In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where Search Engine Optimization comes.

The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, exchange topical links and register in meaningful for the search engine catalogues. Every search system estimates the value and use of your document in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, Manchester SEO optimizers have to concentrate on these words or phrases.

I have seen in many forums that now a days website owners are little confused regarding link building for their site. They are not very sure what link building strategies they should adopt. Not to mention Google and yahoo heavily rely on quality back links. Content optimization is always a factor but these two search engines are heavily relying on volume of links and of course quality of links. A link back from a page where there are hundreds of links would not help you much. At the time of link building most people forget about the importance of link building. A theme based link back is more powerful than 20 non relevant link backs. Some times people reject link exchange request due to lack of pr of the link page. But you should know that relevancy is more important than page rank of a link page. If you get an offer for link exchange then first check if the site is any way related to your business ? If yes then check it’s link page for (a) Number of outgoing links on that page (b) Does that link page has all kind of sites ? (c) Does that page is accessible from home page ? These 3 are must.

We often get questions that our site is new, no one wants to exchange link with us. Yes it’s a big problem for any webmaster. But think if you propose a link from some of your other websites to the webmaster then he’ll certainly exchange link with you. But what if you don’t have any other site, then how you can do one way link building ? Many Bristol SEO companies, including us provide this kind of service at very reasonable rate, you can hire those companies. Let’s get back to the topic. There are thousands of sites for any category of sites you have. If you start gathering a list of relevant sites through search engine you’ll get bogus data/ search results after you cross page 20 or more. So it’s not a solution to gather sites from search engines. You should follow your competitors link backs and then approach relevant ones for link request. How you’ll find link backs list of your competitors ? it’s very simple just use linkdomain:www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort relevant ones for your site and then email those sites such a way that they should feel interested to your proposal. You should know here that One way links are many times more effective than reciprocal link building. So if you have other relevant site then you can use that site to propose a link exchange to your relevant sites. If you don’t have any other site to propose link back then you can always use directory submission, Blog submission join forums to get some links to your domain.

Hard problem what anybody face at the time of link exchange if you don’t have page rank on your proposed link page. 80% link requests get trashed because of “no pr” or “low pr’. After directory submission, Blog submission wait for next Google PR update. You’ll surely get pr 3-4 if you have 100-150 link backs. Now when you have good Pr then start link building for your site. If you are going to propose a well established site be sure you linked back the site first. Otherwise they may reject your proposal. The process I’m discussing here is actually 3 way – for your site A you are proposing a link back to site B from your site C. So this is 3 way link building. This kind of link building is hard to get detected by search engines because they can’t find a clue. But remember you should host your site C on a different server with different ip. For this different server and ip factor search engines can’t detect the link.

But here is a big question – is it completely valueless if we do reciprocal link building ? NO it’s not. reciprocal link building has value but not as one way. Search engines now understand that both sites have mutually agree to show each others link to gain link popularity. But in case of one way it can’t trace a link back. That’s why it gives more value to those one way links. Why one way links are important ? Think of a situation : can you ask Google.com or yahoo.com to place your link on their home page ? No, if you even do they’ll not place your link. But many web sites place a link of google/ yahoo/ msn on their page. That creates the one way link for those domains. They are doing nothing to get a link back. When a site continues to get more and more one way links then search engines also start to think that the domain must be important so other sites are linking back. I would suggest you do mixture of everything. 1) Do one way link building 2) submit your site to free and paid directories 3) Make your own Blog and submit it to Blog directories 4) Use article submission.

The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. However there are some general principles on what is considered to be positive factors that can influence your rankings.

These factors relate mainly to the quality and quantity of incoming links to your site. Although outgoing links also play a part, they are not as important as incoming links.

Quality of Incoming Links

Quality is based on the perceived importance of the website linking to you. If the link is one way (you dont reciprocate by linking back) it carries more weight than a reciprocal link.

Another factor to consider is the relevance of the page that is linked to. Its no good having a page from a gambling site linking to a page on a health site. The more closely they match the better.

Relevance of On Topic Theme Content

Based on your sites content, the search engines determine the theme of your site and the relevance of your individual pages to your theme. This is one of the reasons why it is so important to focus on a niche topic and not go too broad.

