[1] You can decide what you need to change in your site.
[2] You will able to know how visitors coming on your site
[3] You will Calculate your ROI if you are advertising with any PPC sites
[4] You will be able to know Path of visitors and most preferred path of
visitors.
[5] You will decide which Keywords can work better for you and drive more
targeted traffic for your site
[6] You will be able to know Percentage of visitors country wise
[7] You will be able to know top referral links
[8] You will know page load per visitors and Visitor to sales ratio and may
improve it by changing appropriate changes in your site. changes in
Title, Description etc..
[9] Most popular pages.
[10] According to feature of every tools you will analyze like Size of file loaded in a day, no of Error pages etc..

How to analyze traffic?

There are various tools available for traffic analysis. various services like
Stacounter,google-analytics,webstats4u,ritecounter etc…available for free
to analyze your traffic

[1]Stacounter:-http://www.statcounter.com/

Stacounter is one of the most popular counter. it is invisible! its alexa traffic rank is 122 this itself shows how popular it is. the service is totally free if your page load per month is 3,00,000 other vise you have to improve log size, initially its log size is 100 and you can upgrade your logsize..

[2]Webstats4u:- http://www.webstats4u.com/

webstats4u is another popular counter but it is not invisible. everyone can view your stats. however they have added some nice features recently.

[3]Google-analytics:-www.google.com/analytics/
recently Google launched its site tracking service named google-analytics.it is really nice service and free. I have no more experience but people says it is really nice accept its low speed! you have to first register your site with them using your Google account. then you have to paste a code on pages you want to alalyze.there are certain limitation for placing codes like you have to place the code immediately after the metatags and before Body!. Then it will analyze your traffic. it is in Beta(Launched in Last December)

Rite counter:-ritecounter.com/
i have little experience with ritecounter.but I sometime shows
weird results. Some visits can’t track.however they provide large log size.this is biggest binifit for this site

There are other lots of Site tracking services. you can choose.

Webalizer:-
you can Download it from-http://www.mrunix.net/webalizer/
you will be able to analyze your log file i am Happy with Their analysis. they says that “over 10,000 records can be processed in one second, through webalizer Please visit their page as i shown above. you Have to create a directory and install this program(source code). Installation Guide is written on their home page.

Awstats:-
Like webalizer awstats is also a log file analyzer which you can install for your traffic analysis,There are some unique features are available which you will find only on Awstats. you can Download it from here>http://awstats.sourceforge.net/
its latest version released just on December 2005.with lots of improved features

You must first have a website before you can apply for a Google Adsense account and start profiting from Google AdSense. You are more likely to be rejected if you use a free domain, so invest in your own domain. And make sure that your website makes sense; that may sound obvious, but if you are running a website that is disorganized with random content scattered all over the place, you will not be viewed as professional and will most likely be rejected.

Once your site has been accepted, Google will give you code to paste on your site, thus enabling them to start placing ads on your site that are relevant to the content of your site. For example, if your website is about creating scrapbooks, Google might place ads on your site dealing with places to purchase scrapbook materials.

Now, what about making money? Google makes money by advertising. So, by placing ads on your site, you are helping them to advertise by providing them with a place to display their ads. Every time a visitor to your site clicks on one of the ads that Google has placed on your site, you receive a certain percent of the money. Its a win/win situation. Google AdSense allows you to view your account and earnings information at any time, and once a month you will receive a check for the amount of money you earned.

Of course, these are just the Google AdSense basics, and more detailed information can be found at www.google.com/adsense.

So, if youre dedicated to the website you operate, why not make an extra profit from it as well? Or, maybe youre looking for a way to make some extra cash on the side and are interested in a subject enough to create a website for it. Either way, consider these Google AdSense basics and check into opening a Google AdSense account of your own.

When your account is ready, you might want to have a look at some advanced eCourses to help you get the most of adsense: http://must-have-products.com/AdsenseVideos/

You must first have a website before you can apply for a Google Adsense account and start profiting from Google AdSense. You are more likely to be rejected if you use a free domain, so invest in your own domain. And make sure that your website makes sense; that may sound obvious, but if you are running a website that is disorganized with random content scattered all over the place, you will not be viewed as professional and will most likely be rejected.

