The Main Benefits Of Directory Submission:
- New websites indexed by the search engines – If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do.
- One of the most important benefits of directory submission is the visibility enhancement of websites, which is why website owners employ this technique which has the potential to improve search engine rankings.
- As a result of directory submission, your website will be indexed regularly since your site will be found easily by crawlers. In other words, directory submission is directly linked to Liverpool SEO.
- Thus, the one way links provided by directory submission, which are considered more valuable than reciprocal links, will enhance your search engine rankings.
- Another benefit of directory submission is that you will be able to target several keywords rather than being limited to your website title. Therefore, you could consider traffic as another benefit of directory submission, though not as important as indexation or one way links.
- Links in a directory submission is deemed reliable by search engines because a person actually reviews the content of your site to determine its quality.

Mode Of Submission
- Manual & Auto Submission – Manual submission method is arguably a better submission mode as compared to the latter.
- However, recent research has shown that more and more cutting-edge auto submission software seems to be ready to challenge the notion that manual submission so-called a better accurate of submission method

Considerations
- Fast Submission – This is recommended for older sites or domains, which has been online for more than a year.
- Slow Submission – You can have your website submitted to web directories but, you may delay the submission process by making it to be completed in a course of few weeks, or even few months to make it look more natural in the eyes of Google and other search engines. This kind of submission is usually known as Liverpool SEO-Friendly submission

Tips For Effective Directory Submission

- Check if the directory has already been index by major search engines.
- You may also like to also note how many pages are already indexed.
- Ensure the page rank and inbound links of the directory you are submitting. Certainly a higher page rank and link popularity directory is the best.
- If you are submitting for link building, do NOT submit to directories that uses the nofollow for their site listings.
- Do not just submit your niche keywords, but also include those high volume keywords as it may provide a good source of FREE web traffic.

There are 2 ways of calculating density.
The basic method consists of measuring the number of times a keyword appears on the page as a percentage of the total word count of that page. The complex method consists of measuring keyword density of the page plus the text components in meta tags: Title, Keywords, Alt Text, Description, and Comments. Most London SEOs refer to the first method when talking about keyword density though. But, how do search engines measure keyword density? They actually use the complex method to measure it. I will explain later how to adjust to this.

Were should the keywords be used?
Diversify the density of your keywords in different areas of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other sub-headings, and in the introductory paragraphs would certainly be of benefit. Every search engine algo is different, so you must choose an average keyword density that can make your site rank well in the top ten positions in the SERPs.

The importance of keyword density.
Keyword density can be very beneficial when done right, but it can also have a very negative influence when overdone. This is known as “keyword stuffing”. When you stuff keywords in your page, this will be detected and your site will get penalized for doing so. This could go as far as getting your entire site blacklisted from a particular search engine, if you are found keyword stuffing too many times.

There is no secret keyword formula.
No matter what you may think, or read on forums or even articles by such London SEO Gurus, there is no secret formula for keyword density. There are, however, certain guidelines that need to be followed, and they are available to the public form the search engines themselves. Keywords density is one of most critical elements in London SEO, and if you can master it you get higher rankings for your site.

So what is the right keyword density?
Your keyword density must be right to improve your search engine ranking. The ideal keyword density will always help to achieve high rankings. But how much is too much? If too low, you will not get the maximum benefits, if too high your site might get flagged as spam Ok, there is no one number fits all here, but based on real case studies, the average top ranking Google site averages basic 1.9% keyword density. I wouldnt go over 2%. This is an average value, and I am talking about basic percentages here, not complex. But it translates well to their complex values.

By Utah London SEO Jose Nunez

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What led, at the time, to what many would have said were very rash moves? After all, reciprocal linking was still being expounded, by all and sundry, as an essential way to get a good ranking, and the software tools were being actively marketed still. Search engine positioning software was still being heavily marketed and is still today; keyword density was a buzz term being branded around as if it were an essential science to be practised by all good Bristol SEO conscious webmasters.

What I did was to go back to marketing basics. I had received my marketing training back in the 1980′s and had practical marketing experience with my own business from the mid 1990′s. I was not born into internet marketing alone, so could still see outside the blinkers and the hype.

A very basic but important aspect of marketing is to know your market place. When it comes to search engine rankings, then clearly a major part of that market was the major search engines, Google, Yahoo and MSN, with Google being the clear leader then, and a year later today.

I started to think 18 months ago that as far as reciprocal linking went, it was becoming a spammers’ zone. Surely, I argued with myself, Google did not really want to rank a web site highly just because the web master had the tools and the time to chase around getting reciprocal links? It just did not make sense. And the same was true of buying links. Why should a web site rank highly because they have splashed out on buying links?

What Google, and the others, really wanted was to rank the best web sites for a particular search term, and it seemed only a matter of time before they sniffed out and extinguished the abuses such as blatantly artificial link building, Blog spam, scraping and extreme Bristol SEO’ing.

A year ago, I started two new web sites without any real thought of Bristol SEO. As a writer, I was happy to try to provide what search engines wanted: original content on what people were searching for. While I did provide title and description tags, everything else was just written on a go with the flow basis. The keyword phrase for any page would come out in the natural flow. I could just write to my heart’s content without using any tools checking keyword density.

The first of those new web sites 13 months ago was in the self improvement niche, which is highly competitive. I was expecting to be Sandboxed by Google because of that, and so it proved. But I just kept plugging away, sticking to my no-Bristol SEO principle. Of course, none of us outside Google knows for sure if there is such a thing as a sandbox, but there is undoubtedly a waiting time before a new site is thrown fully into the ranking melting pot.

In the self improvement case, the last Google update saw my site emerge from the sandbox after about 12 months. So, at last, I was able see whether my no Bristol SEO approach was to yield any positive results. Thankfully, a few high rankings were immediately apparent, including a few #1 positions. On one of those terms, Yahoo followed a few weeks later to the #1 position, while the site was #2 (now 1) at MSN.

Now, this is early days for that particular site, and there is much to do to get more high rankings. However, I am confident that Bristol SEO is infinitely more simple than some experts, especially those selling ranking tools, tend to have you believe.

Since I started that particular site, I have only made one major change, and that is convert all my web sites to CSS. Providing a content rich site that is easy to crawl for search engine robots is the most important aspect of the new, simplified Bristol SEO. In fact, following Google’s advice to webmasters is about all you need to do, and that is free.

Of course, those with software products to peddle will argue that I could do even better with their software. But if Google decides to blacklist that software as a manipulating tool, then all my hard work could be undone. So I will leave the others to chase shadows with ranking software, and just enjoy writing content. After all, that is what basic marketing told me to do.