The search engines are looking for sites that appear to be natural and not contrived to beat their algorithms. If your site has lots of incoming links but they all went to the same page, this would not appear to be natural. Similarly if lots of your links come from the same site or even the same server, this would raise alarm signals with the search engines and they could penalise your rankings.

Tip:

Do not try and fool the search engines by purchasing links from so called “link farms” or other dubious schemes. You may succeed for a short while, but the search engines will always catch you out and penalize your site heavily.

In SummaryManchester SEO is not an exact science a page could rank no 1 with Yahoo and not even be in the top 100 with Google. Similarly, a page that ranks well today could rank poorly tomorrow. Dont get too involved with trying to figure out what you are doing wrong. Stick to the basics of producing lots of good quality original content related to your niche and get as many quality incoming links as you can.

A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

This year, like many people, I wasnt able to attend. However, I wanted to keep up with the news, so I found a great source of reports and updates. I will summarize the most important sessions to the best of my ability.

In my opinion, one of the most crucial topics is Vertical Creep.

Vertical creep is when non-organic and non-paid results start occupying top spots in search results. Verticals started showing up in search results back when Altavista was popular, and since then have grown into a much more sophisticated part of the overall search engine results page. Greg Jarboe was the first to speak of vertical creep and introduced everyone to verticals.

All the engines have verticals in some form or another nowadays. Google has its famous OneBox which is generally the place immediately below the top sponsored ads but immediately above the organic results. This is where you will find news, Froogle, and image results which may match a query.

For example, I wrote a few weeks ago about how, when you searched for Olympics on Google, you were presented with video results at the top of the page. But it doesnt stop there. Do a search for New Orleans, for example, and in Google you are presented with not only news results but also map results, pushing the organic results down so that only the top 2 or 3 results are showing. Much less than the typical 4 or 5 we are used to seeing.

One of the biggest impacts of Verticals is the stretching of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold, whereas sponsoreds value is increasing because there are less organic results visible.

According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isnt as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss firm is a follow up to Google research the firm completed last year at this time.

According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby negating the impact verticals have on organic results.

This could mean a couple of things. First, as Hotchkiss suggests, Google may have trained its users. We are used to seeing the verticals (and hit bolding and inconsistently displayed sponsored results) and are therefore more accepting to the varying page changes, while Yahoo! and MSN users are less forgiving, perhaps because they feel the results displayed are less relevant. This isnt too hard to believe considering he gave an example of searching for New York Pizza on MSN and NOT getting pizza places but getting news about pizza in New York.

Personally, I too have experienced this, especially with MSN. It seems to have more of a problem determining what types of verticals are relevant to the searcher.

Bob Carilli was up next and presented a case study on how effective verticals have been for one of his clients.

Through some analysis they found that Froogle shopping results were showing up a lot for his clients competitive keyword terms, yet the Froogle listings were unoptimized.

They responded by creating a data feed for Froogle which was optimized to target these great phrases which had poor Froogle listings. As a result, his clients site quickly moved to the top of the Froogle listings for those phrases. While it is unclear, I would assume this would have translated into similar top rankings in the Google area where Froogle is displayed.

This also shows that, as search marketers, we shouldnt rely solely on Bristol SEO or PPC. There are dozens of verticals out there we could tap into if we had an open mind.

If you look at Google alone, there are opportunities in Google News (with properly optimized press releases), Froogle, as mentioned above, Google Local, Google Base, Google Video and more. Similarly, with Yahoo! and MSN there are verticals to research. Both engines also have a shopping portal, as well as news, video and local results.

In the end, verticals could become the poor mans Bristol SEO tactic. If you cant compete organically and cant pay for top sponsored, perhaps you can optimize your product feed to appear ahead of all your competitors?

The major players in the search engine world, like Google, Yahoo, Alta-vista and Lycos, all have their own systems for indexing and ranking, so what might be great for one of them, may not be so great for another. As there are millions of web pages competing for the top rankings, there are also lots of companies out there promising to make your site achieve top spot. Lets just stop and think for a minute. As with all business’s in life, you will have your reputable ones, and then you will have the opposite. Can they really achieve what they say they can? We are not doubting that there are a lot of professional companies out there who could do such that, but if you do choose to go down that road, we think you should do your research and choose carefully. There are lot of companies offering to submit web designs to thousands of search engines, but realistically, it is the major search engines you should be interested in.