Once your site has been accepted, Google will give you a code to paste on your site, thus enabling them to start placing ads on your site that are relevant to the content of your site. For example, if your website is about creating scrapbooks, Google might place ads on your site dealing with places to purchase scrapbook materials.

Now, what about making money? Google makes money by advertising. So, by placing ads on your site, you are helping them to advertise by providing them with a place to display their ads. Every time a visitor to your site clicks on one of the ads that Google has placed on your site, you receive a certain percent of the money. Its a win/win situation. Google AdSense allows you to view your account and earnings information at any time, and once a month you will receive a check for the amount of money you earned.

Of course, these are just the Google AdSense basics, and more detailed information can be found at www.google.com/adsense.

So, if youre dedicated to the website you operate, why not make an extra profit from it as well? Or, maybe youre looking for a way to make some extra cash on the side and are interested in a subject enough to create a website for it. Either way, consider these Google AdSense basics and check into opening a Google AdSense account of your own.

Before we get into it, learn more about Google Adsense here:

http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won’t cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense “link units”, we can now add what looks like a “menu system” to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a “Google link units” to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your “bread & butter”. I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don’t want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn’t want to make some extra money. However, don’t forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let’s now go onto targeting…

website content development

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like “business card specials” ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of “Adwords Site Targeting”, we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the “Competition Filter” which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don’t remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don’t want to be displayed anymore. Add these sites to your “filter list” within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info – without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000′s of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you’re getting for each website. It also allows you to work harder on those sites that aren’t up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren’t performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won’t help your visitors at all.

For more Google Adsense optimization tips, go here:

https://www.google.com/support/adsense/bin/static.py?page=tips.html

Don’t forget to read the Google Adsense Policies & Procedures:

https://www.google.com/adsense/policies

I hope this article helps you to make more money!

Search through Google and see for yourself!

Try searching for “something” in “yourcity”,”province/state” and look for a web business directory that you recognize. Once you find a directory, take a good look at the description of that particular listing (not the title). It may be a good idea to write it down. Once complete, click on the “cache” of that page within Google to highlight the content and view the web directory page.

9 out of 10 times the description of your website listing within Google is partly taken from the first line of code you have within your main body of content (excluding your header, footer, & sidebar). You will notice that this only applies for a web directory. Any personal or business related website gets indexed differently. If you take a look at the Google directory, we find the same thing: Take a look here: http://www.google.com/dirhp?hl=en

Browse to any sub-category and look at the first line of text. You will find that the title within the main body of content before anything else, is within an H1 tag.

H1 tags & H2 tags are nothing new to the development community but, there may still be many directories online that can increase their search engine rankings by changing a few things.

Here’s an example we see very often online; (I am also guilty of this)

You have just developed an impressive web directory and you are very proud of your creation. In the process of organizing your massive directory you were faced with a problem on how to allow people to browse your website and how to let search engines browse through your categories with ease. So with that in mind, you create the “alphabetical solution”.

THE ALPHABETICAL SOLUTION IS THIS:

Search Categories By Alphabetical Order:
A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W,X,Y,Z

The problem with this alphabetical solution (I am also guilty as charged) is that we tend to add this development solution to the top of our page so that our visitors and possibly search engines can find these extra categories easily. << This is probably hurting your results in many ways.

1) Your alphabetical solution is probably necessary but instead, you should add it a little lower below some more important page specific content.

2) No matter where you add your ABC’s, search engines will find them anyway.

3) You don’t want 10,000 pages to be indexed with a description that goes… abcdefg…

The Solution:

If you own a directory and you are faced with this problem, let’s get our development hats on and switch a couple of things around. Try adding the main “topic” description to the top of your main body of content and create this description within one of these tags: H1,H2,H3,H4, etc.

2nd: Once you have your main title description, try adding more related content to that specific page within “bold tags” BEFORE you add your alphabetical solution. At least this way, when search engines browse through your massive web directory, they do not leave thinking that you like singing the alphabets.

