds of times, and each time is another link back to your site!
For more information, read divinewrite.com/Birmingham SEOarticles.htm or visit ArticlePR.com.

Q: How do I write a good article PR piece?

A: See divinewrite.com/Birmingham SEOarticles.htm.

Q: How do I get a high ranking using free reprint content?

A: See divinewrite.com/Top_Ranking_Free.htm.

Q: How long does it take to get a high search engine ranking?

A: A long time! Its impossible to say how much time youll need to spend generating links, but you can be sure itll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then, youll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Q: What is the Google Sandbox, and is it real?

A: The Google Sandbox theory suggest that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

There is a lot of anecdotal evidence supporting the theory, but there is also a lot discounting it. No one has categorically proven its existence.

Q: What is the Google Dampening Link Filter, and is it real?

A: The Google Dampening Link Filter theory suggests that if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

There is a lot of anecdotal evidence supporting the theory, but there is also a lot discounting it. No one has categorically proven its existence.

Q: What Birmingham SEO companies should I be wary of?

A: Be wary of Birmingham SEO companies that promise or guarantee results in a given timeframe, especially if they won’t expand on their methods for generating links back to your site.

Q: What tools can you recommend?

A: There are many very useful tools to help with your Birmingham SEO. The following are just selection. All tools are free unless otherwise indicated.
Backlink checker – http://www.webuildpages.com/neat-o/
Backlinks by IP address – http://www.webuildpages.com/cclass/index.php
Link Popularity Tool – http://www.marketleap.com/publinkpop/
Number of links required to rank – http://www.iblcheck.com/
Google Alert – http://www.google.com/alerts?hl=en
Google Sitemaps – http://www.google.com/webmasters/sitemaps
Google Sitemap Generator – http://johannesmueller.com/gs/
Google Toolbar – http://toolbar.google.com/
Indexed Pages – http://www.webuildpages.com/cache/cachetoolpublic.pl
Keyword Analysis (Nichebot) – http://www.nichebot.com/
Keyword Analysis (Overture) – http://inventory.overture.com/d/searchinventory/suggestion/
Keyword Analysis (WordTracker – Paid) – http://www.wordtracker.com/
Keyword Difficulty – http://www.Birmingham SEOmoz.org/tools/keyword-difficulty-tool.php
Keyword Identifier – http://www.googlerankings.com/ultimate_Birmingham SEO_tool.php
Keyword Density Measurement (Simple) – http://www.live-keyword-analysis.com/
Keyword Density Measurement (Complex) – http://www.gorank.com/analyze.php
Plagiarized Copy Search – http://www.copyscape.com/
Traffic Rank – http://www.alexa.com/
Search Engine Rank – http://www.marketleap.com/publinkpop/
Birmingham SEO Report – http://www.urltrends.com/
Top 10 sites for a keyword by no of backlinks and age – http://www.webuildpages.com/Birmingham SEO-tools/whoischeck-bykeys.pl
Top 10 sites for a keyword – http://www.webuildpages.com/cool-Birmingham SEO-tool/
Spider Simulator – http://tools.summitmedia.co.uk/spider/

Q: I’m confused about all the terms used in Birmingham SEO, can you help?

A: See divinewrite.com/Birmingham SEO_glossary.htm.

Q: What is keyword analysis?

A: The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.
For more information, download our free ‘Birmingham SEO Secrets’ eBook from divinewrite.com/Birmingham SEOsecrets.htm.

Q: Do I need to submit my site to the search engines?

A: Theoretically, no. But I wouldn’t risk not doing it – especially as it’s free. As soon as you register your domain name, submit it to Google! Even if you havent built your site, or thought about your content, submit your domain name to Google. In fact, even if you havent fully articulated your business plan and marketing plan, submit your domain name to Google.

For more information, download our free ‘Birmingham SEO Secrets’ eBook from divinewrite.com/Birmingham SEOsecrets.htm.

Q: Should I submit my site to the search engines more than once?

A: No need. Although some of the search engines allow you to do this, there’s really no need.

Q: What are directories and should I submit my site to them?

A: Directories are websites (or web pages) which simply list lots of website and give a quick description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However, the links aren’t worth that much. Paid directories can be good if they’re relevant, but they can cost a lot in the long term, so choose wisely.

One essential directories for any website is the DMOZ Open Directory Project.

So what are the things you need to do to have a chance to rank well? As every search engine has a different algorithm (which just means a mathematical rule or procedure for solving a problem) and each algorithm has literally hundreds of inputs this may seem like an impossible question to answer. And to answer it with 100% accuracy is impossible but there are certain things that have a major effect that you must do just to stand a chance.

1. Make sure that your site is technically sound and well built with plain English page titles rather than: sessionid=4D6BE5993FFF956660C27184A2F39E81.TC30a?__frame=_top and with all non HTML code (HTML = Hypertext Markup Language and is the basic language used to write web pages) called in from separate directories.

2. Choose keywords and phrases very carefully. Keywords should be the words that customers actually use to find your site when using a search engine. Amazingly most people just ignore this basic fact and never get any research done on the subject!!! Thats like turning up to the airport with no money, no ticket and no passport and expecting to get on a plane in other words: nuts!

3. Once you know what keywords to use write a page with a relevant page title for each keyword or phrase using simple language with variations of the keyword or phrase to reach a keyword density of about 5 8% and about 500 words per page minimum with paragraphs that use tags in their sub headings. Make sure that your keyword(s) or phrase(s) appear in each of your pages’ “meta tags. Make sure that ll you photos have descriptions.

4. Find a way to build up the relevant links to your site from other sites. Search engines view inbound links as a vote for your site. Therefore, in general, the more incoming links to relevant parts of your site from relevant anchor text (the visible text in a hyperlink you click to go to another page or website) on other sites the higher your page will rank, but the linking sites must be relevant and links from disreputable sites can harm your ranking.

5. Continually add new content. Sites that continually add new content and new pages get better rankings because search engines like new relevant content. Search engines spiders or web crawlers are a program that browses the World Wide Web in a methodical, automated manner. Web crawlers create a copy of all the visited pages for later processing by a search engine that then indexes those pages to provide fast searches. Spiders are always on the lookout for fresh content.

6. Put up a site map which shows every page on the site and has a link to it. This will help the search engine robots find every page. If you are updating regularly then an XML site map for Google that pings Google about every update should be added too.

7. Make sure you have basic management information about the site how many visitors, where they go, where they leave etc. Arguably this is just as important as the site itself as it allows you to improve it based on actual results.

8. Finally build a site for people that is interesting to people. No point in being at the top of the search engines if people just refuse to stay or buy!!! People generally stay on sites that are relevant to what they are looking for at the time, are easy to navigate, easy to read and easy to buy from. Whilst they like prettily designed sites form tend to be less important than relevance and ease of use.They also like interacting via chat rooms or watching relevant movies.