So how can you get your web site in the higher rankings of the major search engines? That is the million dollar question that everyone wants to know and would like to be done yesterday. The answer is not that easy, but then again it is not impossible.

First of all, consider the field your site is competing in. Obviously the first thing you should be looking at are the sites which are ranked highly. What are they doing that you are not? Take a look at their web site. Are they graphically intense. Do they use frames and so on and so on. Viewing other sites which are top of the pile for your chosen subject will give you an indication of how the search engine indexes and ranks and what criteria it uses.

Now, lets take a look at your site. Keep in the back of your mind what you have learnt from looking at other web designs. How does your compare?

Content within your web design. Has your site sufficient content? Search engines love content. This might be hard to achieve if your web site is just a few pages and is of brochure style. Is the content on your site relevant to the overall criteria of your site?
Inbound and outbound links in your web design structure

Do you have links on your site and do other sites link to yours? Certainly Google will look at this when ranking your site. Google uses a page ranking algorithm and judges the importance of your site with the amount of inbound and outbound links. If you do not have any links, or very little, you will not achieve a high page ranking score, thus affecting your overall ranking.
Graphically intense web design?

Take a look at how you are using graphics on your site. A graphically intense web site results in longer download times and bandwidth consumption. Another downside to using graphics, especially for buttons that link to your pages and other sites, is that search engines don’t really see them. If you are going to use graphics for buttons and links, try and make sure that you use text links somewhere on your pages. That way, the search engine spiders or robots will be able to follow your sites link structure. Another good practise to adopt is to always use the alt tag for your images.
Web designing using frames

Try and avoid frames if you can as search engines do have trouble with framed pages. In our opinion, unless you are really sure of what you are doing, leave frames alone and look for an alternative way of designing web pages for your site.

Utilising meta tags in your web design

Although strictly speaking it is not a meta tag, it is certainly the most important part of your web page. The Title! Having a well written and descriptive title is crucial to search engine optimisation. Google displays a maximum of 66 characters from the Title in their search results. Try and write a title that will catch the eye of the surfer, whilst utilising keywords.

Meta keywords are used by search engine spiders or robots to index your page, so think about the audience you are trying to target. Think of words you would enter into search engines to find a site similar to the yours. Think of other combinations of words. Are you targeting the specific area in which you live? If so, make sure you put your location into the meta keywords. Have a look at the example below:

In our example, this is something which could relate to our site, so be creative and think about keywords that could tell the search engines what your site is about. Do not repeat the same words though and most importantly, ensure that these words you use as keywords, actually appear in the main body of your content. Do not put words that are not in your page content!

The meta description tag is also very important and is used by search engines to inform users what your site is all about. For example:

The text within the meta tag description will be displayed under the title in the search engine ranking, so it is important to be descriptive. We recommend that you use a maximum of 155 characters for the description of your page. A well written description is certainly 100% better than just keyword stuffing.

Although this article is not an exhaustive explanation to search engine submission and search engine optimisation, hopefully you will understand a little more of the complexities of search engines. It is no easy fte to get you web design to the top of the pile, but it is achievable. We will let you know when we achieve it for ours

You can have the best looking web site in the world promoting a fantastic product, but if your potential customers don’t know about it, you won’t get any traffic or sales. This is the single biggest problem facing all internet marketers. This is especially so for newbies who frequently get discouraged and give up their attempts to make money online.

What Is Pay per Click

This is one of the more expensive methods of generating traffic, but provides an instant stream of visitors to your site. There are a number of companies offering pay per click advertising, such as Google, Yahoo and Overture, to name but a few. The most well known is the Google Adwords program, which I will use to illustrate the principles of pay per click.

You may have noticed the ads displayed on the right hand side of Google’s search page results. Each ad is associated with a keyword phrase (e.g ladies golf clubs) and is displayed next to the search results when someone searches for those keywords.

These ads are known as contextual ads because they are displayed on pages where the content is closely related to the keywords associated with the ad.