One Last Thing:

If you are seriously targeting specific local markets on the web, try adding the city, province/state, & country! Being in Canada, we are faced with many brick walls when it comes to promoting certain cities.

Perfect example of this is my home town of “Hamilton, Ontario, Canada”. If you don’t promote this city properly, you might actually be targeting people from “Hamilton, Ontario, California” ! ! ! Did you say ouch??? As you can see, this can be easily mistaken by many visitors coming to your web directory and probably won’t help your conversion rate whatsoever.

Making sure that you target the right industries and the right locations could be crucial for the success of your web directory.

I hope this article helps you out!

As soon as you register your domain name, submit it to Google!

Even if you havent built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you havent fully articulated your business plan and marketing plan, submit your domain name to Google.

Dont wait!

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.

The second reason is a recent phenomenon called Google Sandbox. Many Birmingham SEO experts believe that Google sandboxes new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

By submitting your domain name to Google as soon as you register it, youre establishing a site history even if the site has no content. By the time youve built your site, written your copy, and developed the rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.

If you wait until launch day to submit your site, youll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.

How to submit your site to Google

Dont waste money by paying someone else to submit your site to Google. Its easy!

Simply go to http://www.google.com.au/addurl.html, enter your URL (domain name) and a few comments or keywords to describe your site. Then click Submit. Thats all there is to it. You only have to do it once, and only for your top level page (i.e. Home page).

Googles robots will then crawl your website the next time theyre out and about. Of course, they dont guarantee that youll be included in their results.

IMPORTANT: As mentioned above, it takes quite a while for your site to appear in the search engines. This is partly because the search engines are big and slow especially when it comes to new sites. It will take a minimum of 6-8 weeks before your site is indexed.

How to submit your site to other search engines

There are hundreds of search engines on the Internet. Its a lucrative business, after all! But dont panic; studies suggest that the top 11 search engines account for about 90% of web traffic. In other words, if you have the top 11 covered, theres no need to submit to the rest.

Whats more, at the time of writing, most of the top 11 dont actually accept submissions. The only ones that do are Google (described above), Yahoo, and MSN. Heres a list of the available submit pages.

Yahoo http://search.yahoo.com/info/submit.html (offers free submission)
MSN http://search.msn.com/docs/submit.aspx?FORM=WSDD2 (offers free submission)
Alta Vista covered by Yahoo submission
Netscape covered by Google submission
Fast / All the Web covered by Yahoo submission
Ask Jeeves / Teoma at date of writing was not accepting new submissions
Hotbot at date of writing was not accepting new submissions
Lycos at date of writing was not accepting new submissions
AOL at date of writing was not accepting new submissions
Looksmart at date of writing was not accepting new submissions

TIP: My Birmingham SEO copywriting and advertising copywriting website http://www.divinewrite.com reached page 1 of Google.com for my primary keyword, copywriter, without a dollar being spent on search engine submission. I only ever submitted my site to the engines that offer free submission.

Do I need to submit my site to other search engines?

As a rule, no.

With an estimated 8.8 billion pages indexed (approximately 76% of the Internet), Google is number 1 when it comes to search engines. Its argued that once Google has indexed your site, the other search engines will follow. Theoretically, you dont actually need to submit your site to Google either because its always on the lookout for new content and will eventually find your site of its own accord. Google actually states, Given the large number of sites submitting URLs, it’s likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. (Google Information for Webmasters – http://www.google.com.au/webmasters/1.html#A1) Personally, I wouldnt like to take the risk.)

Having said that, it certainly doesnt hurt to submit your site to other search engines (especially if you havent developed any content for it yet).

Conclusion

You dont need to be an Birmingham SEO expert or an Birmingham SEO copywriter to submit your site to Google and the other search engines. And you dont need to pay anything to do it. You just need to do it. And if your domain name is new, you need to do it NOW!

Happy submitting!

Google… one of the Internets MOST powerful search engines recently announced a new FREE service that makes it easier for you to improve your websites coverage within Googles index through its NEW collaborative crawling system.

On the down side though, Google does not ‘Guarantee’ immediate inclusion, But, is still good news for those of you who have just finished building a website and are ready to submit to the top search engines.

So, what’s this NEW service called that Google just released?

It’s called “Google Sitemaps”.

The real cool thing about “Google Sitemaps” IS it accepts RSS(Real Simple Syndication) and Atom feeds with the .XML extension as one of the accepted formats for submitting your websites Sitemap for inclusion in Googles index.

This is just one of the four formats Google accepts and is the one that I’m going to use for the rest of this article to show you how to generate your own .XML sitemap of your website for inclusion in Google.

It’s real easy to do so don’t worry about it being to complicated.

So, with that said, lets go to Step #1.

Step #1. Sign up for “Google Sitemaps”.

This step is easy, simply follow the link provide below and sign up for a Free account. It should only take you a few minutes to do, then once your done, come back here and go to Step #2.

Go to: http://www.google.com/webmasters/sitemaps/login

Step #2. Generate your .XML sitemap.

In this step your going to generate a .XML sitemap for your website using a Free online sitemap generator.

This Free online generator will build you a sitemap up to 500 pages. If you have a larger website with thousands of webpages you’ll have to use a paid service and/or software to generate yours.

Go to: http://www.xml-sitemaps.com

Enter your required information on the form provided.

Step #3. Upload your generated .XML sitemap to your server.

Once your generated sitemap is finished(your generated .XML file should be called site.xml.gz) it’s now time to upload it to your server using your FTP(File Transfer Protocol) program.

This is very important that you do this before submitting it to Google Sitemaps for inclusion.

Step #4. Submit your NEW .XML sitemap to “Google Sitemaps”.

Now that you have generated your “Sitemap” for your website and uploaded it to your server all you have to do now is to go to “Google Sitemaps” and submit your sitemap URL.

(ex. http://www.yourdomain.com/sitemap.xml.gz)

That’s it.

Now, depending on Google, your sitemap should get downloaded within the next 24 hours, so be sure to check and see that it did and that there wasn’t any problems or errors.

Also, your going to want to be able to track your indexed webpages within the search engines, especially Google, so you can see how things are going, so I’ll leave you with one last resource that will do this for you.

Go to: http://www.uptimebot.com

All you have to do is enter your URL and click “GO”.

The results page will list the results from Google and 9 other popular search engines.

Well, there you have it… “4 Quick and EASY Steps To Getting Your Website IN Through Googles ‘Back Door’”.

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are dedicated to search engine placement 24 hours a day, 7 days a week?

Don’t fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place…

If you’ve never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There’s no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you’ve never seen these small ads within Google, go to: www.google.com

If you type in “web design” in google’s search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; “Place your ad here”. Another route is by going here: http://adwords.google.com

Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You’ll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that’s catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!
Legal Services in Ontario

http://www.legalservices.com

After that you need to predetermine the “Key Phrases” you think that your potential clients are typing in Google when it comes to your product or service.

EX. “Legal Services”.

When Google asks you to enter your key words or phrases, you might want to try entering something like this….

1. Legal Services
2. Lawyers in Ontario
3. Law Services
4. Lawyer Services
5. Lawyer Services in Ontario

Try using as many as you can think of… Google will later show you the most popular key phrases compared to the key phrases that don’t work at all.

Please Note: I am using Goggles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

Once you’ve entered your “Key Words & Phrases” now you’re going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

Ex. If someone searches “Legal Services”, you enter that you will pay a maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let’s move on a little now..

Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your “Key Words & Key Phrases” are performing with your campaign.

It might read something like this….

1. Legal Services ———- Ad was viewed 2000 times ————- Clicked on 100 times.
2. Lawyers in Ontario —– Ad was viewed 4560 times ————- Clicked on 9 times.

Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

Ex. Let’s use “Lawyer Services” again, type in that phrase in any Manchester PPC search engine and look at the top placements! It should read something like this…

5) Legal Services.com
Our firm is dedicated to helping you win your case each and every time.
Cost: $0.10

The key is to look at the cost. The cost is what “Legal Services.com” was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to at least master the Google Adword program. Goggles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!