You will also come across these ads when you visit certain websites. The same principle applies and the theme / topic of the page matches the keywords associated with the ad. In this instance, the webmaster will receive a payment from Google for displaying their ads. This program is known as Adsense.

How Does Pay Per Click work

Place your ads with Google Adwords and pay for every click that takes a visitor to your site.
The price per click is determined by the popularity of the keyword and its position in the list. Prices generally vary between a few cents and $5 but can be very much more for some keywords.

There is no fixed price for a specific keyword or the position where it’s displayed on the page. The advertiser specifies the maximum amount they are prepared to pay and then Google uses this and other information from all the other advertisers to work out the position of each ad. Exactly how this is done is outside the scope of this article and many books have been written on the subject.

You can open a free Adwords account with Google Adwords. They have very good online help screens and examples to help you set up your campaigns.

If this method appeals to you, you can at a later stage spend a lot more time specializing in the numerous strategies that have been devised to make this technique successful. In common with all advertising, the secret is to continually test and improve on the performance of your ads. The bottom line is quite simply, if you make more profit than the cost of your ads, you are on a winner. If not, stop immediately and try something else!

A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

Google’s search engine bot is automated. There are no more manual submissions put into the Google index anymore. It’s been said using their submission form could take a week to years to getting listed to not even at all. It’s bot crawls the internet looking for websites to index according to their relevancy. As it combs through your pages it looks for words that tell it how your site should be indexed and if the words it finds really are what your page is about. InBound and OutBound links need to be relevant to your page as well. If your site is not relevant, or not relevant enough, it may move on and not list you at all. So, basically, Google is at the top of the mountain and you want your site Google bot friendly.

On my first site, I thought I had done this correctly, but to this day it’s not listed in Google. After having some inspiration for anotehr website I openned a new page. I was picky with sites linking back to me and careful keeping each page slightly different in subject matter, but just enough to hit other keywords the Google bot may like when seeing if it was relevant. It was already preset with Manchester SEO as a habit so when the bot came along, everything it found through the Manchester SEO, it would find onsite. Sure enough, I was listed very, very quickly. Especially when you compare it to the zero listings of my first site in a much longer period of time.

It’s really amazing how quick the bots add you when it’s done correctly. The extra time it takes to make sure everything is just right more than makes up for the extra time it’ll take to get it listed and indexed the hard way.

Birmingham PPC or pay per click advertising is an effective way to advertise a website, a service or a product. By placing ads on search pages, you are encouraging visitors to get the information or the product they are looking for from a specific source. Like any other advertising, it only works if it is directed at the right audience, at the right time and in the right way. But, because individuals are heading to those search engines to locate specific items, you can count on hitting the right audience.

For example, if you need to search for a home based business idea, then you would head to your favorite search engine and input this. But, when you do this, the search results will come back with Birmingham PPC advertisements. You can choose to find the item you need through these ads or through the websites generated by the search. In any case, being the advertiser is effective in that you will bring in considerable amounts of visitors quickly.

To find Birmingham PPC info, look to the webs search engines. The larger the engine is, the more costly it is to use this method of advertising. Also, the keywords used also determine the cost as well. Nevertheless, it can be an excellent way to generate clicks to a website. Look to the search engine for the Birmingham PPC info you need to get started.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for Birmingham PPC and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.

$45 will get you #1 position
This is my number one pet peeve. The ads that say for $45 you can get a top page listing with Google, Msn and others. This is not a myth it is an out and out lie. It’s absolutely impossible to guarantee any rankings. All you can do is have someone optimize your pages, apply an Internet Marketing Plan to your website and hope for the best. It is also a lot more complicated then paying for your listing. If that’s the case the highest bidder would receive the highest listing.

Multiple submissions help your rank
The truth is submit your website once, if in a few months your website has not been indexed then submit it again. Chances are that your site will be indexed by Google (indexed pages are pages that a search engine has added to its list of pages it has already looked at and uses when a searcher performs a search) and Yahoo and many other search engines because the search engines want to supply as much relevant information to the searcher, therefore they need to have more indexed pages. That’s the bottom line. Also, if submitting your website to the search engines is something you are doing yourself, then think about only submitting to a few of the important ones that feed the other search engines, this cuts down the time.

It’s all about meta-tags
First I’ll explain meta-tags. They are HTML tags that can be used to define the HTML specifications a webpage follows, keywords and description of the page, etc..
The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their SERP (search engine rankings page). Meta tags are good, they definitely can’t hurt. Unfortunately they are not everything the search engine uses to determine the topic of your site or it’s ranking. There are many other key factors you need to consider. The best thing to do is not to cram 50 keywords in your meta tags. The best practice is to put one or two per page with, each page having different keywords relevant to the page. The truth is that most meta-tags aren’t particularly important and aren’t used by search engines at all. Google has already stated it ignores most meta-tags. They can be useful to show the description that comes up after your listing in the SERP.

Page Rank is God
Page Rank is definitely not God. Although, it is a good tool. As a web designer, I like to use it determine whether I would like to trade links with another website. Again, there are many things search engines use to determine rankings. Page Rank is not the only thing used to determine your placement in the SERP. There are a load of other factors that come into play. Basically Page Rank is over rated by a lot of people. For example I searched Google for “purple monkey” and the first page on the SERP had a Page Rank of 5 and the second result has a Page Rank of 5 and the term “purple monkey” was in the url. The third page had a Page Rank of 7. Therefore higher Page Ranks do not necessarily mean higher listings but, it does help.

All website designers and developers understand search engines.
The answer is no, not all designers understand search engines. Just because they can create websites doesn’t mean they know how to optimize them. Some designers tend to show off what they can produce, such as a fully flash site with all kinds of “bells and whistles” and no text for the search engine to read. Before you hire a website designer/developer or Bristol SEO expert ask for some case studies of sites they have optimized.

The more links the better
The truth is the more relevant links the better. You can add your site to a gazillion free directories and it’s not going to help your SERP ranking. What helps your rankings is relevant links. Links from sites on the same topic or a site that would be relevant to your visitors.

Search Engine Optimization is technical
Honestly, it’s boring and time consuming. It takes a lot of time in front of your computer and knowledge of how search engines work. It is something you can do yourself, but the easy and cost effective way would be to hire an expert. Bristol SEO is one of the most cost effective marketing strategies you can use for your business.

The bottom line in Search Engine Optimization is it’s time consuming, hard work and it has to be done by a human. If you are a small business and have a little knowledge you can do it yourself, as long you have a lot of time on your hands. If you don’t have a lot of time to waste, hire an expert.

If youre like most other CEOs, the term search engine optimization will mean very little. Either that or it means expense! But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or Birmingham SEO) in laypersons terms. It wont make you an expert, but it will give you some insight into what youre spending your money on, what you should be spending your money on, and just as importantly, what you shouldnt.

But before launching straight into an explanation of Birmingham SEO, lets talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. Whats more, research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines, its only receiving 20% of its rightful traffic and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where Birmingham SEO comes in.

Birmingham SEO is the art of ranking in the search engines. Nothing more, nothing less.

Birmingham SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:

Keywords
Links to your site

KEYWORDS

Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But its not easy to do. You cant just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. Its a balance between writing for the search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but its easier to do. There are four main places these keywords are used:

Keywords
Description
Alt
Title

TIP: When you hear people talking about meta tags, this is what theyre talking about. To see how meta tags are used in practice, go to Google and pretend youre a customer. Search for something your customers would search for. e.g. If youre in car audio, search for car audio. Click on the first couple of results to bring up their website. Right-click on the home page, and select View Source. Youll see a whole lot of code. You can ignore most of it. What youre looking for are the following

meta name=”KEYWORDS” CONTENT=”keyword 1,keyword 2,keyword 3″

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the main keywords”

img src=”filename.gif” alt=”Meaningful description of picture using the main keywords”

Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know theyre ranked highly, so chances are theyve done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how Ive done mine.

LINKS TO YOUR SITE

Now that you know how to tell the search engines what you do, lets talk about how to convince them youre important.

Links to your site (or inbound links) are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).

TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but Ive always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free on the proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what youre talking about, and because youre published, theyll see you as an authority.

Its impossible to say how much time youll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, youll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Summary

So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

Thats what youre paying your providers for. And thats what Birmingham SEO is all about.